Strategies to Optimize Costs Using AWS - AWS May 2016 Webinar Series
Introduction to AWS Workshop Series
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Transcript of Introduction to AWS Workshop Series
Introduction to Cloud Computing with Amazon Web Services March 2015
Chris Hampartsoumian Technology Evangelist ASEAN
Introduction to Cloud Computing with Amazon Web Services March 2015
Chris Hampartsoumian Technology Evangelist ASEAN
Agenda
Cloud computing transforms businesses
?
…get into cloud computing?
How did Amazon…
11 Regions
28 Availability Zones
53 Edge locations
AWS global infrastructure
Gartner “Magic Quadrant for Cloud Infrastructure as a Service,” Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny Haynes, May 28, 2014. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the enMre report. The Gartner report is available at hNp://aws.amazon.com/resources/analyst-‐reports/. Gartner does not endorse any vendor, product or service depicted in its research publicaMons, and dos not advise technology users to select only those vendors with the highest raMngs. Gartner research publicaMons consist of the opinions of Gartner's research organizaMon and should not be construed as statements of fact. Gartner disclaims all warranMes, expressed or implied, with respect to this research, including any warranMes of merchantability or fitness for a parMcular purpose.
Gartner Magic Quadrant for Cloud Infrastructure as a Service 2014
“AWS is the overwhelming market share leader, with more than five 8mes the compute capacity in use than the aggregate total of the other fourteen providers in this Magic Quadrant.”
Magic Quadrant for Cloud Infrastructure as a Service August 2014
Trusted by Enterprises Around the World
ASEAN Enterprises
Powering ASEAN Startups
Increased agility has become the #1 reason businesses use the AWS cloud
Enterprises Can’t Afford to be Slow
Add New Dev Environment Add New Prod Environment Add New Environment in Japan Add 1,000 Servers Remove 1,000 Servers Deploy 1 PB Data Warehouse Shut down 1 PB Data Warehouse
AWS: Infrastructure in Minutes
Old World: Infrastructure in Weeks
Everything changes with this kind of agility
A Culture of Innova0on: Experiment O8en & Fail without Risk
On-Premises Experiment Infrequently Failure is expensive Less Innovation
Experiment Often Fail quickly at a low cost More Innovation
$ Millions Nearly $0
A broad and deep plaBorm helps customers build sophis0cated, scalable applica0ons
#2: PlaBorm Breadth
AWS Provides Broad and Deep Services to Support any Cloud Workload
Application Services
AWS Global Infrastructure
Networking
Deployment & Administration
Storage Compute Storage Compute Database
AWS Pace of Innovation
2008 2009 2010 2011 2012 2013 2014
82
61 48 24
159
280
516
New Service Announcements & Updates
Architected for Enterprise Security requirement CerMficaMons and accreditaMons for workloads
that maNer AWS CloudTrail -‐ AWS API call logging for
governance & compliance
Stores data in S3, or archive to Glacier
Log and review user acMvity
MTCS Tier 3 Cer0fica0on
#3 Moving to the cloud brings considerable Cost Savings
Replace up-front capital expense with low variable cost
On-Premise (or “Private Cloud”)
Metered, Pay As You Go Model
Use only what you need,
using on-demand, reserved, spot or dedicated
Flexible
Capital Expense Model
High upfront capital cost,
high cost of ongoing support
Inflexible
Economies of scale allow AWS to continually lower costs
Scale allows us to constantly reduce our costs
We are comfortable running a high volume, low margin business
We pass the savings along to our customers in the form of low prices
Perspective on Scaling
On average, AWS adds enough new server capacity every day to
support Amazon’s global infrastructure when it was a $7B
business
SingPost Uses AWS to Expands E-Commerce Business in Just 3 Months While Reducing CAPEX by 50%
# 4 The AWS brings the ability to scale your platform elastically as your business grows.
150,000 people are hosted on any given night
Total # Airbnb Guests
Total # Airbnb Guests
Total # EC2 Instances
You Don’t Need to Guess Capacity
Self Hosting
Waste
Customer Dissatisfaction
Actual demand
Predicted Demand
Rigid Elastic
Actual demand
AWS
#5 AWS Cloud enables Global Deployment in minutes
Go Global in Minutes
Many Enterprises Worry That These are the Only Two Choices
Build a “Private”
Cloud
Rip everything out and move to
AWS
#1 #2
The Good News is that Cloud isn’t an ‘All or Nothing’ Choice
Corporate Data Centers
On-‐Premises Resources
Cloud Resources IntegraMon
Unmatched pla^orm and geographic breadth Speed to deployment
+
Support Virtually Every Use Case (for Today and Tomorrow)
An Expansive Ecosystem
Thousands consulting/systems integrator and technology/ISV partners
1,900+ products available for 1-click deployment across 23 distinct product categories Customers run over 70M hours of software per month
What Sets AWS Apart?
Building and managing cloud since 2006
40+ services to support any cloud workload
History of rapid, customer-driven releases
11 regions, 28 availability zones, 53 edge locations
48 proactive price reductions to date
Thousands of SIs and ISVs; 1,900+ Marketplace products
Experience
Service Breadth & Depth
Pace of Innovation
Global Footprint
Pricing Philosophy
Ecosystem
Samsung SMART Hub
On-Premises Data Centers
Hybrid App
AWS serves application content & data
Integration to Samsung data centers for financial transactions
Aminvest use AWS RDS for staMsMcal analysis to idenMfy market opportuniMes
Migrate Existing Apps to the Cloud
On-Premises Data Centers
App
1/3 of servers migrated to AWS
Saved £1.5 Million
Migrated 500 web properties in 5
months
New product web sites live in 2 days
vs. 2 weeks
Migrated clinical trials simulations
platform
Simulations in 1.2hrs vs. 60hrs
64% reduction in costs
All in Strategy
100s of applications
supporting 50M+ global members
10,000s of EC2 instances in multiple
regions & zones
At peak consumes 1/3 of US Internet
bandwidth
After the break:
• Overview of Services
• Demos to get you started
AWS