Introduction to Management

Information Systems

Chapter 00 Weblog

HTM 304

Spring 06

2

Exercise

Read the material “Wikipedia - Blog” and

answer the following questions

1. What does the word “blog” stand for?

2. What is a “vlog”? Is it a type of blog?

3. List several popular blog sites.

4. List several subjects people usually blog

about.

5. Why blogs gain popularities in the new

Internet age?

6. Can blogs be written by a mobile phone?

What is it called?

Write the answer on a piece of paper for turning in

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Who blog? What do they blog?

8% of Internet users (about 12 million American adults) keep a blog

39% of Internet users (about 57 million American adults) read blogs

Blogging population: young, evenly split between women and men, racially diverse

Preliminary topic of blogging

Other topics include: a specific hobby, health, opinions, volunteering, education, photography, causes and passion, organizations, …

37%

11%

7% 6%

5%5%

4%

2%23%

39%

my life and experiences

politics and government

entertainment-related

sports

general news and current events

business

technologies

religion, spirituality or faith

others

After Class Reading: Pew Internet Report of BlogAfter Class Reading: Pew Internet Report of Blog

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Growth and business opportunities

MySpace.com is reported in July, 2006 to be the most visited website, more than the old Internet Giants Google, MSN, and Yahoo

Google and Microsoft are fighting for the blog search engine business with MySpace.com

What is blog search egning?

Where to collect the money?Ads?

Click-through donations?

Professional writers paid by journalisms?

More yet to be discovered.

Discussion: As a web-based method, how Click-through donation can better perform compared to the traditional paid by word method?

Discussion: As a web-based method, how Click-through donation can better perform compared to the traditional paid by word method?

After Class Reading: Blogging for DollarsAfter Class Reading: Blogging for Dollars

5

Corporate Internal Blogging

Read the HBR case and answer the following

questions:

1. What are the technology requirements for a blog user?

2. What are some important aspects of blogs on political

events?

3. What does RSS stand for? Explain.

4. Do employees in IT companies use blogsphere only to

discuss issues about technologies?

5. Do companies normally let their employees to blog about

any thing?

6. What is DrKW’s strategy in competing w/ larger rivals?

7. Why is collaboration & information sharing important for

Investment Banks in the new Internet era?

8. Is IT support important for Investment Banks? Describe

their job.

9. What do internal blogshpere do for DrKW?

10. How did Stuart Berwick, head of IT research, summarize

the reasons why blogging is useful to DrKW?

Reading Material: Blogs at DrKW (HBS-case)

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Blog Can Get You a Job?

(to be continued)

After Class Reading Material: Blog into a job

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Ethic Issues

People being punished by saying things inappropriate

(e.g. Mark Cuban)

Mis-information (reading: Polluting the Blogsphere)

Bad information: Pornography

Parental Control – who should be responsible for kids

meeting dangerous people online?

Plagiarism (reading material)

Beyond ethic: bloggers in jail

Think Life

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Lab: Register and Post

Step 1: email the professor your email address

Step 2: you will receive an invitation from the

blogger.com click the link to complete

registration

9

Register

Step 3: You are directed to the site asking you to register.

If you already has an account from blogger.com, you can log in

If not, you need to register a google account

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Create a Google Account

Fill in your informationEmail: the email you received invitation

Select a password and confirm password

Choose a Screen name (your nick name online)

Word Verification & Terms Acceptances

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Ready to blog

If you succeed the above steps, you are directed to the dashboard.

You can post now.

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Compose Article and Publish

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A Blog Site Entries

Users’ entry:

Start from www.blogger.com

Log in to get to the dashboard for editing

Visitors’ entry

Start from the page link: http://misblog-fall2007.blogspot.com/

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Technology requirements

For a blogger

A computer w/ Internet Access

For a blogsite

Hardware

Servers, large storage space, Broadband equipments, etc.

Software

Key: Internet Forum software supporting “threads”

Web programming software, such as XML

Software that supports other features: video streaming, photo uploading, etc.

Networking

Internet is the key for the wide spread of blog

Some moblog needs telephone networking support

Think:Based on the technologies that support blogsite, What is the difference of a blogsite compared to an online storage site?

Think:Based on the technologies that support blogsite, What is the difference of a blogsite compared to an online storage site?

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Lab Assignment

Internet Research on Blog related issues

You would get many

Select some article that interests you the

most, post it on the site:

Briefly describe the issue

Add your own comment:

Why interesting?

What will be the impact on you, others, or the

whole society?

What can be your response?