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Introduction to Amazon Payments on the Vindicia Platform

© 2015 Vindicia, Inc. All rights reserved. Vindicia Confidential.

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Introduction to Amazon Payments on the Vindicia Platform

© 2015 Vindicia, Inc. All rights reserved. Vindicia Confidential.

How would you like to pay? Now accepting Amazon Payments.

Last week we posted a bit of a teaser – that team Vindicia had been working in cahoots

with Amazon to help them build a better subscription payment model. Well, today, we’re

rolling out a new option that makes life easier for our clients and their customers. Now,

with a single login to Amazon Payments, consumers can take care of any recurring

payment for subscriptions.

Why does this matter? Because until now, you could only pay for subscriptions with

Amazon Payments for Amazon services — like Prime or Kindle. No more.

We worked with Amazon to co-develop this as a no-hassle, secure “win-win” for merchants

and consumers alike. Now any outside business can offer Amazon as a way to pay: For

merchants, less hassle means more customers and less churn. For consumers, it’s just

easier, period.

There are 240+ million Amazon accounts out there, all with preferred payment

methods and details, that are accessed every day for everything from videos to sports

equipment, digital content to shoes. You name it, Amazon’s one-click payment system can

be used to pay for it.

3 © 2015 Vindicia, Inc. All rights reserved. Vindicia Confidential.

But before we came along, consumers could only use Amazon recurring payments for

Amazon services: no outside businesses could offer their customers the option to use

Amazon Payments for subscriptions. They would instead have to ask their customers to

continue punching in the data for other cards, or perhaps even a PayPal account, to make

their recurring payments.

We saw that as being too much trouble, and also as being shortsighted. Amazon has

become a trusted payment method for so many consumers – we decided to offer it and

include it as a payment method for our subscription clients.

So we paired up with Amazon and worked lockstep to develop the latest subscription

billing system. In the process our flagship product, Vindicia® Cashbox®, essentially got a

major upgrade with Amazon Payments, and can now support every payment

method stored in an Amazon customer’s account, which (a) offers merchants a globally

recognized and respected brand as a payment option; (b) reduces churn as customers

sometimes jump ship before finalizing a purchase (one click and you’ve paid); and (c)

expands our retailers’ customer base.

It’s a win-win. The clients we support – the ones that depend on subscriptions and

recurring payments for their bottom line – get a new one-stop, secure and brand name

payment option to offer their customers. And the consumers? They can leave their wallets

in their back pockets and purses, so long as they remember their Amazon log-in

password.

4 © 2015 Vindicia, Inc. All rights reserved. Vindicia Confidential.

About the Author: Bryta Schulz

Bryta joined Vindicia in 2013 and serves as Senior Vice

President of Marketing. She is responsible for building brand

awareness, creating go-to-market strategy and promotion, and

driving growth. With over a decade of executive level marketing,

product management and PR experience, Bryta has led

marketing teams in enterprise technology and SaaS companies.

Her experience includes heading product marketing at GoGrid,

PGP, RSA and Symantec and business development and

product management positions at Xcert, Thales, and

Persistence Software. Bryta holds a MA in Translation from the

Johannes Gutenberg University Mainz and an MBA from the

University of Reutlingen.

Visit our Blog for more information.

We’re the first subscription billing platform to do this, and it opens up a whole new world

(and online customer base) of recurring billing simplicity and options to online merchants.

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Thank You

© 2015 Vindicia, Inc. All rights reserved. Vindicia Confidential.