Introduction and top tips for crowdfunding€¦ · Introduction and top tips for crowdfunding Kelly...
Transcript of Introduction and top tips for crowdfunding€¦ · Introduction and top tips for crowdfunding Kelly...
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© Copyright Indiegogo. All rights reserved...
Introduction and top tips for crowdfunding
Kelly Angood UK Tech, Design and Hardware
@kellyangood | [email protected]
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What is crowdfunding?
The collective effort of individuals who network and pool their money, usually via the internet, to support efforts initiated by other people or organisations.
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What crowdfunding isn’t..
Statue of Liberty
Over $250,00 raised in 1885
From 125,000 New Yorkers
It is not begging, it is not a new idea…
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The Problem? GATEKEEPERS
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Mission
To empower people to fund what matters to them.
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Global Open Customer Focused
Why Indiegogo?
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Global Open Customer Focused
Why Indiegogo?
• 200K+ campaigns from 224
countries/territories
• 5 currencies
• 4 languages
• People: Israel, Canada, UK
• Offices: SF, NY, LA
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Global Open Customer Focused
Why Indiegogo?
• 200K+ campaigns from 224
countries/territories
• 5 currencies
• 4 languages
• People: Israel, Canada, UK
• Offices: SF, NY, LA
• Entrepreneurial, creative and cause campaigns
• No application process
• Merit-based: gogofactor
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Global Open Customer Focused
Why Indiegogo?
• 200K+ campaigns from 224
countries/territories
• 5 currencies
• 4 languages
• People: Israel, Canada, UK
• Offices: SF, NY, LA
• Entrepreneurial, creative and cause campaigns
• No application process
• Merit-based: gogofactor
• Customer Happiness 24-hour
response time
• Educational materials
• Flexible & Fixed funding
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Funds Interest Awareness Community
It’s About the Crowd, Not just the Funding
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Aim: Create the world’s largest database of human microbiome.
Funders: 2,579
• Crowdfund the money, crowdsource the samples.
CITIZEN SCIENCE
uBiome
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Aim: Create a batch of Kite Patches to be tested in Uganda.
Funders: 11,254
• 3 years in development
• Buy-one-give-one
model
LAUNCH PRODUCT
Kite
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Aim: Raise funding to complete MS stem cell trial.
Funders: 960
• Currently ongoing
• Released positive
preliminary results 5m ago
CLINICAL STUDY
Tisch MS Centre
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Attainable goal
Compelling pitch
Unique perks
Proactive outreach
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Fund success
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Early momentum
1. Inner circle
2. Referrals 3. Crowd
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Attainable goal
Compelling pitch
Unique perks
Proactive outreach
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Pitch video
• Raise almost 4x more
• Why, how, what
• 3 minutes
• Strong call to action - share your personal story
• Gratitude
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Pitch text
• Visual
• Infographics and statistics • Budget
• Social proof
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Attainable goal
Compelling pitch
Unique perks
Proactive outreach
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Passion, pride,
participation.
• Acknowledgements • Digital and tangible products • Experiences
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Attainable goal
Compelling pitch
Unique perks
Proactive outreach
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Plan ahead
• Host a committee • Email • Influencers
• Press and social media
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© Copyright Indiegogo. All rights reserved. Confidential & proprietary.
Thank-you.Kelly Angood UK Tech, Design and Hardware
@kellyangood | [email protected]