Introducing Roofpoint™ For Environmentally Innovative Roofing Systems

Introducing

Roofpoint™For Environmentally Innovative Roofing

Systems

Presentation to Industry StakeholdersFebruary 24, 2010New Orleans, LA

Today’s Agenda• Introducing Roofpoint™

– What it is, why it was developed– How it was started, where it is going

• Roofpoint™ Overview– Mission & objectives– Organization: Sections, credits, weighting

• Building Consensus for Roofpoint™– Participants, process, timetable– The next steps

What is Roofpoint™?• A guideline for the selection of roofing systems that

maximize energy efficiency and minimize environmental impact

• A checklist to evaluate the many ways roofing systems provide economic and environmental benefits

• An assessment system to compare alternative sustainable roofing strategies

• A recognition program to reward environmental innovation in roofing

Why is Roofpoint™ Needed?• Increase Visibility of Roofing. “Low-slope roofing systems contribute in many

ways to achieving building sustainability, including reducing energy consumption, producing renewable energy, managing water and material resources, and extending building service life. Many popular green building rating systems tend to narrowly focus on one or two roof system options, such as cool roofing or vegetated roofing, instead of the broader array of roofing systems available to enhance the sustainability of the built environment.”

• Emphasize Importance of Re-Roofing. “Green building rating systems, with their predominant focus on new construction or major building renovation, tend to neglect the billions of square feet of re-roofing systems installed on existing buildings every year.”

• Increase Emphasis on Durability. “Green building rating systems may place too little emphasis on the durability and long-term performance required for a roofing system to be considered truly sustainable; and this lack of emphasis on roofing durability may significantly reduce the long-term sustainability of the underlying building.”

• A credible roofing guideline and assessment system will build value for the entire roofing industry:

– Roofing will become a value-added product

– Roofing will become a value-added profession

– The roofing industry will gain influence in building policy, design and purchase decisions

Roofpoint: What’s in it for our Industry?™

How Roofpoint™ Started• Initiated by CEIR Board of Directors

– Major roofing contracting, manufacturing and private capital organizations

• Developed by CEIR Research Committee– Representatives from a cross-section of the largest

roofing contractors and manufacturers in North America

– Recognized roofing professionals deeply involved in research & standards development

Roofpoint™ Mission“The mission of Roofpoint™ is to provide a means of roof system selection across membrane types and system designs so that the roofing industry as a whole is recognized for the diversity of environmentally responsive options it offers to meet the needs of concerned building owners. Roofpoint™ is intended to serve as a cornerstone for the design and selection of environmentally innovative roofing systems.”

Roofpoint™ Objectives• It must be easy to understand and use• It must reflect the best of current green

thinking• It must be designed for tangible value for

building designers and owners• It must be designed to evolve into a

recognized consensus standard

Roofpoint™ Initial Focus:Low-Slope Roofing

1 Billion Sq. Ft.

3 Billion Sq. Ft.

New Roofing

Re-Roofing North American Low-Slope Roofing Market

(Billions of Square Feet, 2006)

First Document:

Roofpoint™ LSGuideline for Environmentally Innovative Low-Slope Roofing

3 Billion Sq. Ft.

Roofpoint™ LS Organization

Broad energy / environmental categories (SECTIONS)

Critical functional strategies (CREDITS)

Specific strategic goals (INTENTS)

Measurable criteria (REQUIREMENTS)

Weighted values (POINTS)

• Energy Management• Materials Management• Water Management• Durability / Life Cycle Management• Innovation

Roofpoint™ LS Sections

Roofpoint™ LS Credits & Points

Energy ManagementCredit:

E1E2E3

E4E5E6

Title:

High R Roof SystemsBest Thermal PracticesCool Roof Systems

Roof Air/Moisture BarrierRooftop Energy SystemsRooftop Daylighting

Strategy:

Increase roof R ValueReduce thermal “shorts”Install cool roof surface

Install air/moist. barrierInstall solar/wind energyInstall daylighting

Points:

2048

410

4--------

50

Primary Intent:

Reduce energy & GHGReduce energy & GHGReduce energy, GHG &

Urban Heat Islands

Reduce energyProduce clean energyProduce clean energy


Materials ManagementCredit:

M1M2M3M4

Title:

Recycled ContentMaterial ReuseWaste ManagementLow-VOC Materials

Strategy:

Increase recycled %Increase matl. reuseReduce waste/scrapReduce VOC content

Points:

4543

--------16

Primary Intent:

Reduce solid wasteReduce solid wasteReduce solid wasteReduce ozone


Water ManagementCredit:

W1

W2

Title:

Roof Storm Water Retention

Roof-Related Water Use Reduction

Strategy:

Install vegetated or water-retaining roof

Capture roof water for landscaping

Points:

5

2

--------7

Primary Intent:

Reduce storm water runoffand related water pollution

Reduce non-potable water requirements


Durability / Life Cycle Management

Credit:

D1D2D3D4D5D6L1L2

Title:

Durable Roof InsulationRoof Drainage DesignRoof Traffic DesignWind ResistanceRoof Moisture Mgmt.Durability EnhancementsRoof Maint. ProgramProject Quality Mgmt.

Strategy:

Durable insul. systemPositive roof drainageWalkway systemIncreased uplift ratingMoisture managementInstall system upgradesOngoing maint. programFormal project QA

Points:

21222344

--------20

Primary Intent:

Reduce insul. damageReduce water entryReduce surface damageReduce storm damageReduce moisture damageIncrease system durabilityIncrease service lifeIncrease service life


Innovation in RoofingCredit:

IR1

IR2

IR3

Title:

Innovation in Design

Exemplary Performance

Roofpoint™ Professional

Strategy:

Extra credits for first-time innovation

Extra credits for exceeding state-of-art

Use Roofpoint™ professional

Points:

3

3

1--------

7

Primary Intent:

Recognize design & product innovation

Raise industry standards

Facilitate / confirm project design

“The Guideline weighting approach relies primarily on weighting principles established by the National Institute of Standards and Technology (NIST) in its Building for Environmental and Economic Sustainability (BEES) model for building sustainability and related research. Because the BEES model serves as a starting point for the Guideline weighting methodology, the Guideline places the greatest weighting on energy-related credits, especially credits involving the long-term operational aspects of buildings and roofing systems. Credits involving material management, especially the reduction of material waste throughout the life cycle chain, follow as a second priority. Because the BEES system involves an extensive analysis of the life cycle and economic aspects of building material performance, the Guideline also establishes durability / life cycle management as a secondary priority. Following the emphasis on energy, materials and life cycle management, the Guideline establishes water management and environmental innovation at a third level of priority.”


Weighting Approach


Section Weights

Section:

Energy ManagementMaterials ManagementWater ManagementDurability / Life Cycle

ManagementInnovation in Roofing

Available Points:

50167

207

--------100

Percent Weight:

50%16%7%

20%7%

--------100%


Award CategoriesPoints:

45 to 4950 to 5455 to 5960+55+60+65+

Category:

BasicSilver GoldPlatinumSilver PlusGold PlusPlatinum Plus

Eligible Roof System:

Any Non-Energy1, Non-Water2

Any Non-Energy, Non-WaterAny Non-Energy, Non-WaterAny Non-Energy, Non-WaterAny Silver plus Energy or WaterAny Gold plus Energy or WaterAny Platinum plus Energy or Water

1. “Energy” refers to a rooftop energy system (solar PV, solar thermal, wind)2. “Water” refers to a vegetated or non-vegetated storm water retention system

Where Roofpoint™ is GoingIn 2010:

• Expand public review process to key roofing industry stakeholders

• Introduce the Roofpoint™ concept to the design and building owner communities. Recruit interested participants for demonstration projects

• Develop additional materials and resources to support a formal program rollout in 2011

In 2011:• Establish an ongoing public review process with a goal of

achieving a consensus standard• Publicize results of 2010 demonstration projects and

establish a formal certification program for Roofpoint™ Roofs

• Develop a formal training / certificate program for Roofpoint™ Roofing Professionals to assist in the roof certification process

Where Roofpoint™ is Going

• 50 Million Sq. Ft. of Roofpoint™ Roofs (25,000 Roofs)

• Hundreds of Roofpoint™ Roofing Professionals

• Millions in Added Industry Revenue

By 2015

By 2020• 1 Billion Sq. Ft. of Roofpoint™ Rooftops (250,000 Roofs)

• Thousands of Roofpoint™ Roofing Professionals

• Billions in Added Industry Revenue

Where Roofpoint™ is Going

Roofpoint™ LS Industry Review

• Invite Key Roofing Industry Stakeholders– Limited to non-profit organizations and associations to

avoid proprietary issues– Key individual to be identified to represent each

organization

• Establish a Review Process and Timetable– Develop procedures & forms for comments– Initiate a process for review / revision / resolution

Today’s Deliverables:


Key Industry Stakeholders:

Roofing ContractorsNRCACRCAMRCANERCAWSRCA

Roofing ManufacturersARMACFFAERAMCAPIMARCMASPRI

Other Roofing Non-ProfitsCRRCGRHC

RICOWI

Roof ConsultantsRCI


• The CEIR Research Committee will provide each reviewer the latest draft of the Guideline along with a structured comment form

• Reviewers will be asked to provide comments for each published draft.– Credits: Is each credit relevant to achieving an environmentally innovative

roof? Are there any potential credits that could be added?– Intent: Does the intent adequately describe the benefit offered by the credit?– Requirements: Do the requirements fulfill the intent of the credit? Are the

requirements 1) measurable 2) understandable, 3) achievable? Are there alternatives or other options to be considered?

– Points and weighting: Is the overall weighting system reasonable and justifiable? Are individual credit points proportionate to environmental contribution?

Review Process:


• The CEIR Research Committee will prepare and publish a report summarizing all comments received:

– The report will summarize comments related to• overall relevancy of each credit• relation of the intent to the credit• relation of the requirements to the intent• measurability of requirements• achievability of the requirements• proportionality of the point values

– The report will identify areas of significant disagreement for future discussion and action

Review Process:


• The CEIR Research Committee will prepare and publish a revised draft of the Guideline:

– The draft will incorporate all non-conflicting suggestions from the industry reviewers as much as possible

– In the case of significant disagreement among the reviewers, the draft may incorporate alternatives or optional language to stimulate additional discussion and to facilitate eventual resolution and consensus

– The revised draft will identify all revisions incorporated along with a commentary explaining the committee’s rationale for each revision.

Review Process:


Timetable:

Date:2/24/103/1/105/1/107/1/108/1/109/1/10

Event:Industry reviewers identifiedInitial draft and review forms sent to reviewersInitial draft comments submitted to CEIRCEIR distributes review summary and revised draft Revised draft comments submitted to CEIR CEIR distributes review summary and final draft

Roofpoint™ LS Industry ReviewOther Related Activities:

• Roofpoint™ award levels will be tested and evaluated across a wide variety of roofing systems and building conditions

• A companion operating manual will be developed to provide a detailed commentary for the Guideline

• A certification / recognition program will be developed for roofing installations meeting Roofpoint™ award criteria

• A training / certification program will be developed to support Roofpoint™ Roofing Professionals

• The Roofpoint™ concept will be introduced to key end-user groups, and demonstration projects will be solicited

Roofpoint™ LS Industry ReviewToday’s Assignment:

• Confirm your organization’s commitment to participate in the review process

• Identify key representative and provide contact info to Jim Hoff ([email protected])– Name– Title– Email

• Look for the first industry draft and comment forms no later than March 1, 2010

Center for Environmental Innovation in Roofing

816 Connecticut Ave, NWWashington, DC 20006

www. roofingcenter.org

Introducing Roofpoint™ For Environmentally Innovative Roofing Systems

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