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Online at www.nordicorganicfoodfair.com

The onlyNordic trade event dedicatedto promoting thecertified organic food& drink industry

Sales of organic foodDuring the first half of 2017 the organic market increased by• 7-8% in sweden (ekoweb)• 16% in Denmark (Økologisk landsforening)• 15% in finland (pro luomu)• 14% in norway (landbruksdirektoratet)

total market share for organic in 2016 reached• 9.6% in Denmark (Økologisk landsforening)• 9.3% in sweden (ekoweb)

the governments have set targets for the amount of organicfood that has to be in meals served in the public sector –finland 20% by 2020, 60% in sweden by 2030 and 60% inDenmark by 2020.

the norwegian government has set a target for 15% organicproduction and consumption by 2020.

there are more than 3427 certified organic kitchens andrestaurants in the nordic region at the end of 2017(fødevarestyrelsen, Debio, KRav)

WhY exhibit

The Nordic Organic Food Fairwas a fantastic opportunity forus to meet with quality peoplefrom across Nordic region.The discussions we had wereinvaluable and gave us a greatopportunity to launch our newproduct and brand to themarket. The visitors here arekey decision makers –including CEOs and seniormanagers – the kind of peoplewe want to meet. It’s the bestnatural and organic show inthe Nordic region today.”APARAJIT PARTHASARATHY, CO-FOUNDER ANDDIRECTOR OF F&F BEVERAGES, FRANCE

The Nordic region is known throughout the worldfor its commitment to clean living, natural healthand organic food, making it one of the fastestgrowing and most exciting markets to be part of!

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ExhIbItOr CaSE StuDy NU ORGANICS GMBH

We came with the aim of finding distributorsin every Scandinavian country. We found thatthe Nordic Organic Food Fair broughttogether the big players of Northern Europeand we met a good mix of wholesalers,retailers, distributors and press. The highlightof the show for us was winning Best NewOrganic Product at the Natural and OrganicAwards Scandinavia. The next day at theshow this award gave us a premiumreputation which allowed us to make furtherimportant contacts.

Christian Fenner Co-Founder & Managing Director,nu organics GmbH

Organic food sales in Sweden, Denmark, Norwayand Finland reached €4.4 billion in 2016*

sweden €2554 millionDenmark €1343 millionfinland €273 millionnorway €255 million

*ekoweb, Danmarks statistik, proluomu & landbruksdirektoratet

Why the Nordic Organic Food Fair? Nordic organic market overview

€255m €273m €1343m €2554m

norway finland Denmark sweden

How you present your stand and engage withpotential customers during the show, are allcrucial elements of maximising your investmentand getting the best out of your exhibition.

along with various options on packages, we provide a whole host ofadditional fRee marketing and pR services that will help you create areal buzz and make you stand out. in addition to this look out forsome fantastic sponsorship opportunities available!

Stand package includes: Walls,name board, carpet, lighting,electricity and table & 2 chairs

With a bit of creativity you can easily make your shellscheme look great. Get some stickers, backdrops, a differentcarpet colour or get your walls painted – spend a bit extra andstand out from the rest.

Dressed for Success!

Stand Packages

Stand Option Cost per square metre:

Full stand package €390

Space only package €360

Corner Stands + 10%

(Available to companies taking12sqm or more)

Creative Exhibiting Ideas:Make your stand eye catching and haveyour wooden walls painted from as little as€35 per panel – 1m x 2.5m

You can hire out some great furniture andshelves from our onsite contractors – theyhave a catalogue full of ideas!

Want to add some nature to your stand? –you can also hire out plants and flowers.

You can bring your own banners, stickersand posters to brighten up the walls.

You can change the colour of the carpet orhave different flooring for an additionalcharge, starting from €10 per square metre.

Need local contacts for prints, stickers,etc.? Let us know!

We offer two main stand choices:

Full Stand Package: A hassle-free package including the standbuild, walls, name board, electricity, lighting, table and chairs

Space Only Package: Gives you the opportunity to design andbuild your stand yourself (minimum size is 12sqm)

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Rates and Packages

The Innovation Zone is where exhibitors willbe showcasing their latest products andwhere the voting takes place for The Natural &Organic Awards Scandinavia. These productswill also feature in a separate booklet handedout to visitors at the show and promoted onsocial media.

Voted for by visitors andselected VIP guests – the Natural &Organic awards Scandinavia will take placeafter the first day of the show. The winners willbe celebrated and recognised for greatinnovation and outstanding new productsrecently launched into the market place.

The VIPprogrammeis aimed at keytrade buyers from the Nordicregion as well as selected buyers fromacross Europe. Through collaboration with mediapartners and associations, we provide a dedicatedcampaign to get them to the show and will once againinvest in a Hosted Buyers Programme in 2018.

To celebrate our diverse range ofexhibitors we will host an exclusiveexhibitor get together after the first day ofthe exhibition. Come and enjoy a drink (ortwo) and network with your peers tocelebrate your hard work in thiseverchanging industry.

2018 will welcome more internationalpavilions than ever before. The pavilionsbring together international talent from theworldwide organic food industry. Moreimportantly they bring a wealth of high profileguests who come to see exciting andinnovative products.

ShOW FEaturES

What’s happening in 2018?the Organic theatre will once again host a world class educationprogramme and will bring together high profile industry speakers who willcover a wide range of topics including innovation and productdevelopment, organic in the foodservice sector, market overviews andunderstanding the retail industry in the Nordic region.

The Organic Theatre

Exhibitor Party 2018 International Pavilions

The Innovation Zone

What we can do for you...We have a dedicated marketing team who will help you with the following and much more:

retail buyers Guide – We design and print a brochure with the latest and mostinnovative products at the show. We send this to VIPs and senior retailers. Send us yourproduct details and we will do the rest.

Invitation postcards and visitor brochures – We’ll design, print and post these to youso you can send them out to buyers you want to invite to the show.

VIP Campaign – We run a hosted buyer programme to fly international buyers into the show. You can also nominate high profile buyers/retailers for us to invite to the show as VIPs.

“See us at the show” logos – Designed by us to be used on your website, email signatures and in newsletters

Event banners – Download these from our website with a link taking people straight to the registration page for the show

Personalised email invitations – Send these to your existing customer base

Press releases – If you have a new product or brand you want to shout about then send us your press release. We can put it in our newsletters to our visitor database,use it on the show website and it could even be included in our press releases

What you can do...Make sure people know you will be there – Send out VIP invites, email them, adddetails to your email signature, call up new and existing clients to arrange meetings atthe show.

Go crazy on social media – Tweet about it, post pictures on Instagram, create a buzz on Facebook or integrate it with your blog and your website - #NPS18 #NPScandinavia @NPScandinaviaStand out – A great stand design helps deliver your exhibition objectives. You can dosome very creative things with a stand package.

train your staff – 80% of the success of your stand is down to your staff, so train them. Use approachable people who are fully briefed and can speak confidently about your business.

Don’t – Eat on the stand, sit down, have your back to the aisle, have a messy stand orhave tacky giveaways.

Collect leads – With the mandatory data app you can easily collect all your leads. Themore quality leads you leave with, the higher your chances of winning big business!

Follow-up – If you don’t follow-up your leads, why invest in the exhibition to begin with?You would be amazed how many exhibitors don’t follow-up their leads! Make sure youcontact all of your leads at least six times after the show.

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top tips for exhibiting success

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Excellent industry feedbackThe Nordic Organic FoodFair is the event of theyear for us at Paradise.This was where we foundseveral of our firstsuppliers and we haveparticipated every yearsince. The arrangementis professional and niceand we are really lookingforward to next year. If you are not here, youmiss many opportunitiesto get into the shelves ofthe best stores!” JOHANNES CULLBERG, CEO & FOUNDEROF PARADISE, SWEDENS BIGGEST CHAIN OF ECO-STORES

The Nordic Organic Food Fair is the annual meeting pointfor everyone connected with the organic industry. It’s a greatplatform for extending your business network, meet withnew buyers and stay up to date with your competitors. At Nordic Organic Food Fair you can educate yourself aboutmarket challenges and learn about new developments in theorganic sector. I’m looking forward to the next event!”CHARLOTTE BLADH ANDRÉ, CEO ORGANIC SWEDEN

We like the Nordic Organic Food Fair, at this fair everyvisitor belongs to a very accurate and precise target group.The Natural & Organic Awards Scandinavia provides anexcellent opportunity for new entrants to stand out. Every single product can be promoted.”MARGIT KIMMEL AMOOR OÜ, ESTONIA

KraV develop organic standards and promotethe KraV-label in Sweden. they promote theshow to members and industry contacts, inaddition to supporting the show.

KRAV Sweden says “The fair attracts exhibitors from areasfar away, and makes the show work well for sourcing. Akey point for this show is that it targets the Nordic region,which also makes the show more effective; we knowexactly what market we are selling to. One of our KRAVpavilion exhibitors actually got two large orders within 24hours after the fair closed – which is superb!”

Sales support Marketing collaboration

PR support Customised sales and marketing material

Customised email campaigns Social media support

the Start up Zoneis aimed atenterprising start-ups looking togain entry into theNordic natural &organic industry.We have just 15stands in thisdesignated area,showcasing thelatest products atthe start of theirproduct lifecycle.

this concept has been created after feedbackfrom our visiting buyers, wanting to source reallyinnovative products to stay ahead of theircompetition. We want to help promote andencourage new product ideas with this specialstand package, designed specifically for smalland new business ventures.

a place in the start-up zone costs just €999and includes a 1.5m x 1.5m space with brandedback wall, fascia name board, a podium, ashowguide listing plus an innovation Zoneproduct entry (worth €220).

Criteria for entry: the business should havebeen trading for less than 3 years, the productneeds to have been launched in the last 12months with no current distributor in place.

If you would like to apply for one of theseplaces please contact the sales team.

the Start-up ZoneNEW FOR 2018!

How we can work together

Case StudyWe offer flexible solutions for associations,embassies, trade promotion agencies and otherorganisations to bring their members to thisdedicated trade only event.

the market is a profitable and growing area for natural and organicproducts in both the public and private sector, and we offer companiesaccess to all those key buyers who can make those important buyingdecisions. We can provide advice and suggestions on location andpavilion stand layouts, we also offer sales and marketing support and wecan create dedicated packages to suit your needs.

Pavilions

OptionsSPACE ONLY: we provide you with a suitable stand location and you design and build your ownpavilion along with your members

SHELL SCHEME PACKAGES BOOKED IN ADVANCE: You book and take full control of the pavilionspace including how it is divided up for your members. We build the full pavilion stand for you using thestandard stand package, which includes walls, name boards, electricity, lighting, table and chairs. Youorganise and sell on the individual pavilion stands to your members.

SHELL SCHEME PACKAGES WITH SALES SUPPORT: We work as a partnership to sell stands on yourpavilion, we will rely on you for member details for us to contact your members and create marketing support.

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2017 PavilionsAustrian Pavilion

Biofood Pavilion (Sweden)

Demeter (Italy)

Dutch Pavilion

Estonian Pavilion

German Pavilion

Greek Pavilions

Invest in Skåne Pavilion(Sweden)

KRAV Pavilion (Sweden)

Organic Denmark Pavilion

Organics Cluster Pavilion(France)

South African Pavilion

Spanish Pavilion

Sri Lanka Pavilion

Who’s who at the show...

First Floor, Nile house, Nile Street, brighton bN11hW, uKtel: +44 (0)1273 645110 Fax: +44 (0)843 2909036Email: [email protected]

Organised by

EVENt tEaM: For information about your stand, sponsorship opportunities, and the conference programme.

Melina VikingSales Managertel: +44 (0)1273 645 141Email: [email protected]

OPEratIONS: Operations organise the logistics of the show and all the health and safety forms. They will sendyou your online exhibitor manual from [email protected] 3-4 months prior to the show.

helen trottOperations Managertel: +44 (0)1273 645122Email: [email protected]

MarKEtING: For anything marketing and promotion related - You can order VIP invites,postcards, show logos, website banners, etc.

Sharna WaidPR Managertel: +44 (0)1273 645144Email: [email protected]

Vicky holmanGroup Marketing Managertel: +44 (0)1273 645117Email: [email protected]

amy MuddleMarketing Managertel: +44 (0)1273 645156Email: [email protected]

Fiona allenEvent Directortel: +44 (0)1273 645224Email: [email protected]

Siobhan thompsonSales Executivetel: +44 (0)1273 063 844Email: [email protected]

If you have any further questions about exhibiting at Natural Products Scandinavia or Nordic Organic Food Fair, please contact the relevant team below:

Pr: Let the PR team know of any new products or show higlights.

mailto:[email protected]








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