Introducing our New Funnel Report and How to Fix Your Leaky Acquisition Funnel
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How to Fix Your Leaky Acquisition Funnel Ryan Salomon
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Transcript of Introducing our New Funnel Report and How to Fix Your Leaky Acquisition Funnel
How to Fix Your Leaky Acquisition Funnel
Ryan Salomon
@Kissmetrics
#KissWebinar
@thuelmadsen
Thue is the Kissmetrics Webinar Wizard and Marketing Ops Manager. Before joining forces with Kissmetrics, he
was a Lyft driver in SF, which is also how he ended up as a KISSmetrics marketer. Whenever Thue is not trying to automate everything around him, you can find him hiking
in the Sierras.
THUE MADSENMarketing Operations Manager, Kissmetrics
@ThueLMadsen
Ryan is the Kissmetrics Product Manager and Specialist. Prior to Kissmetrics, he learned web development at Dev Bootcamp and was a marketer himself at a digital agency. Ryan is a native of New Orleans, Louisiana, which means he’s a huge Saints and
LSU fan. When not working, you can find him in sports arguments like “Who is the greatest quarterback of all-time?”
Answer: Of course, Drew Brees.
RYAN SALOMONProduct Manager, Kissmetrics
@Kissmetrics
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2 New Funnel Features
Why is funnel optimization important?
Table of Contents
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Where to start with funnels
Process of improving those funnels
WATCH WEBINAR RECORDING NOW
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Increase conversion rate from beginning to end of funnel2
Increase number of people entering funnel
Why is funnel optimization important? 2 ways to increase conversion
Introducing the new Funnel report
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2 Compare Funnels Quickly
Create Funnel Steps Using And/Or Logic
List of New Features
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Drag & Drop
Did Not Do Step in Funnel
Connect Property to Events
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2 Compare Funnels. Is Signed Up or Demo Requested better conversion-wise?
Take a step back. List your funnels. For KM: Signed Up or Demo Requested is a key step
Where to start and how to improve funnels
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Where am I seeing the biggest dropoff?
What are my options for improving that step?
Come up with a few options. Implement. Test.
Step 1 of process is listing + creating your funnel
Step 2 is figuring out where drop-offs occur + selecting focus
Lets dig deeper into this funnel
How is funnel affected by the add’l steps?
How does funnel perform for feature A?
For feature B?
What if they used neither feature?
Can also narrow in by connecting property to event
Don’t forget to segment to get even deeper
No ideas for improving funnel?
Some users enjoy giving feedback when they have time
LEARN MORE NOW
Discover how Kissmetrics can help you optimize your marketing
RYAN SALOMONProduct Manager, Kissmetrics
THUE MADSENMarketing Operations Manager, Kissmetrics
Questions?
