INTRODUCING GENRE AS MEDIA STUDIES. WHAT IS GENRE? Genre = “TYPE” in French It is used to...
8
INTRODUCING GENRE AS MEDI A STUDIE S
-
Upload
jayson-gilbert -
Category
Documents
-
view
223 -
download
0
description
WHAT IS ICONOGRAPHY?
Transcript of INTRODUCING GENRE AS MEDIA STUDIES. WHAT IS GENRE? Genre = “TYPE” in French It is used to...
INTRODUCING GEN
RE
A S ME D I A
ST U D I E
S
WHAT IS GENRE?• Genre = “TYPE” in French
• It is used to classify media products into groups or categories.
• In order to classify a product into genres we identify the features that it shares with other products in the genre.
• These elements are called ICONOGRAPHY.
WHAT IS ICONOGRAPHY?
ICONOGRAPHY INCLUDES• Mise en scene• Characters• Narrative themes• Stars
+ +
PAIRED WORK (10 MINUTES)
Identify the genres that the following 10 stars are associated with.
Analyse the film poster you have been given, identifying all the narrative and generic elements present.
INDIVIDUAL WORK (30 MINUTES)
TODOROV AND NEALE ON GENRE
• It is easy to underplay the differences within a genre. Steve Neale declares that 'genres are instances of repetition and difference’. He adds that 'difference is absolutely essential to the economy of genre' mere repetition would not attract an audience.
• Tzvetan Todorov argued that 'any instance of a
genre will be necessarily different’.
