Introduction

Contact information for Boglarka Kiss Kulenović

Office hours: Tuesday: 10:00 – 12:00 Tuesday: 16:00 – 17:00 Office 20 E-mail: bkisskule@efzg.hr

COURSE REQUIREMENTS

regular attendance You will not get a signature if you miss more than 3 classes.

The progress test can also be only taken by students who missed maximum 3 classes.

active in-class participation passing the progress test and/or exams.

TWO WAYS TO GET A GRADE

1) PROGRESS TESTING - BEFORE REGULAR EXAM DATES

regular attendance active class participation midterm test (minimum 51%) oral exam

Final grade = written test + oral test+ class participation

2) REGULAR EXAM DATES

regular attendance final comprehensive written test (regular

exam period) final comprehensive oral exam (regular exam

period)

REQUIRED LITERATURE

Pilot coursebook from the faculty website:http://www.efzg.unizg.hr/default.aspx?id=18089

Print it out and bring it tomorrow

Timetable

15:00 – 16:30 Session 1 16:45 – 18:15 Session 2 18:30 – 19:30 Session 3

IMPORTANT!

No class on Thursday (15 January) Make-up class: Saturday (17 January)

9:00 -14:00 dv 16 (Kennedy sq)

Entrepreneurship

Key words: Entrepreneur (n) Enterprise (n) Entrepreneurship (n) Entrepreneurial (adj)

Smaller ____ are much greater in number than large companies.

Steve Jobs was a famous _____. ____ thinking is key to being a good businessman. ____ is the practice of starting new businesses.

Key words:

Smaller enterprises are much greater in number than large companies.

Steve Jobs was a famous entrepreneur. Entrepreneurial thinking is key to being a good

businessman. Entrepreneurship is the practice of starting new

businesses.

Risk takingRisk takingBusiness understandingBusiness understanding

Having a qualification in businessHaving a qualification in businessBeing creativeBeing creative

Having a totally original ideaHaving a totally original ideaDeterminationDetermination

ESSENTIAL ESSENTIAL Energy Energy NOT ESSENTIAL NOT ESSENTIALFlexibilityFlexibility

The ability to plan aheadThe ability to plan aheadSpotting a niche marketSpotting a niche market

LeadershipLeadershipBeing liked by othersBeing liked by others

The ability to face failureThe ability to face failureHaving lots of moneyHaving lots of money

Obtaining financeObtaining financeKnowing what limited liability isKnowing what limited liability is

Business plan - definition A written document that describes in detail

how a new business is going to achieve its goals. A business plan will lay out a written plan from

a marketing, financial and operational viewpoint. 

Business plan - uses

It can show potential costs show drawbacks  (problems) provide direction to the owners of the

business be used to help convince potential investors.

Watch and answer these questions.

How does Teddy the Guardian work? Why is this product unique in medical

products? What types of companies are interested in

buying this product? Is it a success?

https://gust.com/companies/teddy_the_guardian

Business plan and Teddy the Guardian

Look at the questions (p. 11) that new entrepreneurs should consider and try to answer them for A. Burica and J. Majić.

Watch at home and answer these questions.

What does the company do that the two young ladies set up?

What do young people need to start their own business?

What is their message to other students? http://tedxtalks.ted.com/video/Vo%C4%91enj

em-startupa-do-ostvarenja;search%3Aana%20burica

Management

Watch and listen

http://www.youtube.com/watch?v=f60dheI4ARg

Which theory of motivation do you think Jobs agrees with?

Write down key words that support your opinion.

What kinds of advantages can Google gain by setting up its HQ in this way? Think about the theories of motivation you learned.

http://news.bbc.co.uk/2/hi/technology/7292600.stm http://www.youtube.com/watch?v=jH-4Rgx8HYI