Introduction to Dolcevia.com and The Netherlands for Italian regional entities
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Transcript of Introduction to Dolcevia.com and The Netherlands for Italian regional entities
TUTTA ITALIA
Market facts The Netherlands
- The Netherlands and Flanders offer a market of 25 million potential visitors
- Compare to UK : 64 million, Germany : 81 million, France : 66 million, Denmark : 5 million
- 1,250000 Dutch speakers visited Italy for the main holiday destination in 2013
- Average duration of holiday is 10 days
- In 2013 Italy was the 5th most popular holiday destination for Dutch
Search factsSearches for ‘vacations in Italy’ is
higher than for any other country. !
If you want to sell to the Dutch you
have to have a strong online presence
in the Dutch language
Dutch passion for Italy- Rural Adventure : the medium and small towns and villages along the Apennines
- Active : hiking, cycle-tourism, windsurfing, sailing, skiing, golf
- Inspired by food, wine and knowledge of the habits and lifestyle of the Italians
- Sensitive to eco-substainability and respect for nature and environment
- Lombardy, Veneto, Lazio (Rome), Friuli-Venezia Giulia, Tuscany, Liguria, Trentino, Emilia Romagna Rising in 2014 ; Puglia, Siciliy & Sardegna !
Dolcevia is ITALY 360°Travel & Tourism to Italy
Gastronomy & Recipes
Made in Italy
Events & Practical Information
Bi-monthly newsletters
Guest editorial by Andrea Vreede
Online positioningAverage search position ‘7 ‘ in Google (based on 1000 search
terms)CTR 20,69% from search queries in
Google Average page impressions p.m. 250,000
Most popular terms | Aperol, Puglia, Italiaanse Recepten, Agriturismo Italië, Amalfi Kust
Official partner Google News
Our website visitors18-246%
25-3420%
35-4422%45-54
22%
55-6420%
65+9%
Site visitors AGE
18-24 25-34 35-44 45-54 55-64 65+
female64%
male36%
Visitor gender
female male
Desktop41%
Tablet26%
Mobile33%
mobile
Unique visitors & geography
Nether-lands60%
Belgium25%
Italy12%
Other3%
Visits by country
NetherlandsBelgiumItalyOther
TUTTA ITALIA
More information : ✉ [email protected]
☏ Italy +39 3337408590 ☏ The Netherlands +31 (0)30 3100076
Viale Primo Maggio 17, Barberino di Mugello (FI)Tuscany, Italy