Introduction to Growth Hacking - Building an Engine for triple digit growth

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Jacek Grebski building an effective engine for triple digit growth Growth hacking for startups:

description

In today’s super saturated landscape, startups need not only to differentiate themselves but employ creative and data driven techniques to both acquire customers and retain them. In this session, we’ll explore the fundamentals of growth hacking and how to deploy them for technology startups.

Transcript of Introduction to Growth Hacking - Building an Engine for triple digit growth

Page 1: Introduction to Growth Hacking - Building an Engine for triple digit growth

Jacek Grebski

building an effective engine for triple digit growthGrowth hacking for startups:

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the process sucks, objective is what matters

hack·er  /ˈhakər

Jacek Grebski

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innovative, creative, and intuitive marketing techniques to drive product growth

growth hack·ing  / grōTH ˈhakiNG

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the status quo doesn’t cut it.

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day one is the start of your burn, and you need to minimize this asap.

cost  / ˈkɔst

Jacek GrebskiJacek Grebski

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is the most valuable resource we have. rapid product development + iteration. t = 0

time  / tīm

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what constitutes growth hacking?

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USER EXPERIENCE

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communicate value!

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ALUE NTENT

+

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most importantly, KEEP IT SIMPLE, STUPID.

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DATA ANALYSIS

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don’t shoot from the hip

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collect data on everything

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CONVERSION OPTIMIZATION

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unique visitors

users

customers

advocates

%

%

%

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and identify what, works and what doesn’t.

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USER ENGAGEMENT

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Behavioral Analysis

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engage your base by, talking to them.

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engage your base by, involving them.

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engage your base by, being interesting.

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and then conduct deep, behavioral analysis.

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VIRAL STRATEGY

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motivation - trigger - reward - action

over and over and over and over and over

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what gets you off, ______?

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what gets you off, money?

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what gets you off, power?

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what gets you off, sex?

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what gets you off, recognition?

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what gets you off, wow factor?

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PUBLIC RELATIONS

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is bullshit!

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does not convert to customers.

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why would anyone give a shit?

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SEO

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hack SEO?

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hack SEO? ask your base.

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BENCHMARK

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CREATIVITY

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a lot to take in? no worries

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because if you build it, they won’t come.

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PRODUCT

minimum viable

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you need to define a strategy for growth from day one

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PRODUCT

minimum viable mature

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TEST EVERYTHING.

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shorten time to scale asap.

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is the most valuable resource we have.

time  / tīm

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daily users +1600%.conversion 2% - 13%.revenue +576%.

6 months in.

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jacek grebski@jgrebskihttp://[email protected]