Introduction to growth hacking and three techniques to attract more customers
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Transcript of Introduction to growth hacking and three techniques to attract more customers
Laura Moreno CabanillasEntrepreneur and Growth Hacker
Introduction to Growth Hacking and 3 Techniques to Attract More
Customers
What I’m going to cover
What Is Growth Hacking? Who is a Growth Hacker? What Is The Growth Hacking Funnel? 3 Growth Hacking Techniques
Laura Moreno CabanillasFounder & CEO, Avanza GrowthFounder & Shareholder, Avanza: Business in Turkey and Brazil
I am an entrepreneur with 15+ years of experience in Growth Hacking, Business Development & Sales.
I have advised Fortune 100 companies in their international strategic growth and now I consult and teach startup companies grow exponentially following growth hacking techniques.
ARE YOU?
ARE YOU?
An Entrepreneur?
ARE YOU?
An Entrepreneur?
A Marketer?
ARE YOU?
An Entrepreneur?
A Marketer?
A Growth Hacker?
ARE YOU?
An Entrepreneur?
A Marketer?
A Growth Hacker?
An Alien maybe??
ARE YOU?
An Entrepreneur?
A Marketer?
A Growth Hacker?
An Alien maybe??
you can learn to growth hack!
Who ever you are, …
Why are you here?
Why are you here?
I wanna Gain Traffic
Why are you here?
I wanna Gain Traffic
I wanna Generate Leads
Why are you here?
I wanna Gain Traffic
I wanna Generate Leads
I wanna Build my audience
Why are you here?
I wanna Gain Traffic
I wanna Generate Leads
I wanna Build my audience
I wanna GROW my company
What ever you want, …
Growth Hacking is for you!
What is
Growth Hacking?
Laura Moreno Cabanillas - Growth Hacker – www.avanzagrowth.com
It is the science of achieving
incredible growth with non traditional
strategies
Laura Moreno Cabanillas - Growth Hacker – www.avanzagrowth.com
It describes the use of technical
skills and creativity to develop and implement marketing
strategies that get real users.
Laura Moreno Cabanillas - Growth Hacker – www.avanzagrowth.com
It combines technical, sales, marketing, design and
customer experience to GROW a product, service or platform.
Laura Moreno Cabanillas - Growth Hacker – www.avanzagrowth.com
Growth Hacking is doing everything you possibly can to help the company
grow.
Are you a …
Growth Hacker?
Laura Moreno Cabanillas - Growth Hacker – www.avanzagrowth.com
A Growth Hacker is someone that uses
unconventional marketing
techniques, focusing on data, to grow a
company
Again, are you a…
Growth Hacker?
Again, are you a…
Growth Hacker?
Creative
Again, are you a…
Growth Hacker?
Creative
Entrepreneurial
Again, are you a…
Growth Hacker?
Creative
Entrepreneurial
Data Driven
Again, are you a…
Growth Hacker?
Creative
Entrepreneurial
Data Driven Risk Taker
Again, are you a…
Growth Hacker?
Creative
Entrepreneurial
Data Driven Risk Taker
Curious
Again, are you a…
Growth Hacker?
Creative
Entrepreneurial
Data Driven Risk Taker
Curious
Passionate Learner
Again, are you a…
Growth Hacker?
Creative
Entrepreneurial
Data Driven Risk Taker
Curious
Passionate Learner
Analytical
Do you have …
Laura Moreno Cabanillas - Growth Hacker – www.avanzagrowth.com
A Burning desire for Growth?
The Growth Hacking Funnel
Acquisition
Activation
Retention
Referral
Revenue
The Growth Hacking Funnel
Acquisition
Activation
Retention
Referral
Revenue
The Growth Hacking Funnel
Get visitors!
Acquisition
Activation
Retention
Referral
Revenue
The Growth Hacking Funnel
Get visitors!
Sign in visitors!
Acquisition
Activation
Retention
Referral
Revenue
The Growth Hacking Funnel
Get visitors!
Sign in visitors!
Entertain visitors!
Acquisition
Activation
Retention
Referral
Revenue
The Growth Hacking Funnel
Get visitors!
Sign in visitors!
Entertain visitors!
Ask 4 their friends!
Acquisition
Activation
Retention
Referral
Revenue
The Growth Hacking Funnel
Get visitors!
Sign in visitors!
Entertain visitors!
Ask 4 their friends!
Ask them to pay!
Growth Hacking Techniques
Growth Hacking Techniques
#1
Become the
TOP influencer in your industry
Instructions- Join 50 groups in LKD - 60 minutes
- Sign up for Hootsuite Pro account – 20 minutes & 10$/month
- Create a Hootsuite Team with those groups
- Program once a month daily posts on those groups – 120 minutes
(Attention!! No links to the groups. Never, ever!)
Growth Hacking Techniques
#2
Growth Hacking Techniques
#2
SHARE everything
InstructionsSumoMe
- In your WP theme, download the SUMOME app – 10 minutes
-Add the widgets to your website – 20 minutes
NextScripts
-In your WP theme, download and install NextScripts – 20 minutes
- Automatically post everywhere your new content
Growth Hacking Techniques
#3
Growth Hacking Techniques
#3
Learn to Scrap Websites
Instructions- Go to www.import.io – 20 minutes
- Start learning how to find useful information for you on other websites – 240 minutes
- Additionally take the Udemy course on Web Scraping
Thanks!
Laura Moreno CabanillasEntrepreneur and Growth Hacker
Consultations: https://clarity.fm/growthhackingcoach/