IntroductionApril 2011

Our Vision

Provide open access to high-quality business education at low-cost on a global scale to historically disadvantaged individuals.

Achieved by on-line learning, augmented by face-to-face tutoring by trained business school alumni, delivered through a network of physical hubs provided by our partners.

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Education is the most powerful weapon which you can use to change

the world.

NELSON MANDELA

Why Business Bridge?

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The Challenge: Delivering high quality business education at low cost and on a global scale

DemandSignificant unmet demand for business education from:

• Individuals• Employers• Society/Government

SupplyUnder-provision of business education reflects continuing challenges:

• Access• Cost • Scalability

1. On-line self-paced learning

2. Delivered via our partners’ network of physical hubs

3. Augmented by face-to-face teaching from business school alumni working pro-bono

Solution

Business Bridge

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Note: 1 This course comprises project management and HR material

Demanding Learning Commitment…

Across Key Content Areas…

Maximises Business Capabilities

Outcome Full set of:– Knowledge– Relevant skills

Confidence to tackle business challenges

Successful participants leave with a recognised certificate

Content High quality and action

orientated

4 Courses:

– Sales

– Marketing & Strategy

– Finance

– Making Things Happen1

Method Blended learning

– On-line– Face-to-face sessions– Group work

In-depth course follow-up

8 week courses

On-line and paper assessment

Our Approach

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The Business Bridge System

• Follow-up sessions• On-line tutor

discussion boards & social media

• Networking events

Economic Exclusion

Economic Inclusion

Attend Physical Hub

Screening Test1

Post-course

Pre-course Orientation

Tutor-led classes

On-line learning

Assessment

6Note: 1 Under development

Who is Business Bridge for?

Early stage entrepreneurs Typically aged 20-35 Completed secondary education

Aspiring Entrepreneurs

Current target segment• Corporates looking to

up-skill entry-level staff

Future target segment

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Our Economic Model

• BB pays Imparta a license fee to buy a course license for each participant

• BB adds a small margin to cover our operating costs and passes the licensing costs onto the CP

• Students pay a nominal course fee at CP discretion

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ImpartaBusiness

Bridge (BB)Channel

Partner (CP)

Student

Government Agencies

Philanthropic Donations

Prof. Michael Hay London Business School

TRUSTEE & PROJECT DIRECTOR

Richard Hytner Deputy ChairmanSaatchi & Saatchi Worldwide

TRUSTEE

David Gardner Former CEOAtari

TRUSTEE

Daniel Bamford The Business Bridge

GLOBAL DEVELOPMENT OFFICER

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Delia NdluvoTax DirectorDeloitte

TRUSTEE

Dr. Mike HerringtonDirector of Innovation & Entrepreneurship Centre, GSB, University of Cape Town

Our Team

Achievements in 2010

Q1 Q4Q2 Q3

Appointed South African

Trustees

Detailed Impact

Assessment

Core Tutor Pools built in South Africa and Ghana

50 Student Ghana Pilot2

India 2011 Pilot

Agreement

60 Student South

African Roll-out 1

Note: 1 With The Business Place, a South African NGO, who were also a key pilot partner; 2 Our pilot partners were Baobab Academy

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Ghana 2010

44% female; 60% aged 18-32

64% of participants running a small business

Employ 4 people on av

V high ratings for course relevance, applicability and value-for money.

100% would recommend to a colleague

Average exam mark of 81%

South Africa 2010

48% female; 70% aged 18-32

92% of participants running a small business

Employ 4 people on av

V high ratings for course relevance, applicability, value-for money.

97% would recommend to a colleague

Average exam mark of 79%

Methodology Phase 1 (Complete):

Benchmark data collection

Phase 2 (March 2011): Begin on-going longitudinal impact tracking

Phase 3 (Q4 2011): Roll-out data collection for18-month, formal PHD research at London Business School

Our Social Impact To Date

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Note: 1Sample size of n=47 from 2010 graduates;2As of March 2011

Our alumni are active across a diverse range of industries; 50% have been in businesses for over a year

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Alumni Profile

Job Creation

28% of our graduates created new jobs (22 in total) in the past 4 months

22 jobs created

13Note: 1Sample size of n=47 from 2010 graduates;

Ntandazo: A Job Creator

Ntandzo took our How to Win Sales course in 2010, having found generating and keeping clients for his home grocery delivery business tough.

His business, based in the Cape Town township of Philippi, runs as a co-operative that sells (and delivers) direct to its customers via sales agents that live locally.

He explains that taking BB’s sales course has caused an uplift in sales over the past 4 months, leading to him hiring an extra 8 sales agents. He is proud that he now employs 20 people, all from the township he was born in.

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Plans in 2011

Q1 Q4Q2 Q3

Scope Academic

Impact Assessment

Study

100 Student Ghana Roll-

Out4

50 Student India Pilot (Pune) 1

Build Finance Course

(subject to funding)

300 Student South

African Roll-out 2

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End of Year Impact

Assessment

Note: 1 With Project Dharma; 2 With 2-3 Channel Partners; 3 With KEIT TBI in Uttar Pradesh 4 With Baobab Academy, our 2010 pilot partner

Rural India Pilot (UP) 3

What the Students Said...

“Business Bridge was an eye opener. We started our business three months ago but now we know how to approach things, how to approach our customers.”2009 Cape Town student

“I really got so much from the course. It is meant for the man on the street and is very hands-on. You can take away everything you learn in any week and use it in your business straight away.”

“This course is helping us run our businesses more efficiently and this feels very empowering. I now sit down and work out what my customers’ needs are and how I can help them.”

2009 Johannesburg student2010 Johannesburg student

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• Develop remaining course • Increase penetration

of South African and Ghanaian markets

• Roll-Out in India

2012-2015

Replicating the Model

Developing The Business Bridge

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Funding

£325,000 raised to date

Funding sourced from:

•The David & Elaine Potter Foundation

•Standard Bank

•The Joel Joffe Foundation

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Your Opportunity

We have assisted over 150 entrepreneurs to date and have shown that we make a real difference to the people we work with. We are now ready to reach thousands more.

With your support we can make it happen.

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Supplementary Material

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Course Preparation: Who does what?

Activity CP BB Key Success Factors

Content: Design, Maintenance, Hosting

Work closely with educationalists to ensure course quality Review courses in light of new academic and practitioner

developments Use Imparta’s web services to host the on-line content in the

short-term; BB to build robust servers in the long-term

Channel Partner Selection

Choose partners on the basis of established set of criteria

Secure Funding

CP: Self fund or fundraise to be able to license the courses from BB; BB to assist in fundraising where appropriate

BB: Tailored approaches to link programme to the objectives of funding organisations

Accreditation & Certification

Conduct site visits to assess quality of course delivery

Note: CP stands for channel partner; BB stands for Business Bridge 21

Activity CP BB Key Success Factors

Marketing to Students Select channel partners with ability to market Business

Bridge courses widely BB to support CP through provision of marketing materials

Student Recruitment Select appropriate channel partners to aggregate suitable

potential students

Testing & Student Selection

BB to make on-line entry test available BB to ensure CPs have secure testing environments

Tutor Recruitment Form strong relationships with tutor aggregators

Tutor Training Ensure every tutor is trained by an experienced Business

Bridge master coach

Note: CP stands for channel partner; BB stands for Business Bridge

Course Recruitment: Who does what?

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Activity CP BB Key Success Factors

Tutor Support Master coaches to provide on-line support to tutors Coaching network to provide additional support/ session tips

On-line Delivery Support

Manage and troubleshoot any IT problems Monitor how students are using their on-line accounts

Course Administration Select channel partners with good management procedures Issue clear reporting guidelines to CPs

Quality Control Perform site visits to assess and track quality of course

delivery

Note: CP stands for channel partner; BB stands for Business Bridge

Course Delivery: Who does what?

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Activity CP BB Key Success Factors

Learning Reinforcement

Organise post-course networking sessions

Web Platform Work with a leading design team to create a compelling

e-learning/ social networking platform

Social Impact evaluation

Track business progress through a series of longitudinal surveys over a 3-5 year period

Develop the web platform to allow students to update their own profiles with their latest business data

Note: CP stands for channel partner; BB stands for Business Bridge

Course Follow-up: Who does what?

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What the Stakeholders Say...

“At the start of the class, several of the delegates raved about the pilot modules they had taken so far. They said that they have found the courses so useful for their businesses”

“At the start of the class, several of the delegates raved about the pilot modules they had taken so far. They said that they have found the courses so useful for their businesses”

Kim ReyTutor, Johannesburg

“The concept is excellent, it is certainly much needed in Africa. In South Africa there is definitely a lack of reasonable business training outside of the normal business schools. I really believe that your programme will go a long way to helping build business literacy.”

“This project could have a major world impact.”

Mike HerringtonDirector, Innovation & Entrepreneurship Centre, Graduate School of BusinessUniversity of Cape Town

Professor Juan ElegidoDean, Vice-Chancellor of  Pan-African University

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