Introduction to Marketing Communications Lecture 3
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Transcript of Introduction to Marketing Communications Lecture 3
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3 …introduction to
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Class Type Vehicle
Broadcast TV, Radio Coronation Street, X-Factor Absolute Radio, Classic FM
Print Newspapers, Magazines, Journals
The Times, The Mirror, Cosmopolitan, The Grocer, The Economist
Outdoor Billboards, Street furniture, Transit
96-, 48- and 6- Sheet, Bus Stops, Taxis, Buses, Cars
Digital Internet, Digital TV, CD/DVD/Blu-Ray, Mobile
Website, email, intra/extranets, Teletext, Red Button, Banners, MMS
In-store POP, POS, Packaging Bins, Signs, Displays, Boxes, Bottles
Other Cinema, Exhibitions, Product Placement, Ambient, Guerilla
Films, Ideal Home, London Fashion, Film/TV/Book/Video, Petrol Pumps, Flyposters, Clean Adapted from Fill, 2011
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costs…
relative
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communication richness…
some are one-dimensional…
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broadcast
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outdoor
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in-store
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cinema
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ambient
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direct response
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digital
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multi-channel…
…linked to behaviour, media consumption and receptiveness
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