Introduction to business revision
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CHATIMEObservation ReportTutorial Class 1B – Discussion Group 51. Novia Amalia Rizky | 19714133 5. Vida Fitriani | 19714140 2. RR. Rahmanissa Salsabila | 1971434 6. Yoko Sariputra | 197141413. Nisa Nurjanah | 19714137 7. Muhammad Fajar Pratama | 19714159 4. Tari Sri Rejeki | 19714139
• What Is Chatime???
Introduction
Chatime Is…
a company which promotes bubble tea from Taiwan. The concept of Chatime itself is "Good tea good
time", where the beverage is in accordance with the popular taste ranging from children, teens to adults.
Brief History
Chatime is a taiwanese franchise founded in 2005 with over 800 retail outlets across countries like Taiwan, Malaysia, China, India, Macau, Vietnam, Singapore, Hong Kong, Thailand, Korea, Philippines, , Indonesia, Australia, dubai, Vietnam, Canada, UK, and the United State.
Chatime found in 2011st February by Ace Hardware Indonesia, which holds the sole right franchise Chatime bubble tea Indonesia. This is a prime chatime outlets in shopping malls Living World Alam Sutera, Tangerang.
The concept of Chatime itself is "Good tea good time", where the beverage is in accordance with the popular taste ranging from children, teens to adults. Throughout his journey until now Chatime Indonesia has more than 100 outlets spread across Indonesia including Bandung Dago Plaza Chatime which was inaugurated in July 2014 ago.
General business activity
Operational Production
Operational Order
Marketing Analysis
Product
Place
Price
Promotion
Product
Chatime has 75 variant menu, which is they release their new taste every 3-6 months.
Description :Milky Sun Moon lake black tea topped with our chewy black pearls.
Pearl Milk Tea
Price :19 k (Regular)22 k (Large)
The Most Favourite Product
Place
Chatime has more than 100 outlets store in Indonesia. In Bandung they have 9 outlets store, and in the near term they will
open at Bandung Indah Plaza, Trans Studio Mall, and Bandung Electric Centre
Price
The price among IDR 15k - IDR 24k for all regular size (exclude topping)Extra IDR 3k charge for upsize cup portion into a large one, and a same charge for each additional topping.
Promotion Methods
CooperationExample: Kakao Talk, Agnes Mo CD, Air Asia, etc
Promo
MembershipBenefit:Gets one point each transaction multiple of 5000
Monthly ProgramExample: Independence day promo on august
Promotion
Operational Production
Warehouse
SHAKERS
•POURING•TOPPING•SHIELD
Tea MakersTopping Makers
Ordered Materials by Staff
Small Warehouse in Outlet Store
Storage Refigerator
Operational Order
Customer’s Order Cashier
SHAKERS
POURING,TOPPING, andSHIELD THE CUP
Struck Order
PICK UP YOURFRESH CHATIME!!
Human Resource• Dago plaza outlet has 15 employee, they doing shift session twice a day,
morning and afternoon. Shift option:– 07.00-15.00– 08.00-16.00– 09.00-17.00
• They work 8 hours a day regularly.
• Salary: UMR Bandung city
• For Chatime, staff is key employee and also their assets
Employee’s Structure
Owner
Head of Manager
Manager Area
Supervisor
Store Leader
Team Leader
Staff
Strength• They make their employees to be their business assets.• Always give best service to the customer.
• Unique tea, juice, and coffee.
• Fast order, 20 seconds/glass.• Has an attractive and cute design interior to provide
comfort to every customer who comes.• Chatime always make a new promotion every month.• Strongly branded
Weakness• Expensive price.• People who come is almost teenagers, even though
that is the own chatime target.• Sometimes customers number exceed the capacity of
available seats. So there are few buyers often ask more seats (overload capacity).
• No wi-fi.• Have no different with other competitor.
Opportunity• They will built bigger place with buy a place beside
them (extense)• The place always established between factory outlet,
clothes shop or in mall and its being a profit booster for Chatime everyday.
Threats• The customers will decrease if they haven’t brave to
make food innovation.• There is a customer complaint through social media.• Price fraud through social media.
Thanks to:Allah SWT
Mrs. Dina DellyanaAll of our friends in 1A-1C