These are confidential sessions—please refrain from streaming, blogging, or taking pictures

iAd Producer

Session 609

Introduction to iBooks Author Widget and iAd Rich Media

Justin VossSoftware Engineer

Chris ShullSoftware Engineer

What You Will Learn

What You Will Learn

• iAd Producer’s origin story

What You Will Learn

• iAd Producer’s origin story• Feature tour

What You Will Learn

• iAd Producer’s origin story• Feature tour• Creating interactive content

What You Will Learn

• iAd Producer’s origin story• Feature tour• Creating interactive content• iBooks-specific features

What You Will Learn

• iAd Producer’s origin story• Feature tour• Creating interactive content• iBooks-specific features• iAd-specific features

What You Will Learn

• iAd Producer’s origin story• Feature tour• Creating interactive content• iBooks-specific features• iAd-specific features

iAd Producer’s Origin Story

iAd Producer’s Origin Story

iAd Producer’s Origin Story

WebKit

iBooks Author Widgets

iTunes LP and Extras

iAd

What You Will Learn

• iAd Producer’s origin story• Feature tour• Creating interactive content• iBooks-specific features• iAd-specific features

Project Templates

Project Templates

Project Templates

Project Templates

Project Templates

Project Templates

Object Library

Object Library

Asset Library

Asset Library

Layer List

Layer List

Actions

Actions

Inspectors

Inspectors

Animation

Animation

What You Will Learn

• iAd Producer’s origin story• Feature tour• Creating interactive content• iBooks-specific features• iAd-specific features

Ready-to-use contentObject Library

Ready-to-use contentObject Library

•General

Ready-to-use contentObject Library

•General•Media

Ready-to-use contentObject Library

•General•Media

Ready-to-use contentObject Library

•General•Media•Multi-Cell

Ready-to-use contentObject Library

•General•Media•Multi-Cell•Dynamic

User interactionEvents

User interactionEvents

• “Code-free coding”

User interactionEvents

• “Code-free coding”

User interactionEvents

• “Code-free coding”

User interactionEvents

• “Code-free coding”• Start actions and action lists

User interactionEvents

• “Code-free coding”• Start actions and action lists• Run code

ActionsRespond to events

Respond to eventsActions

Respond to eventsActions

Respond to eventsActions

•Navigate to pages

Respond to eventsActions

•Navigate to pages

Respond to eventsActions

•Navigate to pages

•Navigate to pages

Respond to eventsActions

• Control other components

•Navigate to pages

Respond to eventsActions

• Control other components• Play media

•Navigate to pages

Respond to eventsActions

• Control other components• Play media•Open URLs

•Navigate to pages

Respond to eventsActions

• Control other components• Play media•Open URLs• Compose content

Effects and transitionsAnimations

Effects and transitionsAnimations

• Visual animation effects

Effects and transitionsAnimations

• Visual animation effects• Position

Effects and transitionsAnimations

• Visual animation effects• Position•Opacity

Effects and transitionsAnimations

• Visual animation effects• Position•Opacity• Rotation

Effects and transitionsAnimations

• Visual animation effects• Position•Opacity• Rotation• Scale

Choreographed sequencesAction Lists

TO MARS

Choreographed sequencesAction Lists

• Precisely-timed groups of actions

TO MARS

Choreographed sequencesAction Lists

• Precisely-timed groups of actions

SPACE TOURS

TO MARS

Choreographed sequencesAction Lists

• Precisely-timed groups of actions• Page builds

SPACE TOURS

TO MARS

Demo

Chris ShullSoftware Engineer

What You Will Learn

• iAd Producer’s origin story• Feature tour• Creating interactive content• iBooks-specific features• iAd-specific features

iBooks Author Widget Tester

iBooks Author Widget Tester

• Test on an iOS device

iBooks Author Widget Tester

• Test on an iOS device• Simulator support

iBooks Author Widget Tester

• Test on an iOS device• Simulator support•Advanced debugging

What You Will Learn

• iAd Producer’s origin story• Feature tour• Creating interactive content• iBooks-specific features• iAd-specific features

iAd-Specific Features

iAd-Specific Features

iAd-Specific Features

iAd Blueprints

iAd Blueprints

• Pre-built layouts

iAd Blueprints

• Pre-built layouts• Fast-track certification

iAd Blueprints

• Pre-built layouts• Fast-track certification• Bring your own assets

DemoiAd Blueprints

Chris ShullSoftware Engineer

iAd Blueprints

iAd Blueprints

• Pre-built layouts

iAd Blueprints

• Pre-built layouts• Enable unrestricted editing

iAd Blueprints

• Pre-built layouts• Enable unrestricted editing

iAd Tester

iAd Tester

• Test on an iOS device

iAd Tester

• Test on an iOS device• Simulator support

iAd Tester

• Test on an iOS device• Simulator support•Advanced debugging

Wrap-Up

Wrap-Up

• iAd Producer isn’t just for ads anymore

Wrap-Up

• iAd Producer isn’t just for ads anymore• Events and actions let you do “code-free coding”

Wrap-Up

• iAd Producer isn’t just for ads anymore• Events and actions let you do “code-free coding”• iAd Blueprints can streamline the ad creation process

More Information

Mark MaloneiAd Technologies Evangelistmgm@apple.com

iAd Producerhttp://developer.apple.com/iad/iadproducer/

Apple Developer Forumshttp://devforums.apple.com/community/safari/iad

Related Sessions

iAd Integration and Best Practices Russian HillThursday 2:00PM

Building Advanced iBook HTML 5 Widgets and iAd Rich Media Ads Russian HillWednesday 3:15PM

Labs

iAd Technologies Lab Media Lab AThursday 3:15PM

iAd Technologies Lab Media Lab AWednesday 12:45PM