Introduction momoCH #6 - Smart Camera applications & Mobile Augmented Reality
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Transcript of Introduction momoCH #6 - Smart Camera applications & Mobile Augmented Reality
Mobile Monday #6
Sponsored by Alps Valaisannes photo taken by Greg Greenwood
What is Mobile Mondays?• Who?
– 70 chapters organized– 90,000 mobile industry professionals, developers and
influencers• What?
– Networking by organizing networking events to share ideas, best practices and trends from global markets
• How? – Non-profit organization (association) of volunteers
• When?– On the 1st Monday of the month
• Where?– Worldwide– Switzerland (Zurich, Lausanne, Bern)
Mobile Mondays Switzerland
• Organize networking meetings• Present innovations, trends, studies• Promote Swiss companies abroad• Invite foreign companies to Switzerland• Encourage mobile start-ups• Participate in international initiatives• Public education on mobile technology • Grow MoMo attendance and volunteers
MoMo Switzerland: Volunteers
• Send topic suggestions • Present at a future meeting• Sponsor a meeting• Organize a meeting• Arrange logistics • Find speakers for a theme• Invite participants and colleagues
Nokia Research Center (NRC)
• Global corporate research unit
• Unique partner network
• Open innovation mode
• Industrial value from deep science
• Contribute to renewal and transition of the company
• Research in four focus areas
• Presence in Switzerland since 2008
Rich Context ModelingRich Context Modeling New User InterfaceNew User Interface
High Performance Mobile PlatformsHigh Performance Mobile Platforms
Cognitive RadioCognitive RadioCognitive Radio
International organizations Corporations
Open source developers
Venture capitalcompanies
Operators &service providers
Universities & researchinstitutes
Mission
Apr 9, 2023 http://mbusiness.ethz.ch 8
Product A
Management Information SystemsManagement Information Systems
Management Information SystemsManagement Information Systems
Current Projects• Local Browsing Discover virtually your neighbourhood• Smart Mobile Banner Advertisement Estimate the user needs / advertise• Peer to Peer Mobile Commerce Word of mouth marketing using mobile • Unsupervised Target Advertisement Privacy issues in targeting advertisement
Christine Perey [email protected]
Smart Camera Applicationsand Mobile Augmented
Reality
Sponsored by
Camera phones
• < 2008 Most growth – US– Western Europe
• 2008 and beyond– Asia Pacific– Eastern Europe– Rest of World
Source: InfoTrend Report, July 2008
1 Billion in 2009?
Smart Camera Applications
• Marketing/Advertising• Shopping• Ticketing/coupons• Social Networking• Entertainment• Learning/obtaining relevant information• New user interfaces
Video
Still Images
Media
Metadata (date, time, geo position)
Content Analysis
Metadata (features)
Associated Action
NewValue toUser
On handset and/or in network
Mobile Augmented Reality
• Using information from digital sources to AUGMENT the real world
• The world + what you want to know
Tourism, Entertainment
A Sixth Sense
http://www.pranavmistry.com/projects/sixthsense/
Play list on YouTube
• ~ 60 videos of Mobile AR
http://www.youtube.com/view_play_list?p=A86AC634204F79D2
Smart Camera Applications• 18:45-18:55 Juha K. Laurila
Nokia Research• 18:55-19:05 Daniel Wagner
Technical University of Graz • 19:05-19:15 Herbert Bay
Kooaba • 19:15-19:25 Roger Fischer
Kaywa• 19:25-19:35 Mindaugas Stonys
Connvision/BeeTagg
Demonstrations
• Nokia• BeeTagg• Originize• Kaywa• TU Graz