Introduction to Blogging for STICK
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Introduction to blogging for STICK
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A presentation given to the Scottish Transport and Industrial Knowledge network group about the benefits and how to's of blogging.
Transcript of Introduction to Blogging for STICK
Introduction to blogging for STICK
What is Web 2.0?
Its not:
• just a buzzword
• a revolution
• all about technology
• just for teenagers
It’s a state of mind
• Be open
• Encourage participation
• Provide good user experience
Benefits of participating
Web 2.0 approach and tools can give STICK:• Increased awareness of your activities and profile
• Quicker/easier way to put content up??
• Varied access points to collections and your information
• Diversification of users
• New opportunities for collaborative working
• Additional information about collections and STICK areas of interest
• New dynamic ways to engage
What type of blog to have?
“The best blogs aren't newspapers; they are more like specialty magazines with a distinctive topic, audience, and voice.”How to decide what kind to have?1) Institutional Info Blog - These are blogs that distribute news about the museum. The best have a nice blend of museum announcements and quirky commentary on museum goings-on.2) Aggregate Content Blog - These blogs distribute news related to the content of the museum.3) Community Content Blog – Open up content of the museum to community input. 4) Specialized Content Blog - These blogs are typically linked to an exhibition or sub-specialty of the museum, presenting news about that content. 5) Personal Voice Blog - These are blogs in which individuals or a small panel of staff offer personal commentary about their museums. Chart taken from: http://museumtwo.blogspot.com/2007/03/institutional-blogs-different-voices.html
Blogs
Are websites with frequently updated posts, links to other sites and reader comments
Use to:• Provide project updates (100 Object @ BBC)
• Host and share information about exhibitions (Quilts @ V&A)
• Highlight treasures (Powerhouse Object of the Week)
• Curatorial blogs (National Maritime Museum)
• Share news about your repository (East Lothian Museums)
• Education and learning (Manchester Museum)
• Document the processing of a collection (Toy Making @ V&A)
• Share resources or learn from others (The Attic @ Leicester Uni)
Blogs – Ballast Trust
Ballast Blog• Organisational blog about our collections and working life
• Always post on a Friday with an image
• Archivist sole author at present
• Stats for last 6 months - 857 visits (689 unique visitors) - 110% increase in visits for 2009
How to blog
Go to www.blogger.com
Log in with your username or STICK account:
2006stick
How to blog – new post
It’s just like writing an email or word document
Add a title, the main content of the post and don’t forget your hyperlinks or pictures!
Planning your posts
You can create posts to publish later or back date them
Its good practice to label them with some key index terms to help searching for posts
Preview
Preview before you publish – this will open up in a new window
Publish
You can save it for later or just publish
Edit your posts
Anything you create can be edited, updated or deleted.
Comments
You can monitor comments via blogger
Notifications can also be sent to certain email addresses
Spam comments can be deleted
Statistics
Within blogger you can track visitors and their location and popular pages
Future Steps - Flickr
Use to:• Share digital images
• Collect images
• Collect comments
• Link to your official site and other locations
Example:Beamish Museum
Other Web 2.0 Technologies
Twitter (microblogging)
Use to:• Similar to blogs but shorter posts
• Share news @NtlMuseumsScotland
• Tweet letters, diaries, postcards
• Answer user queries
• Museums Association
WikisUse to:• Capture user knowledge
• Add value
• Give users a forum
• Revise catalogues safely!
Example:British Postal Museum & Archive
Other Web 2.0 Technologies
Podcasts Use to:
• Share recordings with wider audience
• Record talks, instructions for visiting museum and audio guides to objects Example:
NMM - Podcast Series
VideosUse to:
• Share films and digital media
• Connect with different user base
• Allow reuse of material
• Provide information and instructions
Example:
National Railway Museum - NRM
Let the Internet do the work
• Different accounts available (igoogle, netvibes, bloglines)
• Allow you to collate news feeds, blogs, twitter comments, bookmarks, flickr, articles
• Pushes content to you in one place for comment or action
• Saves time
• Make it a part of your daily routine
Create a “start page”
