Introducing The Amazon Echo
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Transcript of Introducing The Amazon Echo
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Introducing The Amazon
Echo
Baylee Diedrich, Waverly Wituski, Ashley Ritter, Micah Flores
A new way to stay connected
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What is the Amazon Echo?
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Objectives
15,000 Facebook
Likes
Market Share
15%
CTR
10%
2. Exposure 3.Engagement
1. Excitement
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Primary Market
Age: 25 – 54 (125 Million) Income: $75,000+ Education: Some College Psychographics
Enjoys shopping online, Values time with family, Loves Music
Buying Behaviors Purchases new phone every
year, Purchases smart home products
Purchase Drivers Latest and Greatest
Families
Target Audience
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Secondary Market Age: 25 – 54 (125 Million) Income: $75,000+ Education: Some College Psychographics
Lives life on a schedule, Always on the go
Buying Behaviors Purchases productivity apps Constantly orders supplies
Purchase Drivers Wants hands free
experience, Lack of personal assistant
Business Professionals
Target Audience
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Digital Strategy
Owned
Paid
Earned
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Paid Media
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Amazon
Wireless
Wireless Speakers
Echo
Bluetooth
Amazon Echo
Bluetooth Speakers
Speaker
Hands Free
Voice Control
2,000,0001,220,000
905,000550,000
450,000368,000
301,000135,000
18,1008,100
Average Monthly Searches
Keywords
185,000,000
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A convenient way to make it easier to get through the day
307 Million Active Users
1.6 Billion Active Users
Display Advertising
A New Way to stay connected
80 Million Active Users
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Owned MediaDriv
e Engagement
Create AuthorityProvide
RelevancyEnabling Accessibility
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Relevant Inbound Links21.5%
4.8%Facebook
2.6%Yahoo!
2.6%YouTub
e
Create Authorit
y
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Track AdWords Campaign Track conversion of traffic from display ads Track and Monitor Key Points of Interest
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Objective Accomplished
IncreaseCTR 10%
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Earned Media
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Social Media
Communicate with Customers
Announce New Features
Promotions & Games
#StayConnected
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Objective Accomplished
10% Follower Increase
1,500 Facebook Likes
EngagementContentQuality
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YouTube
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Interactive Display Boards
Ask Alexa Anything
Yelp
Pandora
Traffic Updates
Just Ask
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Objective Accomplished
EngagementJust Ask Exposure
Excitement
15% Market Share
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$400,000
$200,000
$300,000
$100,000
Paid SearchPaid SocialSEOInteractive Displays
Budget
Includes Salary &10% Agency Fees
AdWords $2.35 CPC @ 75,00
ImpressionsDisplay Advertising
$3.10@ 55,00 Impressions
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October toDecember
January toMarch
April toJune
July toAugust
Schedule
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Our Team
Director
Account Manager
SEO Manager
Coordinator 01
Coordinator 02
SEM Manager
Coordinator
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Recap
15%Market Share