M ACROECONOMIC T HEORY OF O PEN E CONOMY ETP Economics 102 Jack Wu.
Introduction to E-Marketing Understanding Marketing Techniques in the new E-conomy.
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Transcript of Introduction to E-Marketing Understanding Marketing Techniques in the new E-conomy.
![Page 1: Introduction to E-Marketing Understanding Marketing Techniques in the new E-conomy.](https://reader036.fdocuments.us/reader036/viewer/2022082817/56649e5f5503460f94b59995/html5/thumbnails/1.jpg)
Introduction to E-Marketing
Understanding Marketing Techniques in the new E-conomy
![Page 2: Introduction to E-Marketing Understanding Marketing Techniques in the new E-conomy.](https://reader036.fdocuments.us/reader036/viewer/2022082817/56649e5f5503460f94b59995/html5/thumbnails/2.jpg)
Objectives
Understand the techniques that internet customers use to find websites How to integrate traditional methods of marketing into an e-commerce marketing strategyChoose, register and capitalize on a Domain Name
![Page 3: Introduction to E-Marketing Understanding Marketing Techniques in the new E-conomy.](https://reader036.fdocuments.us/reader036/viewer/2022082817/56649e5f5503460f94b59995/html5/thumbnails/3.jpg)
Objectives
Capitalize on the working mechanisms of directories and search engines Create Meta tags and enhance ranking status Understand and utilize email lists Choose an affiliate program if applicable Create a basic marketing strategy
![Page 4: Introduction to E-Marketing Understanding Marketing Techniques in the new E-conomy.](https://reader036.fdocuments.us/reader036/viewer/2022082817/56649e5f5503460f94b59995/html5/thumbnails/4.jpg)
E-Marketing – Getting Started
How do Internet Users find web sites
![Page 5: Introduction to E-Marketing Understanding Marketing Techniques in the new E-conomy.](https://reader036.fdocuments.us/reader036/viewer/2022082817/56649e5f5503460f94b59995/html5/thumbnails/5.jpg)
E-Marketing – Getting Started
Making use of conventional marketing tools
![Page 6: Introduction to E-Marketing Understanding Marketing Techniques in the new E-conomy.](https://reader036.fdocuments.us/reader036/viewer/2022082817/56649e5f5503460f94b59995/html5/thumbnails/6.jpg)
E-Marketing – Getting Started
Understanding the differences and similarities between conventional and on-line marketing techniques
![Page 7: Introduction to E-Marketing Understanding Marketing Techniques in the new E-conomy.](https://reader036.fdocuments.us/reader036/viewer/2022082817/56649e5f5503460f94b59995/html5/thumbnails/7.jpg)
E-Marketing – Getting Started
The Power of a Domain Name – What is a Domain Name – Your own Domain Name versus a shared domain
name– Choosing an effective Domain Name – Find and Register a Domain Name
![Page 8: Introduction to E-Marketing Understanding Marketing Techniques in the new E-conomy.](https://reader036.fdocuments.us/reader036/viewer/2022082817/56649e5f5503460f94b59995/html5/thumbnails/8.jpg)
E-Marketing Search Engines
What are Search Engines, Portals and Directories How Search Engines work Search Engine ranking techniques
![Page 9: Introduction to E-Marketing Understanding Marketing Techniques in the new E-conomy.](https://reader036.fdocuments.us/reader036/viewer/2022082817/56649e5f5503460f94b59995/html5/thumbnails/9.jpg)
E-Marketing Search Engines
What are Meta Tags and Alternate TagsUsing “Tags” to optimize your Internet ranking How to optimize your web site for better Search Engine ranking Submitting your site to Search Engines
![Page 10: Introduction to E-Marketing Understanding Marketing Techniques in the new E-conomy.](https://reader036.fdocuments.us/reader036/viewer/2022082817/56649e5f5503460f94b59995/html5/thumbnails/10.jpg)
Additional On-Line Marketing Techniques
E-mail list managementUnderstanding Opt-in Mailing lists
![Page 11: Introduction to E-Marketing Understanding Marketing Techniques in the new E-conomy.](https://reader036.fdocuments.us/reader036/viewer/2022082817/56649e5f5503460f94b59995/html5/thumbnails/11.jpg)
Additional On-Line Marketing Techniques
“Linking” to other web sites that will send visitors to your site What are Affiliate programs What are banner ads, pop-up ads, re-directs
![Page 12: Introduction to E-Marketing Understanding Marketing Techniques in the new E-conomy.](https://reader036.fdocuments.us/reader036/viewer/2022082817/56649e5f5503460f94b59995/html5/thumbnails/12.jpg)
E-Marketing Strategy
Take about 10 minutes to create a marketing strategy for a real or proposed e-business– Be as specific as possible– Use as many strategies or technologies as possible– Include simple as well as complex methods