Introduction 120206121048 Phpapp01

7/28/2019 Introduction 120206121048 Phpapp01

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Objective of Project The purpose of study is to have skills for performing

specific tasks in efficient way.

Study always requires technical knowledge of thefield.

Beyond the skill of knowledge, we should also keeptechnical skills in field.

The project will not only helps us to know about scopeof study but also helps us to tackle our field problemsin future.


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Ufone Company started its business in Pakistan on January 29,

2001.

NowCEO of Ufone isABDUL AZIZ

Coverage in Pakistan is more than 10000 locations.

Introduced international roaming facility for prepaid

subscribers in Saudi-Arabia, United Kingdom, United Arab,

Cyprus, Sri Lanka and different countries with lowest rates.

Profits increased to Rs 2.66 billion in last financial year.

Subscribers of Ufone now rapidly increase more then 20 million. The Ufone was the 2nd GSM provider company.


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When the Ufone Company entered in the market of Pakistan in29thJanuary 2001, there were already three companies existingin the market. Which were Paktel, Instaphone and Mobilink.

For standing in the market, it provided low rates and qualityservices

Ufone firstly provide coverage in main cities like Rawalpindi,Islamabad, Karachi and Lahore.

Ufone targeted the middle classby introducing low rates anddifferent packages.

For competing with other companies Ufone also providedconvenient connections ,Internet services, multimediamessaging and worldwide SMS at flat rates.


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"Ufone, it's all about U! We are where you want to beAt

Ufone we aim to provide you with wider coverage, superior

connectivity, clear signals & voice quality.

Wherever you are, Ufone keeps you connected."

To be the best cellular option for u

To be the leading telecommunication service provider inPakistan by offering innovate communication solutions for our

customers while exceeding shareholder value & employee

expectation


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Ufone Company is using a proper and formulized systemto control the activities of departments

Strategies are made under the CEO (ABDUL AZIZ) and

the heads of all the departments.

The fowling are the departments of Ufone Company.

1: Sales and marketing department.

2: Finance department.

3: Customer service department.

4: IT department.

5: Human resource department.


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Ufone, in cash cow stage

Market share value;o Market share value is high as compared to competitors

Relative Market Growth rateo Relative Market growth rate is low

Desired Strategies of Ufoneo Further investment

o Follow customer needs & taste

o Strong customer relationship


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BCG MATRIX Figure

tar Question mark

Cash cow Dog


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Huge market High

opportunity.

No Restrictionsby Govt. andPTA.

Company should continueits new packages with low

rates to compete withcompetitors.


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Similar call rates Almost similar

packages Low switching

cost Similar services

Product differentiation. New offers. Increase brand loyalty by giving

competitive advantages. Innovative services.

No substitute No another

suppliers

Create long term relationwith suppliers.


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Numbers ofsubstitute

Same services

Low switching cost

Differentiation Value addition Bring loyalty

Use competitive advantages as a tool New services

Number of competitors Plenty of opportunity

Price reduction Avail opportunities. Competitive strategies.


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Direct competition with Mobilink, Telenor, Warid and Zong . Indirect competition with Wateen, PTCL Wireless, Worldcall etc..


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Founded in 1994 1st GSM

Slogan Reshaping l ives .

Rs. 22.95 billion revenue in 3rd quarter of last fiscal year.

30 million subscribers

130 countries on international roaming.

postpaid Indigo .

prepaid Jazz. Largest cellular service provider in Pakistan.


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Public limited founded in March 2005 .

Largest direct European investment in Pakistan.

Here to Help slogan Revenues of PKR 19.8 billion in Q3 for fiscal year

2011.

More than 20 million customers approximately.


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Private limited company founded in May

2005 .

We Care slogan

80 days after lunching , more than 1 million

users.

More than 18 million subscribers.

Last yearlow portability rate.


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1st international brand ofChina Mobile, in 2008.

Say it allslogan. Zong have 13.2 million subscribers.

Zong now provide low call and sms service,internet services as compare to others.


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More than 10000 location coverage.

288 live operators in more than 160 countries..

More than 250 franchisees.

Total investment is $400 Million.

Mobile phones easily affordable for the common

man.Exciting and energetic SMS packages


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Ufone did nothing for its voice clarity as it should be.

Insufficient number of franchises.

Network jammed on special occasions like Eid, New year

etc.

To other networks its rates are expensive as compared to

Mobilink and Telenor.

Service at Baluchistan is a normal and in Khyber P.k is

very poor.

Behave rudely with customers.


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Attractive packages for youth.

Ufone should increase number of its franchises inremote areas.

Introduce some international package with lowest rates.

Should increase hourly packages.

Ufone can extend its network in Northern areas and

bring technological shift. Like NADRA Kiosk if Ufone provide Ufone kiosk.

These will be the machines like ATM machines andprovide 24 hour balance recharging facility.


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Competitive threats from direct and indirect competitors.

Have no Exact summery of its users.

Current market and economics situations are not stable.

Working and investment is in danger.

Some adverse Government policies are key threat to Ufone like

heavy imposing of taxes.

Ufone is facing some problems due to the Subsidiary Company

of PTCL. Mobilink and Telenor are providing high remuneration to its

employees as compared to Ufone, due to it these are attracting

many expertise and skilled persons.

Electromagnetic waves which are not good for the humanhealth.


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Segmentation

Economyo

Upper classo Middle class

o Lower class

Age

o Youngsters

o Middle age

o Aged people


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Gender

o Male

o Female

Occupation

o Business class

o Labour classo Farmers


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TargetingI. Ufone is mainly targeting to youngsters via their

current needs and glowing packages

Positioning

I. Affordable call rates

II. Lowest sms packages rate.

III. Economic handsets

IV. Best service quality


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MARKETING STRATEGY

Differentiation

Ufone get competitive advantage in different terms;I. PriceII.Quality

III.Technology


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MARKET PLANING

1. Marketing MixProducts

Ufone is providing Intangible services and tangibleproducts

Prepaid Postpaid Ufone Mobiles


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Price

Ufone is charging lowest call rates on routine and differentOccasions

Eid

Ramadan

14th August

Charismas


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Place

Ufone is focusing the provision of network onbringing shift according to current needs.

All Backward Areas

Northern Areas

Desert Areas


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PromotionUfone employ different marketing policies, activities and

sources for the provision of value added services tocustomers like;

AdvertisingElectronic media

Print media

Billboards

SMS marketing

Internet marketingPublic relations

Sales promotion

Direct marketing

Personal selling


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For any queries or complaints, contact Ufone:

Dial 333 from Ufone or 111-333-100 from any

landline.

Fax us at 111-333-900

Register complaint on our websitehttp://www.ufone.com/cs_voiceOfT

heCustomer.aspx

Write to Ufone at P. O. Box #

3333


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Recommendations

Coverage in Northren areas.

Voice clarity & quality

Increase number of franchises Trained staff in service centers

Improve network service

Differentiate its packages


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Thank

you..

Introduction 120206121048 Phpapp01

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