Introducing Service Learning and Storytelling Concepts to OM Course Projects
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Transcript of Introducing Service Learning and Storytelling Concepts to OM Course Projects
Introducing Service Learning and Storytelling Concepts to OM Course Projects
David Xin Ding, Ph.D., PMPUniversity of Houston
Agenda
• Motivation• Project – Introduction– Examples
• Practice• Tips and summary
What Areas Would You like to Improve in Class?
Area 1?
Area 3?Area 2?
Class
Motivation
• Help connect course subjects to business practices
• Help connect students with others (e.g., in the class, across different classes)
• Help build the platform for future/repetitive learning
Business Practice
Continuous Learning
Cooperative Learning
Service Learning
Story TellingPr
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To bridge concepts with business practice
To facilitate learning among teams and across classes
To support continuous learning
Service Learning
• Service Learning (4Rs)*1. Reality – exposure to business practice
• In-depth contact, over time, allowing complex problems to emerge
2. Reflection – own learning experience• Significant reflection; exploring multiple impacts & issues
3. Reciprocity – information exchange• Sustained contact; sharing knowledge & expertise
4. Responsibility – commitment• Significant investments of time and energy• Facilitates lasting focus on broader goals
*Adapted from Godfrey & Berry, “Creating Breadth in Business Education Through Service-Learning,” Academy of Management Learning & Education, 2005, 4:3, 309-323.
Story Telling
• Business practice ≠ what is taught in classrooms≈ art rather than science& is captured by stories told by community members
• “As stories evolve, richer understanding of the phenomenon is developed, and new integrated approaches to solving problems are created” (Crossan, et al., 1999).
Cite from Crossan, M. M., Lane, H. W., & White, R. E. “An organizational learning framework: From intuition to institution,” 1999, Academy of Management Review, 24:3, 522-537.
Project Summary
• Service Learning– Identify local profit/nonprofit organizations– Interview employees/owners– Analyze their operational process – Concentrate on certain operations related concepts
• Storytelling– Create a story to illustrate the concept– Identify the connection between the concept & business operations– Show the connection through acting– Produce the episodes
Project Implementation
6
Continue research & update project scope
Analyze the client’s operational processes via interviews/field trips
Translate scripts to storyboards
Report #2
Checkout equip Deliver scripts
and storyboards for critique
7
8 2nd tutorial on production
Wk 1. Content 2. Service Learning 3. Story Telling 4. Team work 5. Technology 6.Collaboration
1 Brainstorm ideasPropose a client
Develop scripts
Role assignment
Cross-match teams from different classes
2Research on potential topics & concepts
Report #1
3
Establish initial contact & secure permission
4
5 Narrow down a specific concept
1st tutorial on pre-production
9
Incorporate the research in final project report
Incorporate the client’s feedbacks to refine project scope
Act out the story Report #3
10
11 3rd tutorial on post-production
12Stream the video Final Report
Deliver episodes for event planning13
14 Equip return
1516 Red Carpet Event
Project Templates
• Project identification• Company identification• Project release form• Storyboard• Work log • Project report templates
List of Project Equipment
• High definition HD-based camcorder • Directional microphone• Three way tripod • Voice recorder • Video editing software • Video hosting website
Project Examples
Inventory
Process
Service Operations
Scheduling
Forecasting
Quality
Logistics
Project Mgt.
Queuing
Facility
Operations Consulting
Core Competency
0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00%
Types of Project
General Operations
Specific Topics
DocumentaryRole Play
Comparison of Different Types of Project
Types of project Advantages Disadvantages Watch out for the following:
Documentary Clear structure Lack of motivation/depth
Make best use of resources
Role plays High motivation Lack of access to resources
Role assignments, project leader has good mgt. skills
Specific topics Focused concepts Miss other important topics
A thorough understanding of intended topics
General operations
Overall view of operations; easy to lay out
Lack of depth Include important aspects of operational practices
Project Assessments
Assessment – Course Evaluations
2007-20082009-2010
2011-2012
3.00
3.20
3.40
3.60
3.80
4.00
4.20
4.40
4.60
4.80 Overall quality Instructional effectivess Met my learning expection Contribution to professional growthTechnology delivery
Project Extension/Transferability
Extended Cooperative Learning
Production & Service Operations
Class
Team Leadership Class
Quality Improvement
Class
Communication Class
Digital Media Class
2. Process Feedback4. Screen Critics
3. Videos 1. Work logs
5. Event Ideas
6. Campaign Proposals 7. Campaign Materials
Practice Time!
• Project identification• Company identification• Project release form• Storyboard• Work log • Project report templates
Practice Time
• Format:– 3-5 minutes episodes– Demonstrating certain OM topics or showcasing
operations practices within a local organization
Practice Time
• Steps– Choose topic(s)– Develop scripts– Select potential clients/companies– Translate scripts into storyboards– Setup scenes at selected clients– Rehearsal – Shoot/edit/stream episodes
Questions?
David Xin Ding, Ph.D., PMPInformation and Logistics Technology Department
University of Houston, Houston TX 77204Phone: (713)743-4095
Email: [email protected]