Introducing SpaSTAR

spa.str.com

What is SpaSTAR?• Competitive benchmarking solution the spa industry has been waiting for

• Comprehensive analysis segmented by treatments, salon services and retail

• Ability to define multiple competitive sets for a dynamic marketplace

• Access your data and reports anytime and anywhere at spa.str.com

• Unique usernames by property keeps your data secure

SpaSTAR allows for multiple users for each property with defined access levels.

Log in with your unique username and password.

If you need access or assistance email support@str.com.

User HomepageSelect “Data Submission” to enter new data or edit historical entries.

Monthly Data Submission

You may also add previously missed/unavailable historical data.

Enter the current month’s data here.

Edit Historical Data

“Active” data is used in all report generation. “Pending” will be stored until the 15th of the month, at which time it will replace all “active” data and used in report generation.

Edit your previous submission(s).

Competitive Sets

Add and remove properties from your set.

Search for competitors by country, spa type and segment.

Reporting

Monthly reports will be automatically generated on the 15th of every month.

View or download available SpaSTAR Reports for your property.

Manage Your Account Information

User InformationAdjust login information as needed and keep points of contact current.

Property InformationKeep your property census information current as well.

What do you get?Key metrics include:

• Treatment Room Utilization Rate

• Average Treatment Rate

• Revenue Per Available Treatment Hour

• Salon Station Room Utilization Rate

• Average Salon Station Rate

• Revenue Per Available Salon Station Hour

SpaSTAR Report

SpaSTAR Report - Overview

SpaSTAR Report - Treatments

SpaSTAR Report - Salon

SpaSTAR Report – Retail Revenue

Costs∙ Free to participate

∙ Free to compare to U.S.

∙ Competitive Set Analysis∙ Hotel/Day Spa: $600/Year – 12 Reports

Questions / Comments

Client Services Team

phone: (615) 824-8664 x3509fax:   (615) 824-3848email: support@str.com spa.str.com