Introducing the Hearst Women’s Travel Group€¢ More likely than the readers of National...

Introducing the Hearst Women’s Travel GroupThe newly established Hearst Women’s Travel Group (Country Living, Good Housekeeping, Wom-an’s Day) combines three iconic Travel brands into a powerhouse partnership. With more than 53

million adults, the group delivers unparalleled reach via in-magazine, online, social, and experiential

brand extensions.

The Hearst Women’s Travel Group delivers women travelers: Our vacationers spent more than $23

billion on domestic travel last year alone! They continually search for inspiring, enriching, and fun

destinations for themselves and their families. They know, love, and trust our brands, and turn to

our pages for useful travel advice. Advertise with the Hearst Women’s Travel Group, and reach your

target travel audience!

Custom ProgramsWhatever you need to better market your destination, we have the means and ideas.

• Regional Co-Op Opportunities

• Multi-Page Inserts

• Geo-Targeted Digital Packages

• Tablet Inclusion and Enhancements

• Mobile Programs

• Database Access

• National Sweepstakes and Contests

• Event Sponsorship

• Multi-Platform Programs

• AdMeasure Research

• Reader Panel Research

Source: GfK MRI Fall 2011, Adults 18+

2/15/12For more information contact your account manager or the Hearst Women’s Travel Group: 212.649.2454

For more information contact your account manager or the Hearst Women’s Travel Group: 212.649.24546/25/12

18.5 million+

women readers

took a domestic trip

Source: In-Magazine: GfK MRI Fall 2011, ABC Dec 2011; Online: comScore, Three month average (Mar 2012-May 2012);

Social Media: Combined Facebook and Twitter June 2012; Reader Research: GfK MRI Fall 2011, Women 18+

Reach a Mass Audience of Savvy Women Travelers

IN-MAGAZINE

Combined Rate Base 9,150,000

Combined Audience (Adults, Gross) 53,118,000

Combined Audience (Women, Gross) 47,015,000

Combined Audience (Women, Net) 33,055,000

ONLINE

Combined Unique Visitors 3,769,000

Combined Page Views 38,000,000

SOCIAL MEDIA

Facebook 387,000

Twitter 65,400

Women readers spent 98 million + nights in hotels and motels

Women readers took 47 million + domestic round trips

12.2 million women readers took a domestic trip by car


Target a Mass Audience of Active Travelers

Who is the HWTG traveler?She is 1 out of every 3 women travelers. • That’s 18.5 million unique women.

Combined they took over 47.2 million domestic round trips in the past year. • They spent $23 billion on their travels.

How does she travel?She is very likely (Index 195) to travel with 4+ family members. • HWTG delivers more family travelers than Family Circle and Family Fun combined.

She is very likely (Index 182) to be away 5+ nights. • More likely than the readers of National Geographic Traveler or Conde Nast Traveler.

She is very likely (Index 182) to travel 500+ miles from home (round trip). • Many (more than 20%) travel as far as 1,000+ miles.

She is very likely (Index 184) to take a road trip. • HWTG delivers more road trippers than O, The Oprah Magazine and Martha Stewart Living

combined.

What does she like to do on vacation?Go to the beach (Index 186) • HWTG delivers more beach goers than Martha Stewart Living, Southern Living, Coastal Living

and Midwest Living combined.

Go shopping (Index 193) • HWTG delivers more shoppers than Family Circle and Ladies’ Home Journal combined.

Go backpacking/hiking/fishing (Index 186) • HWTG delivers more outdoor enthusiasts than Redbook, More, and Family Fun combined.

Visit a National Park (Index 190) • HWTG delivers more park goers than National Geographic Traveler, Conde Nast Traveler, and

Sunset combined.

Source: GfK MRI Fall 2011

For more information contact your account manager or the Hearst Women’s Travel Group: 212.649.24543/28/12

Source: ABC Dec 2011

WEST & WEST CANADACountry Living 276,257

Good Housekeeping 752,696

Woman’s Day 671,158

COMBINED 1,700,111

CENTRALCountry Living 286,778



COMBINED 1,612,043

MIDWESTCountry Living 307,666



COMBINED 1,815,430

TOTAL COMBINED CIRCULATION: 9,970,503

SOUTHEAST CENTRALCountry Living 158,268



COMBINED 871,261

NORTHEAST Country Living 336,981



COMBINED 2,206,825

SOUTH ATLANTICCountry Living 239,354



COMBINED 1,602,907

2012 Regional Circulation

EAST CANADA133,037

INTERNATIONAL, PERSONNEL OVERSEAS, POSSESSIONS, & OTHER28,889

For more information contact your account manager or the Hearst Women’s Travel Group: 212.649.2454

3 MAGAZINE BUY

P4C $34,000 $32,240 $36,310 $17,425 $50,755 $32,060

1/2 P4C $17,850 $16,925 $19,060 $9,150 $26,645 $16,830

1/3rd $12,465 $11,820 $13,315 $6,390 $18,610 $11,755

1/6th $6,515 $6,180 $6,960 $3,340 $9,730 $6,145

COUNTRY LIVING

P4C $6,905 $7,170 $7,690 $3,955 $9,690 $5,985

1/2 P4C $3,625 $3,765 $4,040 $2,075 $5,085 $3,140

1/3rd $2,530 $2,630 $2,820 $1,450 $3,550 $2,195

1/6th $1,325 $1,375 $1,475 $760 $1,855 $1,145

GOOD HOUSEKEEPING

P4C $18,815 $17,420 $19,935 $9,125 $27,210 $17,740

1/2 P4C $9,880 $9,145 $10,465 $4,790 $14,285 $9,310

1/3rd $6,900 $6,390 $7,310 $3,345 $9,975 $6,505

1/6th $3,605 $3,340 $3,820 $1,750 $5,215 $3,400

WOMAN’S DAY

P4C $16,780 $15,710 $17,760 $8,710 $26,550 $16,350

1/2 P4C $8,810 $8,250 $9,325 $4,575 $13,940 $8,585

1/3rd $6,150 $5,760 $6,510 $3,195 $9,735 $5,995

1/6th $3,215 $3,010 $3,405 $1,670 $5,090 $3,135

3/30/12

2012 Regional Gross Rates

WEST &WEST CANADA

MIDWEST SOUTHEASTCENTRAL

NORTHEAST SOUTHATLANTIC

CENTRAL

The following issues feature travel sections: • October 2012

• November 2012

• March 2013

• April 2013

• May 2013

Regional fractional ads are only permitted in travel sections, the following rates apply:

ISSUE CLOSING ON-SALE DATES

2012

July 04/09/12 06/26/12 06/12/12 06/12/12

August 05/08/12 N/A** 07/10/12 07/10/12

September 06/07/12 08/07/12 08/14/12 08/14/12

October 07/09/12 09/11/12 09/11/12 09/11/12

November 08/08/12 10/16/12 10/16/12 10/16/12

December 09/10/12 11/20/12 11/13/12 11/13/12

2013*

January 10/10/12 N/A** 12/13/12 12/20/12

February 11/05/12 01/03/13 01/10/13 01/10/13

March 12/03/12 02/14/13 02/14/13 02/07/13

April 01/09/13 03/13/13 03/13/13 03/06/13

May 02/08/13 04/17/13 04/10/13 04/10/13

June 03/08/13 05/22/13 05/15/13 05/08/13

* 2013 Closing and On-Sale dates are preliminary.

** Country Living runs double issues of December/January and July/August.


2012/2013* Closing and On-Sale Dates

Themed Travel SectionHWTG is pleased to present the following themed travel sections, which will run in each of the

three magazines. Each section will feature advertorial content within the pages, giving it an

editorial-like feel. In these travel sections, any fractional ad can run in any region.

Fall Getaways – October 20122012 Close: July 9, 2012Capturing all that fall has to offer, this section will celebrate the changing of the leaves, apple

picking, festivals, and so much more.

In Good Taste – November 20122012 Close: August 8, 2012This section has something for everyone who loves food, from the culinary enthusiast to the

family looking for the nation’s best burger.

Family Travel – March 20132012 Close: December 3, 2012In Family Travel, readers will find great ideas for family-friendly vacations, guaranteeing a good

time for all.

Weekend Escapes – April 20132012 Close: January 9, 2013Targeting readers who are looking to get away, this section will provide suggestions for no-

hassle trips that will allow them to escape the day-to-day and relax.

Summer Fun – May 20132012 Close: February 8, 2013Time for some fun in the sun! This section will excite readers as they start planning their sum-

mer vacations, providing lots of great ideas for enjoying the warm weather.


Reader Service Program: Great Getaways GuideCountry Living, Good Housekeeping, and Woman’s Day have come

together to create Great Getaways Guide, a reader service program

that will run across all three brands. Designed to engage our over 53 million

readers, participation in Great Getaways Guide will build awareness and

generate qualified leads for advertisers.

READER SERVICE PROGRAM DETAILS*

In-Magazine:The Great Getaways Guide national reader service page will run in all

three magazines.

Schedule:

2012: October, November

2013: March, April, May

BRC: A BRC will run adjacent to the Great Getaways Guide page in all three magazines within the October and

November 2012 issues.

Online: All three in-magazine reader service pages will drive traffic to GreatGetawaysGuide.com,** where readers

can learn more about the travel advertisers, request information, and enter sweepstakes.

ADDED VALUE OPPORTUNITIES

The Great Getaways Guide reader service program provides a variety of opportunities for participating travel

advertisers, they will receive listings within the magazine in which they are running. Paging commitments apply.

Standard Listing: Advertiser name is included in-magazine and online, allowing readers to request more

information.

Featured Destination: Additional in-magazine and online exposure above our other advertisers, increasing

awareness and driving more leads.

Sweepstakes Sponsorship: An advertiser’s sweepstakes is promoted with a large promotional call out in-magazine

and online, garnering significant leads for the advertising sponsor.

BRC: Advertisers in the October or November 2012 issues will be included in the BRC.

Co-Op Partnerships: Advertiser’s participating co-op partners will receive one Standard Listing. Also, if running in

the October or November 2012 issues, co-op partners will also be included in the BRC.

*Program details are in development and are subject to change.

** GreatGetawaysGuide.com will launch in Fall 2012

Source: GfK MRI Fall 2011 Adults 18+


advertisement

30. North Carolina’s Crystal Coast31. The Outer Banks of N.C

NORTH DAKOTA32. Request information for all

North Dakota destinations33. Jamestown34. �North Dakota

OHIO35. Ohio

SOUTH CAROLINA36. South Carolina

TENNESSE37. Request information for all

Tennesse destinations38. Chattanooga Area CVB39. Chickasaw Chalet40. Elvis Presley’s Graceland41. Fireside Chalets42. Knoxville43. Nashville Music City44. Sevierville45. Tennessee Dept. of Tourism

Development46. Tennessee Overhill Heritage

Association47. Tennessee’s Backroads Heritage

TEXAS48. Texas Bound/Texas Tourism

TRAVEL EXPERIENCES49. Go RVing

KENTUCKY4. �Request information for all

Kentucky destinations5. Ashland6. Bardstown7. Bowling Green8. Caves Lakes and Corvettes9. Elizabethtown10. Georgetown/Scott County11. Harrodsburg/Mercer County

Hopkinsville12. Kentucky Department of Travel13. Kentucky Visitor’s Guide14. Kentucky’s Derby Region15. Kentucky’s US 23 Country

Music Highway16. Kentucky’s Western Waterlands17. Mt.Sterling-Montgomery County

Tourist Commission18. Northern Kentucky River Region19. Paintsville Recreation & Tourist

Commission20. Pikeville21. Prestonsburg22. Radcliff/Fort Knox23. Shepherdsville-Bullitt Co.24. South Eastern Kentucky Highlands25. Winchester

NORTH CAROLINA26. Request information for all

North Carolina destinations27. Charlotte28. Currituck Outer Banks29. North Carolina

FEATURED DESTINATIONS

3. Texas Bound/Texas Tourism Visit Texas for family-friendly amusements to keep the kids— and you—highly entertained!

Enter for your chance to win a vacation package fromNorth Dakota today.Win a four (4) night stay in central North Dakota with dining and entertainment. Experience the scenic beauty of fall and the unique Autumn JunkFest. No purchase necessary to enter or win. The North Dakota Sweepstakes. Sponsored by Hearst Communications, Inc. Beginning March 7, 2011 at 12:01 AM (ET) through May 23, 2011 at 11:59 PM (ET). Must be a legal resident of the 50 United States, District of Columbia, Puerto Rico, or Canada who has reached the age of majority in his or her state, territory, or province of residence at time of entry. Void in the Province of Quebec and where prohibited by law. Sweepstakes subject to complete official rules available at www.cltravellink.com.

2. The Ohio Tourism Division Extend your stay in Ohio with the perfect balance of fun, recreation, affordability, and more.

1. Go RVing Discover RVing—a wonderfully fun, surprisingly affordable way to travel. Visit us online.

Visit greatgetawaysguide.com to easily request travel information, get trip ideas, and more! When requesting information from an individual destination, you may also receive information from the department of tourism for the state.

greatgetawaysguidegreatgetawaysguide.com

To start planning your next vacation, request FREE INFORMATION from the travel destinations below in one of these ways:COMPLETE accompanying Business Reply Card l CALL 1-877-232-8236 l VISIT greatgetawaysguide.com

FAX to 1-800-571-7730 (circle destinations of interest; include cover sheet with name and mailing address)

For illustrative purposes only

For more information contact your account manager or the Hearst Women’s Travel Group: 212.649.2454

Access a Mass Audience of Online Enthusiasts

The Hearst Women Travel Group reaches nearly 3.8 million unique visitors monthly, delivering a

mass online audience of women who are actively engaged with the websites. CountryLiving.com,

GoodHousekeeping.com, and WomansDay.com all deliver content from trusted authorities, and

each covers travel in an editorial voice that is unique to its individual brand and audience. A digital

campaign with Hearst Women’s Travel Group represents an opportunity to align with these valued

online environments.

OnlineCombined Unique Visitors 3,769,000

Combined Page Views 38,000,000

Social MediaFacebook 387,000

Twitter 65,400

Online OpportunitiesThe Hearst Women’s Travel Group offers a wide array of digital packages.

• Geo-Targeted Digital Buys

• Travel Content Targeting

• Social Media

• Custom Advertorial Content

• National Sweepstakes and Contests

• Videos

Source: Online: comScore, Three month average (Mar 2012-May 2012); Social Media: Combined Facebook and Twitter June 2012

6/26/12

SIZE

One-sixth vertical 2 ¼” x 4 ¾” 2 1/8” x 4 ¼” 2 1/8” x 4 ¾”

One-third vertical 2 3/8” x 10 3/8” 2 1/8” x 8 5/8” 2 1/8” x 10”

One-third square 5 1/8” x 4 3/4” 4 3/8” x 4 ¼” 4 ½” x 4 ½”

One-half horizontal 8 ½” x 4 ¾” 6 5/8” x 4 ¼” 7 1/8” x 4 5/8”

Full-page bleed 9 ¼” x 11 1/8” 8 ½” x 11 1/8” 8 1/8” x 10 ¾”

Full-page non-bleed 8 ½” x 10 3/8” 7 ¾” x 10 3/8” 7 1/8” x 10

Full-page trim 9” x 10 7/8” 8 ¼” x 10 7/8” 7 7/8” x 10 ½”

For printing specification, please visit http://ads.hearst.comUpload all materials to: http://ads.hearst.comAcceptable file format: PDF/x-1a, 1 SWP proof


For production questions, please reach out to the following contacts:

COUNTRY LIVING

Frank Linzan

[email protected]

212.649.3206

GOOD HOUSEKEEPING

Deidra Robinson

[email protected]

212.649.3630

WOMAN’S DAY

Katharine Benson

[email protected]

212.649.3716

2012 Production Specs

Introducing the Hearst Women’s Travel Group€¢ More likely than the readers of National...

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Transcript of Introducing the Hearst Women’s Travel Group€¢ More likely than the readers of National...