Introduction to Content Marketing
-
Upload
technoledge -
Category
Marketing
-
view
246 -
download
2
description
Transcript of Introduction to Content Marketing
![Page 1: Introduction to Content Marketing](https://reader033.fdocuments.us/reader033/viewer/2022052823/5555d7d1d8b42a711f8b4d44/html5/thumbnails/1.jpg)
CONTENT
MARKETING
![Page 2: Introduction to Content Marketing](https://reader033.fdocuments.us/reader033/viewer/2022052823/5555d7d1d8b42a711f8b4d44/html5/thumbnails/2.jpg)
COMMON MISCONCEPTIONS
It’s not just a change of name…
Content Marketing is nothing new
It’s just a fancy new name for marketing
![Page 3: Introduction to Content Marketing](https://reader033.fdocuments.us/reader033/viewer/2022052823/5555d7d1d8b42a711f8b4d44/html5/thumbnails/3.jpg)
IT’S A CHANGE IN ATTITUDE
www.velocitypartners.co.uk
‘Traditional marketing talks AT people
Content Marketing talks WITH them.’
![Page 4: Introduction to Content Marketing](https://reader033.fdocuments.us/reader033/viewer/2022052823/5555d7d1d8b42a711f8b4d44/html5/thumbnails/4.jpg)
A REVERSAL
Selling is OUT Buying is IN
= Inbound
Marketing
![Page 5: Introduction to Content Marketing](https://reader033.fdocuments.us/reader033/viewer/2022052823/5555d7d1d8b42a711f8b4d44/html5/thumbnails/5.jpg)
For people to find you, you need a big attraction
Great content is the honey pot
GREAT CONTENT GETS YOU FOUND
HONEY
![Page 6: Introduction to Content Marketing](https://reader033.fdocuments.us/reader033/viewer/2022052823/5555d7d1d8b42a711f8b4d44/html5/thumbnails/6.jpg)
GREAT CONTENT DRIVES LEADS
…and all online marketing
![Page 7: Introduction to Content Marketing](https://reader033.fdocuments.us/reader033/viewer/2022052823/5555d7d1d8b42a711f8b4d44/html5/thumbnails/7.jpg)
HOW TO CREATE GREAT CONTENT
10 + 1 Simple Rules
![Page 8: Introduction to Content Marketing](https://reader033.fdocuments.us/reader033/viewer/2022052823/5555d7d1d8b42a711f8b4d44/html5/thumbnails/8.jpg)
HELP YOUR AUDIENCE
Understand key issues
Solve real problems
Grasp new trends
1. MAKE IT HELPFUL
Image: http://www.last.fm
![Page 9: Introduction to Content Marketing](https://reader033.fdocuments.us/reader033/viewer/2022052823/5555d7d1d8b42a711f8b4d44/html5/thumbnails/9.jpg)
oTalk to customers
oListen to Thought Leaders
oLook for fresh insights
& perspectives
2. MAKE IT RELEVANT
![Page 10: Introduction to Content Marketing](https://reader033.fdocuments.us/reader033/viewer/2022052823/5555d7d1d8b42a711f8b4d44/html5/thumbnails/10.jpg)
Share industry know-how Educate, update,
communicate Confront the tough
questions
3. MAKE IT WORTHWHILE
![Page 11: Introduction to Content Marketing](https://reader033.fdocuments.us/reader033/viewer/2022052823/5555d7d1d8b42a711f8b4d44/html5/thumbnails/11.jpg)
4. DON”T SELL
![Page 12: Introduction to Content Marketing](https://reader033.fdocuments.us/reader033/viewer/2022052823/5555d7d1d8b42a711f8b4d44/html5/thumbnails/12.jpg)
Provide valuable insights on
issues that keep your customers
5. MAKE IT COMPELLING
![Page 13: Introduction to Content Marketing](https://reader033.fdocuments.us/reader033/viewer/2022052823/5555d7d1d8b42a711f8b4d44/html5/thumbnails/13.jpg)
Don’t put on an act
Call it as you see it
Use your own voice
6. MAKE IT REAL
![Page 14: Introduction to Content Marketing](https://reader033.fdocuments.us/reader033/viewer/2022052823/5555d7d1d8b42a711f8b4d44/html5/thumbnails/14.jpg)
Support it with:
oSolid references
oQuotes from respected sources
oReal world examples
oInsights from key users
7. MAKE IT STRONG
![Page 15: Introduction to Content Marketing](https://reader033.fdocuments.us/reader033/viewer/2022052823/5555d7d1d8b42a711f8b4d44/html5/thumbnails/15.jpg)
8. MAKE IT DIFFERENT
GREAT CONTENT IS Highly relevant Thought- provoking Disruptive
Image: wikimedia commons
![Page 16: Introduction to Content Marketing](https://reader033.fdocuments.us/reader033/viewer/2022052823/5555d7d1d8b42a711f8b4d44/html5/thumbnails/16.jpg)
9. BANISH BAD CONTENT
![Page 17: Introduction to Content Marketing](https://reader033.fdocuments.us/reader033/viewer/2022052823/5555d7d1d8b42a711f8b4d44/html5/thumbnails/17.jpg)
oInterview interesting people
oTell key customers’ success stories
oPublish best practice guides or e-books
oCommission an original survey
10. MAKE IT USEFUL
![Page 18: Introduction to Content Marketing](https://reader033.fdocuments.us/reader033/viewer/2022052823/5555d7d1d8b42a711f8b4d44/html5/thumbnails/18.jpg)
•Websites – yours and partners
•Social Media
•Industry journals
•Print Media
•Lead gen campaigns
11. PUT IT TO WORK
![Page 19: Introduction to Content Marketing](https://reader033.fdocuments.us/reader033/viewer/2022052823/5555d7d1d8b42a711f8b4d44/html5/thumbnails/19.jpg)
THE BOTTOM LINE
Exceptional content will get you
FOUND READ SHARED MORE INFLUENCE HIGHER PROFILE MORE LEADS
…and bland content won’t.
![Page 20: Introduction to Content Marketing](https://reader033.fdocuments.us/reader033/viewer/2022052823/5555d7d1d8b42a711f8b4d44/html5/thumbnails/20.jpg)
Technoledge Digital Marketing – the snake oil of our time? 3 Reasons why Great Content Must be Disruptive
Why Content is more than King
External
Content Marketing Checklist
B2B Marketing doesn’t have to be boring
How Content Marketing Wins Over The Most Brutal Business Buyers
LEARN MORE