Introduction - The CX Group · “Bumper Sticker to Business Discipline” CUSTOMER DATA & JOURNEY...
Transcript of Introduction - The CX Group · “Bumper Sticker to Business Discipline” CUSTOMER DATA & JOURNEY...
![Page 1: Introduction - The CX Group · “Bumper Sticker to Business Discipline” CUSTOMER DATA & JOURNEY MAPPING • Understanding the customer behavior build the ideal storyboard and research.](https://reader030.fdocuments.us/reader030/viewer/2022040209/5e494589f0bad87e2340de20/html5/thumbnails/1.jpg)
Introduction
D & D o f C X S T R A T E G Y B R A N D P R O MIS E D E S IG N C U S T D A T A / JO U R N E Y E MP L O YE E E N GA GE ME A S U R E S A N D C I
![Page 2: Introduction - The CX Group · “Bumper Sticker to Business Discipline” CUSTOMER DATA & JOURNEY MAPPING • Understanding the customer behavior build the ideal storyboard and research.](https://reader030.fdocuments.us/reader030/viewer/2022040209/5e494589f0bad87e2340de20/html5/thumbnails/2.jpg)
About us
20 years of experience, within the Customer Experience world across the Retail, Telecoms, Media, Entertainment, IT and Financial Services Industries. We have developed the skill and expertise to offer a diverse offering around the ever changing landscape of CX within Africa.
We provide affordable, innovative, customized services and products for your business. Consider us a lifetime partner that is an extension of your team that is available “on demand“
Our methodologies have proven to be successful within Customer Experience (incl Research, Strategy, Design and Implementation). We have the depth of experience, the flexibility across industries and Africa.
We keep abreast of customer experience developments and network and contribute to the thought leadership forums across the CX landscape.
We will help upskill and coach your team to be CX Champions of the highest degree and in line with global standards.
We build a picture of the customer experience using an evidence based approach of data collection, mystery shopping, market research, customer journey mapping and the user experience analysis underpinned by employee excellence.
![Page 3: Introduction - The CX Group · “Bumper Sticker to Business Discipline” CUSTOMER DATA & JOURNEY MAPPING • Understanding the customer behavior build the ideal storyboard and research.](https://reader030.fdocuments.us/reader030/viewer/2022040209/5e494589f0bad87e2340de20/html5/thumbnails/3.jpg)
What makes us different
Understand the South African consumer across the industry landscape.
Customised approach, where we start with a health check that leads to 4 different roadmaps dependant on your current internal barriers
Upskill your team through the process of working with us.
Free coaching and mentoring
CXPA certification support through training.
B2B, B2C. B2B2C – industries and business models
Technology that supports CX in the workplace.
Innovation at your door step: Augmented Reality, Virtual Reality and Extended/ Mixed Reality developers
Determine your technical requirement for vendor selection
![Page 4: Introduction - The CX Group · “Bumper Sticker to Business Discipline” CUSTOMER DATA & JOURNEY MAPPING • Understanding the customer behavior build the ideal storyboard and research.](https://reader030.fdocuments.us/reader030/viewer/2022040209/5e494589f0bad87e2340de20/html5/thumbnails/4.jpg)
Why us?
Strategic Operational
• Constantly identifying current and emerging best practices.
• Understanding your customer• Audits against loyalty driver
performances, trends and true customer value for mystery shopping
• Omni-channel design and digital transformation
• Loyalty program design• Journey design towards a customer
centric culture and process re-engineering
• Change management • Communications strategies • End to end design and set-up
customer experience measures
• The management and transformation of the organisation customer centricity. (contact centres, social media, complaints and online/e-commerce).
• Implementation of mystery shopping, and, voice of the customer programs
• Employee engagement programs.• Big data analytics and design
![Page 5: Introduction - The CX Group · “Bumper Sticker to Business Discipline” CUSTOMER DATA & JOURNEY MAPPING • Understanding the customer behavior build the ideal storyboard and research.](https://reader030.fdocuments.us/reader030/viewer/2022040209/5e494589f0bad87e2340de20/html5/thumbnails/5.jpg)
Level 1 certified
Member of the Professional Association
Certified Member
Pro-bono mentorship and developement
Credentials
Sponsor south African pre-primary students
![Page 6: Introduction - The CX Group · “Bumper Sticker to Business Discipline” CUSTOMER DATA & JOURNEY MAPPING • Understanding the customer behavior build the ideal storyboard and research.](https://reader030.fdocuments.us/reader030/viewer/2022040209/5e494589f0bad87e2340de20/html5/thumbnails/6.jpg)
Our Customers
![Page 7: Introduction - The CX Group · “Bumper Sticker to Business Discipline” CUSTOMER DATA & JOURNEY MAPPING • Understanding the customer behavior build the ideal storyboard and research.](https://reader030.fdocuments.us/reader030/viewer/2022040209/5e494589f0bad87e2340de20/html5/thumbnails/7.jpg)
The “NEW CEO”
Customers are the new decision makers, they are reshaping industries and changing how businesses service, compete and win. Success depends on
how well your listen and how fast you and your employees respond to your customers changing needs.
Customers don’t just compare you to like industries, they are comparing you to the landscape of experiences they are exposed to today. If you are a BANK your competitor is not necessarily in the same industry, it will be the retailers the customer shops at, the grocery store the customer buys from,
the online shopping partner he uses and the dealership he buys his car from.
The landscape is changing and customers are demanding better service, experiences and they will determine your reputation in the eyes of all other
consumers and potential customers.
![Page 8: Introduction - The CX Group · “Bumper Sticker to Business Discipline” CUSTOMER DATA & JOURNEY MAPPING • Understanding the customer behavior build the ideal storyboard and research.](https://reader030.fdocuments.us/reader030/viewer/2022040209/5e494589f0bad87e2340de20/html5/thumbnails/8.jpg)
Are you easy to do business with?
YES NO
Maybe????
![Page 9: Introduction - The CX Group · “Bumper Sticker to Business Discipline” CUSTOMER DATA & JOURNEY MAPPING • Understanding the customer behavior build the ideal storyboard and research.](https://reader030.fdocuments.us/reader030/viewer/2022040209/5e494589f0bad87e2340de20/html5/thumbnails/9.jpg)
Who is easy to do business with?
![Page 10: Introduction - The CX Group · “Bumper Sticker to Business Discipline” CUSTOMER DATA & JOURNEY MAPPING • Understanding the customer behavior build the ideal storyboard and research.](https://reader030.fdocuments.us/reader030/viewer/2022040209/5e494589f0bad87e2340de20/html5/thumbnails/10.jpg)
Why do customers leave?
![Page 11: Introduction - The CX Group · “Bumper Sticker to Business Discipline” CUSTOMER DATA & JOURNEY MAPPING • Understanding the customer behavior build the ideal storyboard and research.](https://reader030.fdocuments.us/reader030/viewer/2022040209/5e494589f0bad87e2340de20/html5/thumbnails/11.jpg)
Are you a business that puts CX at the center WHAT YOU DO?
Does your organization have a strategy?
Do you have a customer experience strategy?
Is there an agreed intended experience?
Does your strategy link to, and feed, the other strategies in your business?
Have you communicated it? How, when, where, consistently?
Is it understood by every employee? How will you know?
Do you have a definition of success for CX for the organization and customer (execution of the strategy)?
How will you demonstrate value – tangible and intangible?
Do you have a defined change management plan?
![Page 12: Introduction - The CX Group · “Bumper Sticker to Business Discipline” CUSTOMER DATA & JOURNEY MAPPING • Understanding the customer behavior build the ideal storyboard and research.](https://reader030.fdocuments.us/reader030/viewer/2022040209/5e494589f0bad87e2340de20/html5/thumbnails/12.jpg)
Understanding your customer need and aligning your purpose.
Creating the right perceptions
![Page 13: Introduction - The CX Group · “Bumper Sticker to Business Discipline” CUSTOMER DATA & JOURNEY MAPPING • Understanding the customer behavior build the ideal storyboard and research.](https://reader030.fdocuments.us/reader030/viewer/2022040209/5e494589f0bad87e2340de20/html5/thumbnails/13.jpg)
Experience vs Service
Misconception 1:
People call customer service when they have a problem!
So equating customer service to customer experience is like saying the safety net is part of the trapeze act.
The net is import to the act, but if the performer needs to use the net then something went wrong with the show
Experience is how your customer perceives their interactions with your company
![Page 14: Introduction - The CX Group · “Bumper Sticker to Business Discipline” CUSTOMER DATA & JOURNEY MAPPING • Understanding the customer behavior build the ideal storyboard and research.](https://reader030.fdocuments.us/reader030/viewer/2022040209/5e494589f0bad87e2340de20/html5/thumbnails/14.jpg)
Its not SOFT and FLUFFY
Misconception 2:
Of course you love your customers!!But loving them does not help you succeed, unless you do
something about it.
Like offering them products and experiences that meets their needs, making it easy to find, buy, and use the products and
services…..all this is critical aspects of CX
![Page 15: Introduction - The CX Group · “Bumper Sticker to Business Discipline” CUSTOMER DATA & JOURNEY MAPPING • Understanding the customer behavior build the ideal storyboard and research.](https://reader030.fdocuments.us/reader030/viewer/2022040209/5e494589f0bad87e2340de20/html5/thumbnails/15.jpg)
OFFERRING
Customer Experience Recipe
Research, Strategy and Transformation
Experience Consulting Design and delivery People and Culture Listen, Learn and Act
Customer Digital Strategy & transformation | Customer segmentation and value proposition | Customer-led innovation | New products & services |Business models and Frameworks
Digital design | Service design | Business design | User experience design (UX) | Customer experience design (CX) |Workflow & process redesign | Digital and operational implementation
Organizational culture change | Organizational design| Sales to service culture design | Customer-centric audits and transformation | Employee engagement programs (digital) | Employee experience design | Customized training developement
Data Analytics | Voice of customer and Employee (VoC) | Mystery Shopping | Customer satisfaction (CSAT) | Customer experience management (CEM) | NPS | Customer effort | Closed loop feedback
We help you move from BUMPER STICKER TO CUSTOMER OBSESSED
![Page 16: Introduction - The CX Group · “Bumper Sticker to Business Discipline” CUSTOMER DATA & JOURNEY MAPPING • Understanding the customer behavior build the ideal storyboard and research.](https://reader030.fdocuments.us/reader030/viewer/2022040209/5e494589f0bad87e2340de20/html5/thumbnails/16.jpg)
We help you move from BUMPER STICKER TO CUSTOMER OBSESSED
Designing cx strategies by first creating
relevance, knowing your
internal Ps and Ss and
then help you understand
your customers
Design solid strategies
with teams. We will assist
you throughout
the implementati
on journey
Our intention is to enable
your employees
and leaders to maintain the
roll out the CX Roadmap
We on board employees
and executives.
Communicate and measure
to the business and
its stakeholders
and the customer!
We help you move from BUMPER STICKER TO CUSTOMER OBSESSED
![Page 17: Introduction - The CX Group · “Bumper Sticker to Business Discipline” CUSTOMER DATA & JOURNEY MAPPING • Understanding the customer behavior build the ideal storyboard and research.](https://reader030.fdocuments.us/reader030/viewer/2022040209/5e494589f0bad87e2340de20/html5/thumbnails/17.jpg)
Framework of Services
“Bumper Sticker to Business Discipline” CUSTOMER DATA &
JOURNEY MAPPING• Understanding the
customer behavior build the ideal storyboard and research.
MEASURES and CIScoping and Designing the
measurement program with operational.
Mystery shop and audit your service
Continuous improvement.Designs of the CX
Scorecard
D & D of UR CX STRATEGY
• Design and Development of your CX strategy .
• Look at gaining an understand of the CX maturity of the executive team.
BRAND PROMISE DESIGN
• Value promise to the customer Internal processes to ensure alignment
• Encompasses the VISION and MISSION
Define the Customer Value Design the CX
Equip the People and Deliver
Consistently
Sustain and Enhance
Performance
![Page 18: Introduction - The CX Group · “Bumper Sticker to Business Discipline” CUSTOMER DATA & JOURNEY MAPPING • Understanding the customer behavior build the ideal storyboard and research.](https://reader030.fdocuments.us/reader030/viewer/2022040209/5e494589f0bad87e2340de20/html5/thumbnails/18.jpg)
Underpinned by….
EMPLOYEE ENGAGEMENT Assessments and observations. Workshops with your objectives. Recommendation reporting. Project plans and training frameworks
POWERFUL COMMUNICATION Internal and externalaudits and observations. Program designs with implementation of projects
CULTURE DRIVE & CHANGE MANAGEMENTAssessments and observations. Training and interventions, discovery and commitment programs
STRONG LEADERSHIPAwareness assessments, champions to be identified to live the values and encourage the drive towards to promise
![Page 19: Introduction - The CX Group · “Bumper Sticker to Business Discipline” CUSTOMER DATA & JOURNEY MAPPING • Understanding the customer behavior build the ideal storyboard and research.](https://reader030.fdocuments.us/reader030/viewer/2022040209/5e494589f0bad87e2340de20/html5/thumbnails/19.jpg)
The Fun Reality!!A modern way 0f training, communicating& delivering content to any audience
Augmented Reality
App driven• The growth in AR innovation provides beneficial tools that assist a wide
range of daily activities. • From supporting medical professionals with diagnosis and surgery to
filtering social media feeds. • AR melds the virtual and real world in a symphony of harmony,
enhancing our perception and altering what we feel, see, and hear.• AR provides an augmented version of reality where superimposed
computer-generated imagery overlays a user’s field of vision.• This live augmentation of the user’s perception provides an enhanced
environment where the physical world combines with virtual components. AR technology integrates graphics, sound, and haptic (touch) feedback into our real-world experience.
![Page 20: Introduction - The CX Group · “Bumper Sticker to Business Discipline” CUSTOMER DATA & JOURNEY MAPPING • Understanding the customer behavior build the ideal storyboard and research.](https://reader030.fdocuments.us/reader030/viewer/2022040209/5e494589f0bad87e2340de20/html5/thumbnails/20.jpg)
What we “The CX Group”
can do?Help you co-
create
The landscape of customer experience is a vast one. Within South Africa we have just touched the tip of the iceberg– we need to design and get a hang of the ingredients that make up a compelling customer experience.
We all know that the responsibility for the customer experience in the business rests on the entire organisation, however most people don’t understand what is required by them to improve or change the customer experience.
When considering customer experience strategy you must design keeping the operators, marketers, accountants, product, IT and HR in mind all of which has to be carried through the conduit of change management.
CX is not a project, it is a journey that has to be embedded through change management
OPs
Processes
Audits and Mystery
Shopping
Training
Marketing
Brand Promise
True Loyalty
Finance
Budgets
ROI
Product
Understand the influencers
Least effort and value
IT
Experience design
Consistency across channels
HR
Change management
Performance Management
Training
Culture
Executive TeamVALUES CULTURE
![Page 21: Introduction - The CX Group · “Bumper Sticker to Business Discipline” CUSTOMER DATA & JOURNEY MAPPING • Understanding the customer behavior build the ideal storyboard and research.](https://reader030.fdocuments.us/reader030/viewer/2022040209/5e494589f0bad87e2340de20/html5/thumbnails/21.jpg)
STEP 1KNOW YOURSELF
STEP 2KNOW YOUR SITUATION
STEP 3BUILD YOUR BATTLE
PLAN
Diagnostic Framework
Leadership assessmentPurpose & Planning
People & Perception
Culture & Communication
Performance & Accountability
CX Climate
Your Tangible Assets
Your Team’s Assets
Your Personal Assets
CX Assets
The next moveThe strategyYour brandPersonal game planTeam game planCX strengths
Diagnostic Framework
![Page 22: Introduction - The CX Group · “Bumper Sticker to Business Discipline” CUSTOMER DATA & JOURNEY MAPPING • Understanding the customer behavior build the ideal storyboard and research.](https://reader030.fdocuments.us/reader030/viewer/2022040209/5e494589f0bad87e2340de20/html5/thumbnails/22.jpg)
Purpose & Planning People & Perception
Culture & Communication Performance & Accountability
Purpose, Vision, Mission
Priorities & Initiatives
Decisioning
Innovation & Risk
Step 2: Know Your Situation:
CX Climate
![Page 23: Introduction - The CX Group · “Bumper Sticker to Business Discipline” CUSTOMER DATA & JOURNEY MAPPING • Understanding the customer behavior build the ideal storyboard and research.](https://reader030.fdocuments.us/reader030/viewer/2022040209/5e494589f0bad87e2340de20/html5/thumbnails/23.jpg)
Step 2: Know Your Situation:
CX Assets
Your Tangible Assets Your Personal Assets
Your Team’s Assets
Budget
Budget Authority
Insight
Experience
Team Size
Team Capabilities
Team Strengths
![Page 24: Introduction - The CX Group · “Bumper Sticker to Business Discipline” CUSTOMER DATA & JOURNEY MAPPING • Understanding the customer behavior build the ideal storyboard and research.](https://reader030.fdocuments.us/reader030/viewer/2022040209/5e494589f0bad87e2340de20/html5/thumbnails/24.jpg)
Role-out timeframe –Fully adaptable to your needs & deliverables
![Page 25: Introduction - The CX Group · “Bumper Sticker to Business Discipline” CUSTOMER DATA & JOURNEY MAPPING • Understanding the customer behavior build the ideal storyboard and research.](https://reader030.fdocuments.us/reader030/viewer/2022040209/5e494589f0bad87e2340de20/html5/thumbnails/25.jpg)
Service Standard Design
Know your Yourself
Know you Situation
Build your B attleplan
![Page 26: Introduction - The CX Group · “Bumper Sticker to Business Discipline” CUSTOMER DATA & JOURNEY MAPPING • Understanding the customer behavior build the ideal storyboard and research.](https://reader030.fdocuments.us/reader030/viewer/2022040209/5e494589f0bad87e2340de20/html5/thumbnails/26.jpg)
Toolkit
![Page 27: Introduction - The CX Group · “Bumper Sticker to Business Discipline” CUSTOMER DATA & JOURNEY MAPPING • Understanding the customer behavior build the ideal storyboard and research.](https://reader030.fdocuments.us/reader030/viewer/2022040209/5e494589f0bad87e2340de20/html5/thumbnails/27.jpg)
Toolkit
![Page 28: Introduction - The CX Group · “Bumper Sticker to Business Discipline” CUSTOMER DATA & JOURNEY MAPPING • Understanding the customer behavior build the ideal storyboard and research.](https://reader030.fdocuments.us/reader030/viewer/2022040209/5e494589f0bad87e2340de20/html5/thumbnails/28.jpg)
Training Program
![Page 29: Introduction - The CX Group · “Bumper Sticker to Business Discipline” CUSTOMER DATA & JOURNEY MAPPING • Understanding the customer behavior build the ideal storyboard and research.](https://reader030.fdocuments.us/reader030/viewer/2022040209/5e494589f0bad87e2340de20/html5/thumbnails/29.jpg)
Course Outline 1
Title Description Outline / Plan / Summary / Framework
Fundamental Principles and practices of CX
Ground ZERO
• What is customer experience?• Who is responsible for customer experience?• The core team and the extended team?• What are the fundamentals and how to get
them in place? • Your organisations maturity level.• CX + EX = HX • High-level battleplan and road map
Fundamental Principles and practices of CX – Ground ZERO
![Page 30: Introduction - The CX Group · “Bumper Sticker to Business Discipline” CUSTOMER DATA & JOURNEY MAPPING • Understanding the customer behavior build the ideal storyboard and research.](https://reader030.fdocuments.us/reader030/viewer/2022040209/5e494589f0bad87e2340de20/html5/thumbnails/30.jpg)
Course Outline 2
Laying the foundation-Your Vision , Promise and Roadmap
CX : Laying the foundation. Your Vision , Promise and Roadmap
• What is the ideal state for your business?• Defining excellent experience in your business,
what really matters.• Who are the key stakeholders to consider when
crafting your vision?• Buy-in, is it important and how to get it? Top
down, bottom up?• Your VISION proposal/blueprint: From vision to
culture to promise?• What’s your next steps? Your teams’ sales and
influence skills.• Aligning your VISION to the organisational
VISION, and the gap analysis• Story telling
![Page 31: Introduction - The CX Group · “Bumper Sticker to Business Discipline” CUSTOMER DATA & JOURNEY MAPPING • Understanding the customer behavior build the ideal storyboard and research.](https://reader030.fdocuments.us/reader030/viewer/2022040209/5e494589f0bad87e2340de20/html5/thumbnails/31.jpg)
Course Outline 3
The CX Culture Transformation or Alignment
The CX Culture Transformation or Alignment
• The people, your values, who’s in charge• Assessing the culture and naming it• Health check results and next steps • Employee journey mapping: Recruitment,
Job descriptions and Induction. Recruit to retain
• Tech to support• The story telling and innovation• Employee training, coaching, reward and
recognition and engagement
![Page 32: Introduction - The CX Group · “Bumper Sticker to Business Discipline” CUSTOMER DATA & JOURNEY MAPPING • Understanding the customer behavior build the ideal storyboard and research.](https://reader030.fdocuments.us/reader030/viewer/2022040209/5e494589f0bad87e2340de20/html5/thumbnails/32.jpg)
Course Outline 4
The CX Factory: LISTEN and MEASURE
The CX Factory: LISTEN and MEASUREWhat’s working and what needs to change.
• Listening to your customer• What is VOC and research/ • CLV, CS, Loyalty, NPS methodologies Is there
a difference - which number is relevant• Types of information gathering• Handling the loudest voices and sifting
through the true ROI priorities • Closing the internal GAPs for your customer
experience • Vendor management and outsourcing• Customer behaviour and insights
![Page 33: Introduction - The CX Group · “Bumper Sticker to Business Discipline” CUSTOMER DATA & JOURNEY MAPPING • Understanding the customer behavior build the ideal storyboard and research.](https://reader030.fdocuments.us/reader030/viewer/2022040209/5e494589f0bad87e2340de20/html5/thumbnails/33.jpg)
Course Outline 5
Laying the foundation-Your Vision , Promise and Roadmap
The CX Factory:DELIVER, PLAN AND DESIGN
What’s working and what needs to change.
• Journey mapping• Creating the cross functional team• Stakeholder management and
performance measures• Cross CHANNEL management• Digital transformation
![Page 34: Introduction - The CX Group · “Bumper Sticker to Business Discipline” CUSTOMER DATA & JOURNEY MAPPING • Understanding the customer behavior build the ideal storyboard and research.](https://reader030.fdocuments.us/reader030/viewer/2022040209/5e494589f0bad87e2340de20/html5/thumbnails/34.jpg)
Course Outline 6
Laying the foundation-Your Vision , Promise and Roadmap
The CX Factory: ACT AND MEASUREWhat’s working
and what needs to change.
Continuous improvementDigital and AICustomer Omnichannel experience Employee experienceCX Influencers
![Page 35: Introduction - The CX Group · “Bumper Sticker to Business Discipline” CUSTOMER DATA & JOURNEY MAPPING • Understanding the customer behavior build the ideal storyboard and research.](https://reader030.fdocuments.us/reader030/viewer/2022040209/5e494589f0bad87e2340de20/html5/thumbnails/35.jpg)
Course Outline 6
Laying the foundation-Your Vision , Promise and Roadmap
CX SMARTNESS: How not to endanger your CX VISION
• Innovation• CIC• Future fit planning• Employee engagement• CX investment relevant Storytelling • ROI Model for CX Transformation• Your Roadshow
![Page 36: Introduction - The CX Group · “Bumper Sticker to Business Discipline” CUSTOMER DATA & JOURNEY MAPPING • Understanding the customer behavior build the ideal storyboard and research.](https://reader030.fdocuments.us/reader030/viewer/2022040209/5e494589f0bad87e2340de20/html5/thumbnails/36.jpg)
We are obsessed about the customer, we also know that changing and/or enhancing your customer experience is a journey and not a one stop workshop.
Whether you would like for us to step in to help with parts of your journey or journey along with you we have the ability, drive and experience to do so.
The journey starts today!
For more information contact us
37
Contact US