Introduction To Digital Publishing For Authors
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Introduction to Digital Publishing for Authors Presented to the Authors Guild 2010 Useful links www.ljinteractive.com www.twitter.com/ljinteractiv e By Liz Murray Sales and Marketing Manager LJ Interactive [email protected]
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Introduction To Digital Publishing For Authors Presented to the Author's Guide by Liz Murray.
Transcript of Introduction To Digital Publishing For Authors
Introduction to Digital Publishing for Authors
Presented to the Authors Guild 2010
Useful linkswww.ljinteractive.comwww.twitter.com/ljinteractive
By Liz Murray Sales and Marketing Manager LJ [email protected]
Who are ljinteractive.com?
• We provide digital services to publishers– Web development– Digital Marketing– Digital Products– Digital Consultancy
What’s happening in the booktrade
• £5billion industry– £2billion Trade Sales– £2billion Academic and Professional– £1billion Education
• Retail
Content
• Content is King
• Storing content to best distribute
• Utilising content to the best effect
Copyright / DRM
• Is Copyright outdated?
• How you can protect online content– DRM– Pro’s and Cons
Digital Products – overview
• Types of digital products
• Value of digital products
• Where are publishers at?
• Self publishing + digital products
Digital Products
• E-books– Sales channels and formats required
Useful links
– Smashwords.com
– Amazon Digital Text Platform - https://dtp.amazon.com/
– Lulu.com
– http://ljinteractive.com/digital-products-for-publishers.php
Digital products
• Phone Applications (apps)– Development– Marketing / sales
Useful links
– Apple - http://developer.apple.com/iphone/index.action
– Android - http://developer.android.com/index.html
– http://ljinteractive.com/digital-products-for-publishers.php
Digital Products
• Website Applications– Development– Marketing / sales
Additional Marketing / Promotion for your book
• Websites and microsites
• Social Networking – buzz
• Pay Per Click advertising
• E-mail marketing
Useful links
– http://ljinteractive.com/online-marketing-for-publishers.php
Overall strategy
Author
Product Packaging
Distribution
Marketing
Traditional publishing route Alternative self publish / digital route
Author
ePub / Apps
Amazon / Apple / Web
Own marketing and promotion
Sales Sales
Follow us on twitter - @ljinteractiveVisit our website – www.ljinteractive.com
E-mail us - [email protected] or [email protected] Phone us - 01993 880 929
Visit us in Long Hanborough.
LJ Interactive is part of the Lovell Johns Group of companies – www.lovelljohns.com/corporate
Thankyou for listening / watching!
