Day 11

Hennessy is a company that sells cognac, an alcohol used for cocktails.

Hennessy wanted to get more people to try their cognac without using common advertising.

The company decided to pay handsome looking young adults to go to bars and order drinks that used their cognac

If the bartender didn’t know how to make the drink, the employee would teach them.

Through the night, the employee would buy the same drink for other people hoping they would buy more after trying the drink.

The employee would be paid $50 and all the drinks he bought were paid for.

Is this type of advertising ethical?

Information giving meeting Emergency meeting Discussion meeting Routine meeting Decision making meeting Customer / Supplier / Client meeting

• First meeting• Friendship meeting

The reason for having a meeting is to make a decision. Information may be given in a presentation followed by questions or discussion, but it is to get a consensus that the meeting has been arranged in the first place. Achieving this in the most time- and cost-effective manner possible is a goal that every attending (the meeting) must share.

Marion Haynes (1988) maintains that decsion making meeting need to follow a specific structure. The rational decision process includes the following steps:

Study / discuss / analyze the situation Define the problem Set an objective State imperatives and desirables Generate alternatives Establish evaluation criteria Evaluate alternatives Choose among alternatives.

One other aspect of decision making is the necessity for participation in the meeting to be aware of one another’s needs and perceptions. If there are not effectively communicated, if there is an insufficient degree of understanding of one another’s requirements, then an acceptable conclusion is unlikely to be reached.

There are four essential elements in decision making: awareness, understanding, empathy and perception.

It is only when we accept that communications are a two-way process that any form of communication, including decision making will become genuinely successful and effective

Decision making is not always an identifiable activity. Frequently the discussion can evolve into a consensus which can be recognized and verbalized by the leader without the need to put ‘things to a vote’.

Listen… What are some ways they asked for

opinion?

Asking for an opinion I’d like to hear

from… Could we hear

from… What’s your view? What do you think

about…? Any comments?

Stating an opinion It seems to me… I tend to think … In my view… We think / feel /

believe… Clearly /

obviously…

Interruptions can happen in any meeting

Interruptions are ok in non-formal meetings!

If it is a formal meeting, it is better you try to get the attention of the chair and allow him to let you ask your question.

Listen…

Politely interrupt Excuse me, may I

have clarification… If I may interrupt,

… Sorry to interrupt,

but…

Handling interruptions

Yes, go ahead. Sorry, let me

finish… If I may finish this

point… Can we talk about

this later?

Sometimes we may not have an answer to give at this time.

We will have to delay our answer until next meeting or a later date.

Listen… How does he delay the decision?

I think we need more time to consider…

I think we should postpone a decision…

Can we leave this until another date? It would be wrong to make a final

decision…

When finalizing a meeting, the chair must do the following things:

• Restate the objectives• Summary of the decisions made• Summary of the actions that are now

required• Reference to any individual responsabilities

Write out the minutes and send copies to all the people in the company that need a copy

Ask for any advice about your meeting if you feel there were issues in it.

Give yourself a pat on the back.