Introduction to Leader Networks

L E A D E R NETWORKS

Copyright © 2013 Leader Networks, LLC

Introduction to Leader NetworksB2B Online Community and Social Business Strategy and Operations:

Helping Companies Develop Innovative Ways To Get Closer To Their Stakeholders



Who are we?

Leader Networks consultants are among the top online community strategists worldwide with a

combined 30 years of virtual community work.





What do we do?

Leader Networks, LLC is a highly specialized research and consulting firm focused on helping organizations build deeper relationships with key stakeholders, thus creating significant competitive advantage and outstanding business results.

We produce strategic planning and business alignment for B2B social business and online communities.



Why we do what we do.

Businesses worldwide are embracing online communities and professional networks to leverage organizational strengths:

• Provide better customer care • Shorten product cycles • Deliver improved financial returns • Extend and accelerate • Build greater brand equity




We provideResearch and consulting services to make Social Business Online an integral part of your business strategy, ongoing

operations and brand identity.

Strategy development•

Market validation / Online Community Health Check•

Business Alignment•

Operational Impact




How we do itWe focus on three areas:

Strategic Alignment Operational Impact Sustainability

1. 2. 3.




We advocate a rigorous thought leadership and research agenda…

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“A properly designed online community should serve many of your company’s key operational goals – not just your marketing goals.”

“Integrate the community into your broader organizational operations, and leverage what you learn across sales, marketing and product development.”



…and leverage proven tools and processes to address critical success factors

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Social Business Benchmarks

Validation Research (Qualitative & Quantitative)

Online Community Health Check

Unique Approach

Online Community Strategy Workshop

Online Community Metrics



How do we approach social business initiatives?

Strategy Development External Validation Business Alignment Community Operations

- What are we trying to accomplish?

- Which stakeholders are we looking to engage with?

- Why? What is the business case?

- Which business processes will be enhanced? How?

- How does this initiative align with our strategic objectives?

- How can we test our hypothesis before making a significant investment?

- What do we have to offer and what would we like to see in return?

- Which features & content really matter?

- If we build it, will they come and will they return?

- How can we ensure that the business requirements will drive the process?

- How will we know that the technical requirements align with the business requirements?

- How can we make sure that our requirements come first in selecting and deploying a technology platform?

- How will we know if the initiative aligns with our strategic objectives?

- How will we measure success?

- How do we go about establishing social governance and policies?

- How will we meet member expectations on an on-going basis?


Copyright © 2013 Leader Networks, LLC 10

We have helped numerous organizations around the world



Helping Customers Get More Value from Products & ServicesThe Case of LexisNexis Martindale-Hubbell Connected

Community Fast Facts

Sponsoring Company: LexisNexis Martindale-Hubbell

Audience: Global legal professionals

Size: More than 40K registered members

Launch date: June 2009

Product Groups

Product DevelopmentSales

Customer ServiceMarketing

Online Customer

Community



About the Martindale-Hubbell Connected Community

• Martindale-Hubbell a 140-year-old international business unit of LexisNexis ($3B+ firm)

• $190M revenue and 27,000 clients in legal market (law firms, corporate counsel)• Especially known for Martindale-Hubbell Legal directory and Peer Review Ratings

• Launch and grow legal industry’s premier online community• Make Martindale.com more interactive for its 1 million lawyers and law firm

customers• Retain existing clients and gain new ones

• A global online community for corporate counsel, law firm attorneys and other legal professionals, beta launch in June 2008

• Lets them network and collaborate in a trusted environment• More than 270,000 pieces of counsel-created research, online events and other

content contributed by members• Members can tap LexisNexis information and other legal data: statistics, research,

news, law firm profiles, marketing trends, ratings, polls and client reviews• Integrated 37M LinkedIn users from the legal profession

Company Background

Case for Community

What They Built



About the Martindale-Hubbell Connected Community

• Has grown to >40,000 members (10X growth in 1 year)• Members from over 120 countries• 700 active groups, 110,000 blog posts by members and 2,500 members

have participated in community webinars• Improved value to Martindale customers: Martindale is sending more

qualified visitors to law firm websites than Google search results (average 4% bounce rate vs. 83% bounce rate from Google)

• Winner of numerous awards and focus of many articles

“I regularly use Martindale to learn more about attorneys that will be involved in my cases and to advice clients….It is the most trusted way to locate attorneys (especially out of town).” -- Neil Rose, Partner, Willcox & Savage

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Results to Date

Executive Comments



Improving the Way You Enhance Your Products /Services The Case of Palladium Group’s Execution Premium Community

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Community Fast Facts

Sponsoring Company: Palladium Group (founders of the Balanced Scorecard approach to corporate measurement)

Audience: Senior strategy professionals from organizations worldwide

Size: More than 2,700 companies

Launch date: April 2010

Product Groups

Product DevelopmentSales

Customer ServiceMarketing

Online Customer

Community



About Palladium Group’s XPC

• Palladium Group is a consulting and conference firm whose founders invented the Balanced Scorecard measurement system (Robert Kaplan and David Norton)

• Positions itself as the global leader in helping organizations execute their strategies. • Services include consulting, technology, conferences, communities, and certification.

• Designed Execution Premium Community (XPC) to help practitioners of the Balanced Scorecard share knowledge and experience

• Increase customer intimacy and raise awareness of products and services• Tap into leading trends in strategy execution • Create a new revenue-generating service line for Palladium Group

• Launched XPC in September 2009 as a private, gated online community for worldwide strategy professionals from around the globe to access resources, participate in research, share in discussions and work with Palladium group strategy consultants.

• Before launch, conducted beta testing with ~700 Palladium clients worldwide to determine content and social interaction model

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Company Background

Case for Community

What They Built



The Case of Palladium Group’s XPC

• Global online community with more than 50% of the membership from non-US countries, deepening Palladium’s market reach

• Membership from over 2,600 organizations worldwide• Drives conference attendance, consulting projects and publishing arm of

Palladium• Revenue-generating in first 6 months• Over 15% of new members come from peer referrals

• "Collectively, we will advance the science of strategy management and help organizations achieve execution premiums with XPC." -- Dr. David Norton, Palladium Group Founder and Director

• “Palladium’s Execution Premium Community (XPC) provides those of us dedicated to improving the strategic performance of our companies the ability to exchange best practices with peers and access the expertise of the pioneers of performance management.”

-- Takehiko Nagumo, SVP & Strategic Performance Manager, Union Bank

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Results to Date

Executive Comments



What we can do for you.

Our core competencies and deep applied domain expertisewith B2B social business and online community enable us to partner with you to develop a clear, actionable strategy

that is aligned with business objectives and enables ongoing operational success.





Vanessa DiMauro, CEOLeader Networks

[email protected]

Who to call:

Introduction to Leader Networks

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Transcript of Introduction to Leader Networks