Introducing Octoshape Infinite Edge
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Transcript of Introducing Octoshape Infinite Edge
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Introducing Octoshape Infinite Edge
TWO THREE FOUR FIVE SIX SEVEN EIGHT NINEONE
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TWO THREE FOUR FIVE SIX SEVEN EIGHT NINEONE
Octoshape is uniquely positioned to drive the next phase of profitable, scalable, broadband delivery of video.
• Powered CNN.Com Live Inauguration • Proven Scalability, High Quality, Stability
• Messaged the industry “Grid Delivery Can Work”
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ONE FOUR FIVE SIX SEVEN EIGHT NINETHREE
• The Octoshape Infinite Edge technology breaks through the current barriers of standard streaming technologies.
• Large events exacerbate the problem both in the core and the last mile where standard technologies break down• During the Inauguration at peak Octoshape delivered the full stream bit rate. • Standard media distribution technologies for the same stream were only delivering 68% of the required bit rate. Buffering…
• Octoshape delivers higher quality video, at scale, instant on, without buffering
Octoshape Infinite Edge
TWO
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ONE TWO FOUR FIVE SIX SEVEN EIGHT NINETHREE
• For the Inauguration, Facebook was used to focus the audience and drive them to the live event
• Octoshape was used to manage the grid delivery component for scale both at the edge and for corporate / campus traffic management
Grid Delivery / Social Networking
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ONE TWO FIVE SIX SEVEN EIGHT NINETHREE
• Turner Sports is using 3 simultaneous streams at over 2.4 Mbps of total live streaming to the desktop.
• Nascar Raceview is synchronizing 46 in car audio streams, along with the telemetry metadata from the cars on the track to power a DVR enabled recreation of the race.
Implementations
FOUR
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ONE TWO SIX SEVEN EIGHT NINETHREE
• Legitimate grid delivery has hit the mainstream conservative publishers, validating and alleviating the majority of reservations around the technology • Breaking 1MM Simultaneous streams for live events • Social Networking and Grid Delivery
• True HD quality streaming
• Broadband providers paying for content
Market Trends and Milestones
FOUR FIVE
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1 Year Out:• Thinning of the space due to the economy and customers becoming more savvy about technology comparison
• Last Mile discussions heat up a bit specifically around differentiation between problematic illegitimate traffic and healthy legitimate traffic
3 Years Out:• Big media platforms adopts grid inherently into their delivery platforms • Grid delivery technologies and last mile providers find some harmonious coexistence • IP litigation and consolidation begins to heat up as the industry adopts the technology as a strategic asset
ONE TWO THREE FOUR FIVE SIX SEVEN EIGHT NINE
Grid delivery space evolution
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• Companies with financial stability • CDN’s will consolidate, and continue to play a big role in the value chain
• Publishers (Old / New) will continue to drive the market and benefit as sustainable broadband business models emerge
• Broadband providers (Fixed / Wireless) slowly become more important, and ultimately begin looking like another input to the TV.
ONE TWO THREE FOUR FIVE SIX SEVEN EIGHT NINE
Winners ?
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ONE TWO THREE FOUR FIVE SIX SEVEN EIGHT NINE
• Model fundamentals stay the same; distributors change
• Publishers primarily build content to sell to aggregators ; Some direct to consumer • More over the top aggregators show up
• Aggregators aggressively pursue strategies to drive up ad / subscription revenue, and drive down distribution costs
• Traditional distributers aggressively pursue solutions such as VOD and broadband delivery thwarting over the top. (Incumbents tend to have a windowing advantage to over the top plays)
Digital Media Distribution Evolution
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ONE TWO THREE FOUR FIVE SIX SEVEN EIGHT NINE
Purchase Octoshape services just like you purchase Flash or Windows Streaming services today
Purchase these services directly from Octoshape or:
From one of our preferred CDN partners
• Highwinds CDN Group • CDNetworks
Where to get Octoshape