introducing .telJustin Hayward

telnic

a completely new publishing platform

an exciting new opportunity and

ecosystem

an innovation in internetreal estate

traditionally, TLDs have been about mapping domains to

IP addresses

DNS

www.IBM.com

IP Address129.42.18.103

IP Address129.42.18.103

web content

.mobi is also about mapping domains to

IP addresses

DNS

www.BMW.mobi

IP Address213.148.151.3

IP Address 213.148.151.3

Small screencontent

with .tel, TLDs now have a different

purpose

DNS

Hertz.tel

tel: +442078280000email: info@hertz.comwww.hertz.com

click to calltel: +442078280000

what is .tel?

store, update and publish all yourcontact information, web links andkeywords directly on the internetunder your unique .tel domain.

what is .tel?

Simple, fast and accessible by any device, .tel provides a new internet standard for you to take full control over how and where people reach you.

.tel delivers

- integration of all communications types- full ownership of your data- ‘live’ contact information - protection of private data- high speed global access- simple structured navigation- multi-lingual keywords for SEO

.tel example domains

henri.tel

hotels.tel

celebrity.tel

my-idol.tel

americanidol.tel

.tel is a solution for...

• fragmented communications• fragmented identities• fragmented brand initiatives• fragmented directory services• mobile information search• device-specific media distribution• cross-platform competition formats• customer acquisition and retention

.tel ecosystem

• providing new clients• seeding developer community• open source applications• from static to live contacts on devices

and finally...

• Sunrise in Q4 2008

• first come, first served – no auctions

• dispute resolution process in place

• further announcements at ICANN Paris

• new telnic website launched next week

we welcome yourcreativity

thank you