By: Jena Azzata&

Catherine Fuschetto

Everything you need to know about an…

Definition: A beginning section which states the purpose and goals of the following writing. It also gives readers any general

information needed to understand the report.

Introduction:States purpose and

goals of writingProvides

background information

Announces intensions

Includes thesis

Abstract:Provides summary of

writingHighlights major

points

•Bridge between reader’s own world and your analysis•Hook reader into reading•Spark reader’s interest•Make a good first impression

•Get your readers attention•Focus on your first sentence•Create a tentative introduction•Write your introduction last•Be Clear and Confident

Sample 1“I’d walk a mile for a camel.”“Come to Malboro Country.”“You’ve Come a Long Way, Baby.”Practically every consumer, including those who do not smoke and would never even consider taking up the habit, can easily identify each of the above slogans as an advertisement for cigarettes. Advertising is all around us, bombarding us on every level. It is so widespread and pervasive that we rarely give it a second thought. However, the images presented in these advertisements are etched in our minds whether we choose to admit it or not. Even children in our culture are not immune to the effects of advertising. In fact, children and adolescents are now targeted in Cigarette campaigns as potential purchasers of tobacco products. Our children are potential victims of unscrupulous individuals who would use a cartoon character such as Joe Camel to sell cigarettes to adolescents. Cigarette advertisers use all their wiles to deliberately seduce the buying public, including children, to purchase deadly products. Since their only real concern is their bottom line they clearly do not act in the best interest of the consumer.

Sample 2The ad for maybelline’s moisture whip gloss stick for lips is kept brief enough not to strain anyone’s attention, but does provide enough visual stimulation and verbal precision for the viewer to understand the message maybelline wants to get across to you. The ad has a picture of a big tube of the moisture whip gloss stick in the bottom right hand corner and a picture of the model Christy’s face located at the bottom left hand corner with a close up of her lips wearing the moisture whip gloss in the shade of Bearly Wine. At the top of the ad, in the left hand corner, there is a picture of Christy, the model, and a guy with just a waist and up view. Christy has her hands on his shirt, and her lips are puckered up ready to be kissed.

Sample 3

Nuclear power plants produce more than 20 percent of the electricity used in the United States [Murray, 1989]. Unfortunately, nuclear fission, the process used to create this large amount energy, creates significant amounts of high level radioactive waste. More than 30,000 metric tons of nuclear waste have arisen from U.S. commercial reactors as well as high level nuclear weapons waste, such as uranium and plutonium [Roush, 1995]. Because of the build-up of this waste, some power plants will be forced to shut down. To avoid losing an important source of energy, a safe and economical place to keep this waste is necessary. This document proposes a literature review of whether Yucca Mountain is a suitable site for a nuclear waste repository. The proposed review will discuss the economical and environmental aspects of a national storage facility. This proposal includes my methods for gathering information, a schedule for completing the review, and my qualifications.

• Introductions are the first impression on an essay.• Introduce most interesting and powerful information• Have your introduction proof read• When writing be confident!

• Handout and Links Introductions. 1998-2007. <http://www.unc.edu/depts/wcweb/handouts/introductions.html>.

•“Sample Introductions.” Example essays, Research paper, Term paper, Thesis. <http://exampleessays.wordpress.com/how-to-write-an-essay/the-introduction/sample-introductions/>.

•Alred, Gerald J., Brusaw, Charles T., and Oliu, Walter E. The Business Writer’s Companion. Fifth Ediotion, NewYork, 2008.