Introduction of Wpp

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INTRODUCTION OF WPP

WPP is the world's largest communications services group, employing 146,000 people* working in 2,400

offices in 107 countries. Within WPP, our clients have access to companies with all the necessary

marketing and communications skills. The Group comprises leading companies in all these disciplines:

Advertising

Global, national and specialist advertising services from a range of top international and specialist

agencies, amongst them Grey, JWT, Ogilvy & Mather , United Network and Y&R

Media Investment Management

Above- and below-the-line media planning and buying and specialist sponsorship and branded

entertainment services from GroupM companies MediaCom, MEC, Mindshare, Maxus and others

Consumer Insight

WPP's Kantar companies, including TNS, Millward Brown, The Futures Company and many other

specialists in brand, consumer, media and marketplace insight, work with clients to generate and apply

great insights

Public Relations & Public Affairs

Corporate, consumer, financial and brand-building services from PR and lobbying firmsBurson-

Marsteller , Cohn & Wolfe, Hill & Knowlton, Ogilvy Public Relations Worldwideand others

Branding & Identity

Consumer, corporate and employee branding and design services, covering identity, packaging,

literature, events, training and architecture from Addison, The Brand Union, Fitch, Lambie-Nairn,Landor

Associates, The Partners and others

Direct, Promotion & Relationship Marketing

The full range of general and specialist customer, channel, direct, field, retail, promotional and point-of-

sale services from Bridge Worldwide,G2, OgilvyOne, OgilvyAction, RTCRM, VML,Wunderman and others.

Healthcare Communications

Ogilvy CommonHealth Worldwide, GCI Health, ghg, Sudler & Hennessey and others provide integrated

healthcare marketing solutions from advertising to medical education and online marketing

Specialist Communications

A comprehensive range of specialist services, from custom media and multicultural marketing to event,

sports, youth and entertainment marketing; corporate and business-to-business; media, technology and

production services

WPP Digital

Through WPP Digital,WPP companies and their clients have access to a portfolio of digital expertsincluding 24/7 Real Media, Blue State Digital, Schematic and BLUE

About IMRB International

IMRB is the vision of Mr. Subhas Ghoshal, the legendary head of HTA (now JWT). We are born out of conviction that good advertising can only be built on sound consumer insight. We are the University of the Indian market research. We are one of the top 20 Market Research companies inthe world. IMRB was set up in 1970, a full 37 years after BMRB was set up in UK by JWT.



We are a part of WPP which is formed by Sir Martin Sorrell in 1985. WPP is a £8.68 billion; revenue company with 138,000 employees in 2400offices across 107 countries. Kantar is WPP¶s research, insight & consultancy network. Kantar was founded in 1993, is now the world¶s fourthlargest research conglomerate. It boasts of $1.7 billion worth of revenue with offices in 160 offices across 95 countries.

How are we different?

We add value to clients - real value. We develop a learning culture that fosters innovation and we also contribute to academia and policy makers.We have developed a sustainable working environment that is good and fair to us and our clients. We have the largest team of researchers andanalysts with around 4 decades of leadership in the region. We have 26 offices in 12 countries each of them equipped with specialized units byresearch methods and industry sector. We have 4.4 million customer interactions every year.

Our Methods and Philosophy

Our perspective is unique. Our a pproach is refreshing. And our solutions provide a comprehensive response to our client¶s needs, not packageddata but custom solutions for clients. We offer services with the integration of qualitative and quantitative tools.We are designed in India for India, our measures and scales are created to maximize sensitivity. We work together with TGI, Web-I, IMRBRetail, Market Pulse, ITOPS and ICUBE. Our passion is to drive your business growth by combining consumer understanding and brandknowledge with intuition and innovation.

Our Achievements - Our Goals

IMRB has demonstrated its vision and leadership in the Indian market by establishing several industry wide measurement and rating systems. Notable amongst these is our pioneering role in establishing India¶s first TV rating system (TAM) and the creation of social economicclassification (SEC) system in India.

We have won several prestigious awards. Amongst them the most noteworthy being the MR Agency of the year from 2005-2009. We have presented cutting edge research for several years at international forums including ESOMAR and won awards for our efforts. We have al so beenawarded the WPP¶s Atticus award jointly with JWT.

Our Divisions

IMRB International has been offering specialised research services for around 4 decades to clients in India and overseas. IMRB Internationaloperates out of its five full service offices in Mumbai, Delhi, Kolkata, Chennai and Bangalore and is supported by 15 other regional centers for collection of survey information.

IMRB International has nine specialist units:

IMRB International Divisions: ABACUS MARKET ANALYTICS

ABACUS MARKET ANALYTICS unit offers a wide range of services to all the research units in IMRB. These include data processing, charting, statistical

analysis, database management and updation, software development and testing.



IMRB International Divisions: BIRD

BIRD, the Business & Industrial Research Division of IMRB International, is the market research and consultancy division servicing B2B and industrialmarkets. For catering to technology markets including IT hardware, software & services and Telecommunication, there is an exclusiveeTechnology Group

within BIRD.

IMRB International Divisions: BSG

The Brand Science Group (BSG) is a new unit at IMRB International that primarily focuses on Brand and Communication Research. Over the last few yearsIMRB Brand Science has been working towards the development of various tools that would help us get a better understanding of the Brand and its

communication in an Indian Context.

IMRB International Divisions: CSMM

Customer Satisfaction Management & Measurement (CSMM) is an independent, specialist unit of IMRB International. CSMM is an exclusive member of the

Walker Information Global Network (WIGN) in the Indian subcontinent.

IMRB International Divisions: Media & Panel Group

Media and Panel is an independent, specialist unit of IMRB International, incorporated in 1992. MPG handles different kinds of research both syndicated and

customized. MPG has 4 different verticals: Consumer Panel (MarketPulse), Retail Unit, Media Unit, Mindtech Software and Systems.



IMRB International Divisions: PQR

Probe Qualitative Research is one of India's leading qualitative research groups and has executives specially trained in India and overseas in qualitative

research methods.

Drawing on learning from ethnography, psychology and anthropology. It has created an array of validated tool-kits.

IMRB International Divisions: Quantitative Research

IMRB International's Customised Quantitative Research Division offers custom research solutions using quantitative methods to cl ients in India and abroad

through its five offices in Mumbai, Delhi, Kolkata, Bengaluru and Chennai.

IMRB MindTech Systems: Software development house

MindTech Systems has been in software development to enhance Market Research services. MindTech Systems services are a value addition to existing MR

services. Our solutions help clients to convert market research information into actions.

IMRB International Divisions: SRI

Social and Rural Research Institute (SRI) has been set up by IMRB International in 1990 with the objective servicing the clients in the development sector

with focused efforts.

SRI, over the years, has developed strong expertise and capabilities for designing and conducting surveys.

Services we offer



Advertising and Promotion

research

Corporate and Employee research Product and Packaging research

B2B and Industrial research

Customer satisfaction research Strategic market research

Brand research

Mystery Shopper Insights (MSI)

Channel and retail research

Pricing research

Sectors we research

Agriculture/

Agro-products

Distribution/

Retail Trade

Finance /Banking /Insurance

IT Hardware and

Software practice

Social and

Rural

Alcohol

E-governance

FMCG

Logistics andTranspotation

Steel and Other Metals

Automotive

Education and TrainingHealth Care

Media andEntertainment

Telecom

Chemicals andPetroleum

Energy andEnvironment

Industry andBusiness

Processed Food

Tobacco

Construction and

Building Materials

Engineering

Sector

Internet

Real Estate

Travel and

Tourism

Abacus Market Analytics

Home

ABACUS MARKET ANALYTICS unit offers a wide range of services to all the research units in IMRB. These include data processing,charting, statistical analysis, database management and updation, software development and testing.

ABACUS has a standard state of arts graphics, analytics and statistical software. It also has tested quality process which enables ABACUS todeliver exceptional quality results within stringent deadlines at high competitive prices.

ABACUS Data Processing (DP), a part of Abacus Market analytics, offers its services to international clients. DP¶s clients include Mil lwordBrown across Asia Pacific, Africa and Australasia, Kantar Operations in UK, BMRB International in UK, AMRB in the Middle East and NAfrica, RI in Asia Pacific & the Brand Survey Company in S Africa.



In the days ahead, the key business development areas identified include:

y Advanced analytics

y Advanced statistical services

y Modeling and trend analyses

y Database creation and management

y Data mining

y Scripting

y Data interpretation and reporting

Introduction of Wpp

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