Introduction to Culture
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Transcript of Introduction to Culture
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1. What are the common features of the mentioned Disney tales?
2. What are the significant differences among them?
3. Describe the language, dress, attitude, values of the story.
4. Provide major points about the concept of culture.
Basic Questions
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CULTURE
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INTRODUCTION TO CULTURE
Social Living and Global EducationGrad4
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It is the complex whole which includes the knowledge, belief, art, morals, law, custom, and any other capabilities and habits acquired by man as a member of society (Kottak, 2011).
It refers to the attitudes, values, beliefs, and ways of acting and interacting that characterized a social group (Kauchak and Eggen,1993).
What is Culture?
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1. The overt/open/material/visible culture refers to clearly identifiable culture components such as:
Two Types of Culture
The language we speak
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Two Types of Culture
The food we eat
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Two Types of Culture
The clothes we wear
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Two Types of Culture
The music we listen to
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Two Types of Culture
The religion we worship
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The philosophy we live by
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and the social organization(s) which we belong.
Family
Political PartyPeer Group
Club
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2. The covert/hidden/non-material/ invisible culture refers to unconscious behavioral and perceptual patterns resulting from daily social learning such as:
Concept of Time
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Attitudes and beliefs about learning
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Views about schools and classrooms
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Manner of communicating
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What is cultural diversity?Culture diversity or Multiculture refers to difference in race, ethnicity, language, nationality, or religion among various groups within a community, organization, or nation.
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Causes of Culturally-Rooted Conflicts
General Cause:
Culture Diversity Lack of Information Culture (Multiculture) & Culture Differences Conflicts
Conflict usually begins with a lack of information. Often, studentswho face conflict do not know enough about each other to solve the conflict. Misunderstandings, because of cultural differences, can increase the conflict. These differences can be described as opposing points of views which will result to an argument and may escalate tothreats or violence..
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Open/Material Culture Hidden/Non-material Culture
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CULTURAL SYMBOLS
Represent ideas/ symbols (SEMIOTICS)
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Non-Verbal Gestures
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Non-Verbal Gestures
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Non-Verbal Gestures
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Non-Verbal Gestures
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Cultural Diversity – “Chevy Nova Award”
Dairy Association’s huge success with the campaign “Got Milk?” prompted them to expand advertising to Mexico
It was brought to their attention the Spanish translation read, “Are you lactating?”
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Cultural Diversity – “Chevy Nova Award”
Clairol introduced the “Mist Stick”, a curling iron into Germany
Only to find out that “mist” is German slang for manure.
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Cultural Diversity Chevy Nova Award
When Gerber started selling baby food in Africa, they used US packaging with the smiling baby on the label.
In Africa, companies routinely put pictures on labels of what’s inside, since many people can’t read.
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Cultural Diversity Chevy Nova Award
Pepsi’s “Come Alive With the Pepsi Generation” in Chinese translated into “Pepsi Brings Your Ancestors Back From the Grave”
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Cultural Diversity Chevy Nova Award
Coca-Cola’s name in China was first read as “Kekoukela”, meaning “Bite the wax tadpole” or “female horse stuffed with wax”, depending on the dialect.
Coke then researched 40,000 characters to find a phonetic equivalent “kokou kole”, translating into “happiness in the mouth.”
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Cultural Diversity Chevy Nova Award
Coors put its slogan, "Turn It Loose," into Spanish, where it was read as "Suffer From Diarrhea.“
Scandinavian vacuum manufacturer Electrolux used the following in an American campaign: "Nothing sucks like an Electrolux."
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An American T-shirt maker in Miami printed shirts for the Spanish market which promoted the Pope's visit. Instead of "I saw the Pope" (el Papa), the shirts read "I Saw the Potato" (la papa).
When American Airlines wanted to advertise its new leather first class seats in the Mexican market, it translated its "Fly In Leather" campaign literally, which meant "Fly Naked" (vuela en cuero) in Spanish.
Cultural Diversity Chevy Nova Award
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Colgate introduced a toothpaste in France called Cue, the name of a notorious porno magazine.
Frank Perdue's chicken slogan, "It takes a strong man to make a tender chicken" was translated into Spanish as "it takes an aroused man to make a chicken affectionate“
Cultural Diversity Chevy Nova Award