IntroductionIntroduction►Brian SavilleBrian Saville►RoadStats, LLCRoadStats, LLC►GCM Travel Stats Web SiteGCM Travel Stats Web Site

Developed With IDOT ITSDeveloped With IDOT ITS►Scott Lee, David ZavatteroScott Lee, David Zavattero►Started Work March 2004Started Work March 2004►Companion Site To GCM Travel SiteCompanion Site To GCM Travel Site►Focus On Historical Travel TimesFocus On Historical Travel Times►ChartsCharts

Current Travel TimeCurrent Travel Time Average Travel TimeAverage Travel Time Normal Travel Time RangeNormal Travel Time Range

►Simple Tables Accompany ChartsSimple Tables Accompany Charts

Planned Enhancements Planned Enhancements To GCM Travel StatsTo GCM Travel Stats

Web SiteWeb Site

Results of our User SurveyResults of our User Survey

BackgroundBackground

►Elicit user feedback to determine Elicit user feedback to determine future site enhancementsfuture site enhancements

►Gauge satisfaction with current siteGauge satisfaction with current site►Propose list of possible enhancements Propose list of possible enhancements

to usersto users►Determine how users make use of siteDetermine how users make use of site►Gather basic user demographics Gather basic user demographics

(optional)(optional)

Survey OverviewSurvey Overview

►Began August 25, 2006Began August 25, 2006

►195 responses in 75 days ended 11/7195 responses in 75 days ended 11/7

►32 Total Questions32 Total Questions

►On average, 7 minutes to complete On average, 7 minutes to complete surveysurvey

Current Site Operation Current Site Operation QuestionsQuestions

►11 statements11 statements

►Users asked to state agreement / Users asked to state agreement / disagreement with each statementdisagreement with each statement

►Focus on site usability and Focus on site usability and performanceperformance

►84% overall satisfaction84% overall satisfaction

Current Site Question Current Site Question HighlightsHighlights

►Most agreementMost agreement 98.48% responded “No” to the statement: 98.48% responded “No” to the statement:

“The charts are too large.”“The charts are too large.”

►Least agreement:Least agreement: 55.33% responded “No” to the statement: 55.33% responded “No” to the statement:

“The drop down list of road segments is “The drop down list of road segments is too long.too long.

Proposed FeaturesProposed Features

► 10 proposed features10 proposed features

► Categories:Categories: Site PersonalizationSite Personalization Alternative means of access to dataAlternative means of access to data

► RSS, On-Demand Emails, Mobile Device Formatted PagesRSS, On-Demand Emails, Mobile Device Formatted Pages

► 5 point scale5 point scale 1 = proposed feature is of no value1 = proposed feature is of no value 3 = proposed feature is somewhat valuable3 = proposed feature is somewhat valuable 5 = proposed feature is very valuable5 = proposed feature is very valuable

► 3.52 average overall score for all proposed features3.52 average overall score for all proposed features

Proposed Feature HighlightsProposed Feature Highlights

► Personalization was most important to usersPersonalization was most important to users► Highest average score of 4.25 was for: “The Highest average score of 4.25 was for: “The

ability to save a list of your favorite road ability to save a list of your favorite road segments”segments”

► Most desired alternative means of access Most desired alternative means of access was RSS feeds with an average score of 3.77was RSS feeds with an average score of 3.77

► Only 2 of 10 had average score below 3.0Only 2 of 10 had average score below 3.0 Personalize color schemePersonalize color scheme Choose chart sizeChoose chart size

Other Things LearnedOther Things Learned

► 77.7% of people have told others about the site77.7% of people have told others about the site► 68.5% have the site bookmarked68.5% have the site bookmarked► 43.7% of people visit the site either once or twice 43.7% of people visit the site either once or twice

per dayper day ~18% visit more than two times per day~18% visit more than two times per day ~37% visit less than once per day~37% visit less than once per day

► 73.1% of people say they spend 3 minutes or less 73.1% of people say they spend 3 minutes or less on each visit to the site on each visit to the site

► 46.2% use the site exclusively for their daily 46.2% use the site exclusively for their daily commute commute ~37% use the site for both their daily commutes and for ~37% use the site for both their daily commutes and for

special commutes such as attending a baseball gamespecial commutes such as attending a baseball game ~16.8% use the site only for special commutes~16.8% use the site only for special commutes

DemographicsDemographics

►49.5% of respondents live in Chicago49.5% of respondents live in Chicago 41.8% live in the Chicago suburbs41.8% live in the Chicago suburbs 5.2% live in Wisconsin5.2% live in Wisconsin

►83.4% of respondents were male83.4% of respondents were male►29.5% of respondents were aged 25-2929.5% of respondents were aged 25-29

68.4% were aged 25-3968.4% were aged 25-39 ~2% of users were >= 65~2% of users were >= 65 ~7.8% of users were < 25~7.8% of users were < 25

Optional FeedbackOptional Feedback

► Free form textFree form text► 39% of respondents provided feedback39% of respondents provided feedback► Main classification of responsesMain classification of responses

Feature suggestionsFeature suggestions► Custom segmentsCustom segments► Integration with Google mapsIntegration with Google maps► Predictive Travel TimesPredictive Travel Times

PraisePraise General CommentsGeneral Comments Data accuracy concernsData accuracy concerns

Free Form Text Responses Free Form Text Responses (Cont.)(Cont.)

►Site needs better usage documentationSite needs better usage documentation Requests for features that already existRequests for features that already exist

►““One Stop Shop” site for travel infoOne Stop Shop” site for travel info Current, historical, predictive travel timesCurrent, historical, predictive travel times Weather, incidents, construction, GIS / Weather, incidents, construction, GIS /

mapping, mass transit alternativesmapping, mass transit alternatives►Requests for data for roads without Requests for data for roads without

sensorssensors►Power user request for access to raw data Power user request for access to raw data

to do individual in-depth analysisto do individual in-depth analysis

Planned EnhancementsPlanned Enhancements

► Based on survey results, 3-6 month focus:Based on survey results, 3-6 month focus: Address concerns raised about current site Address concerns raised about current site

operationoperation A number of the popular personalization optionsA number of the popular personalization options At least one of the alternative modes of accessAt least one of the alternative modes of access

► RSS, On-Demand Emails, Mobile Device FormattingRSS, On-Demand Emails, Mobile Device Formatting

Some implementation of “Custom Segments”Some implementation of “Custom Segments” FAQs / DocumentationFAQs / Documentation

► Specific request from UIC / IDOTSpecific request from UIC / IDOT Incorporate smoothed / weighted average into Incorporate smoothed / weighted average into

chartscharts

Looking To The FutureLooking To The Future

► Pursue opportunities with IDOT / other Pursue opportunities with IDOT / other agenciesagencies Development of predictive travel time modelDevelopment of predictive travel time model

► Initial talks with NIUInitial talks with NIU► Class project with Kellogg grad studentsClass project with Kellogg grad students► Initiated contact with UICInitiated contact with UIC

““One Stop Shop” travel info siteOne Stop Shop” travel info site► Imagine Weather Underground, GCM Travel, GCM Travel Imagine Weather Underground, GCM Travel, GCM Travel

Stats, RTA Trip Planner, Google Maps, predictive travel Stats, RTA Trip Planner, Google Maps, predictive travel time model, real-time mass transit performance (e.g. time model, real-time mass transit performance (e.g. Metra Milwaukee District West Line train #2228 is Metra Milwaukee District West Line train #2228 is running 4 minutes behind) rolled into one siterunning 4 minutes behind) rolled into one site

Contact InfoContact InfoBrian J. Saville / RoadStats, LLCBrian J. Saville / RoadStats, LLC

847-909-5560847-909-5560bsaville@ottercreektechnologies.combsaville@ottercreektechnologies.com

http://www.gcmtravelstats.comhttp://www.gcmtravelstats.com

View this presentation, with additional slides, at:View this presentation, with additional slides, at:http://www.gcmtravelstats.com/ATTF1106.ppthttp://www.gcmtravelstats.com/ATTF1106.ppt

Detailed Survey Results Will Be Made Available On Detailed Survey Results Will Be Made Available On RequestRequest