INTRODUCING BOX TELEVISION - 3Vision Distribution · 4 Box Television is the UK’s No.1 music TV...

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INTRODUCINGBOX TELEVISION

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CONTENTS


1. Box TV & Our Shareholders2. The UK Market3. How Box TV Makes Music TV4. The Box TV Channels5. Beyond the Channels6. Summary

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1. BOX TELEVISION & OUR SHAREHOLDERS

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Box Television is the UK’s No.1 music TV broadcaster, delivering a greater market share than Viacom with fewer channels.

Box Television has over 20 years of experience in music TV broadcast.

Its portfolio includes 7 music TV channels in the UK: Kiss, Kerrang!, The Box, Smash Hits, Magic, Heat & 4Music.

Box Television is a 50:50 joint venture between Channel 4 & Bauer Media, two of the UK’s biggest media companies.

INTRODUCINGBOX TELEVISION BASICS

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Channel 4 is a leading British Public Service broadcaster. It is the second

largest commercial broadcaster in the UK with revenues of £1bn.

It is renowned for its dedicated focus on the hard to reach youth market

and its quest to innovate & champion new voices.

Like the BBC, Channel 4 is owned by the British Government.

Bauer Media is a division of the Bauer Media Group, Europe’s largest privately owned publishing Group, employing over 6,400 people.

The Group is a worldwide media empire reaching over 200m consumers in 17 countries.

Bauer has a heritage stretching back over 130 years and owns some of the largest media assets in each of its markets.

INTRODUCINGBOX TELEVISION SHAREHOLDERS

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INTRODUCINGBOX TELEVISION SHAREHOLDER INTERNATIONAL PRESENCE

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570MAGAZINES

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300DIGITAL PRODUCTS

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50RADIO & TV STATIONS

200 MILLION REACH

4 CONTINENTS17 COUNTRIES

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2. PERFORMANCE

UK MARKET

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INTRODUCINGBOX TELEVISION TOTAL MUSIC MARKET SHAREMusic TV Market share, adults aged 16-34, 000’sBox TV is the leading player in the UK music market, despite operating fewer channels than its key competitor Viacom.

Source: BARB/Techedge, Jan-Jun 13

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INTRODUCINGBOX TELEVISION THE CABLE MARKET

51% 52% 51% 54% 56%62%

2008 2009 2010 2011 2012 H1 2013

30%

40%

50%

60%

70%

On Virgin Media’s (UK Cable network supplying 4.8 million homes), BOX Television has seen a steady increase in its share of the commercial impacts provided by music TV.

BOX TELEVISION SHARE OF COMMERCIAL IMPACTS (MUSIC MARKET), DCAB

Source: BARB/Techedge,, DCAB Homes

* SOCI = share of commercial impacts, where one impact is one advert viewed by one person once

*DCAB = Digital Cable

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INTRODUCINGBOX TELEVISION THE CABLE MARKET

Box Television channels lead the way in every genre on cable

A163

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POP DANCE CLASSICS ROCK

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THE BOX

MTV HITS

SMASH HITS

HEAT

MTV LIVE

KISS TV

MAGIC TV

VH1

VINTAGE TV

KERRANG

MTV ROCKS

MTV DANCE

MTV BASE

Source: BARB/Techedge, Jan -Jun 13, DCAB Homes

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INTRODUCINGBOX TELEVISION QUALITATIVE RESEARCHWhy do viewers watch Box TV Channels?Box TV Brand Tracker* surveys consistently reveal its viewers believe that the Box Television channels...

*The BOX TV Brand Tracker is a quarterly survey commissioned by BOX TV to understand the awareness and views of Music TV viewers in the UK, (aged 1634). The survey is managed by YouGov and covers the views of 1500 respondents.

Play all the Hits

Are good for new music

Have a good mix of shows

Play the best music

Put viewers in a party mood

Have good charts

Top Ranking Qualities Attributed to Box Television Channels

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3. HOW BOX TELEVISION MAKES MUSIC TV

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INTRODUCINGBOX TELEVISION STRATEGY

PREMIUMOFFER

QUALITY DISTINCTIVENESS NARRATIVE

Cross Promotion & MarketingCross-channel navigation

Airtime value

Investment in promos

Online developement

Social media

Industry RelationshipsBox Playlist power

JV Partnership - platforms with scale

Talent access

Bauer / C4 investment

First play exclusivity

Programming InvestmentMusic expertise

In-house production

Design & Graphic

Cross Media Brands

Shared developement costs

Passionate Curators

Unique BrandsHeritage

Credible editors

Driving & reflecting trends

Bauer / C4 investment

Extensive research

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INTRODUCINGBOX TELEVISION TALENT ACCESS

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INTRODUCINGBOX TELEVISION TALENT ACCESS

PinkUsherNicole ScherzingerJason DeruloBritney SpearsJLoCheryl ColeLabrinthEmeli SandeCher LloydRizzle KicksWill.I.amMiley CyrusBruno MarsJessie JOne DirectionConor MaynardRudimentalRita Ora

Little MixEllie GouldingAvenged SevenfoldKelly ClarksonNelly FurtadoGreen DayLinkin ParkFlo Rida30 Seconds to MarsTinchy StryderJay SeanSean PaulNicki MinajExampleCalvin HarrisJohn LegendBiffy ClyroKings Of LeonSelena Gomez

Fall Out BoyKendrick LamarNe-YoPro GreenKaty PerrySlashMy Chemical RomanceYou Me At SixNicole ScherzingerOlly MursBig SeanJames ArthurThe WantedAll Time LowA$AP RockyKelly RowlandRobbie Williams Carly Rae JepsonParamore

Justin Bieber Lady Gaga Kesha Robin Thicke Bullet for my ValentineKornClement Marfo Mark Hoppus (Blink 182)Scouting for Girls Tinie Tempah DJ Fresh

… and Alice Cooper

Recent artist bookings include:

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INTRODUCINGBOX TELEVISION RESEARCH

Bauer MusicPhoenix Music TestingInside Panel

Channel 4 Tribes Digital LandscapeSocial MediaROIPropeller User Panel

Bauer Lifestyle4D MenValue of TalkAnatomy of Influence

Box TelevisionBARBFocus GroupsBrand Tracking

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4. THE BOX TELEVISION

CHANNELS

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INTRODUCINGBOX TELEVISION THE BOX PORTFOLIO

MTV CHANNELSBOX TELEVISION CHANNELS

POP

CLASSICS

DANCE

ROCK

BOX CHANNELS COVER ALL KEY MUSIC GENRES AND THEIR DISPARATE FANS WITH POWERFULDISTINCT AND UNIQUE BRANDS. OUR COMPETITORS USE A ONE-SIZE FITS ALL APPROACH.

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CHANNEL POSITIONING

MUSIC POLICYGlossy, cutting-edge, contemporary R’n’B, Hip Hop and Dance hits with an urban swagger.Will I Am, Rihanna, Jay Z, Usher and breakthrough urban and club acts defining new styles of dance music are the kinds of artists Kiss viewers tune in for.

KEY PROGRAMMESThe unique KissMix show, UKHot40: Urban Chart and #Kiss20 Freshest Dance Tracks, plus artist-hosted takeovers from the likes of Will I Am, Flo Rida & A$AP Rocky make it one of the coolest youth TV channels around.

Kiss TV never stands still. It’s sexy, impatient, fast paced and always up for a thrill offering a unique blend of R’n’B, Hip Hop and Dance.Kiss is the UK’s No.1 Urban/Dance music TV channel and is linked to a national radio station and thriving website.

AUDIENCEEarly 20’s, with even appeal across males & females, Kiss TV draws in music fanatics who live to the max. They’re metropolitan kids, starting to make good money, with few commitments and a lifestyle they want to show off through on-trend fashion, technology and leisure time activity.

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Channel PositioningKerrang! has a zest for life, always living loud and playing the noisiest, most kick ass music ever! Bold, unapologetic, dedicated, yet generous and playful, Kerrang! has for 30 years consistently helped defy PRECONCEPTIONS and redeFIne what makes the world’s best rock music.

Music PolicyLife is Loud! Kerrang! has a globally renowned reputation for providing the deFInitive guide to the best in rock, punk and metal. From MY CHEMICAL ROMANCE to Metallica to Foo Fighters Kerrang!’s biggest acts are world-famous multi-million selling superstars.

KEY PROGRAMMESFrom the annual vote to create the ultimate list of rock tracks in the Rock 100, to the weekly Singles Chart, Kerrang! deFInes what’s hot in rock. The brand’s power and fame ensures access to the scene’s biggest stars.

AUDIENCE16-24 year olds with an even male:female split. To them rock music is the only music worth listening to, which makes them unshakably loyal and helps to deFIne a huge range of their lifestyle choices from clothing to politics. As individu-alists their consumer behaviours can be hard to inFLuence, but if they are behind something they are highly vocal advocates (or opponents).

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Magic is all about simple pleasures giving the viewer a sparkling mix of the uplifting, carefree and familiar. It’s a fun loving and warm pick-me-up which lightens the mood whenever its switched on.

Carefree late-twentysomething / early thirties females who want to escape the mundane of life and kickback from work or the kids with quality me-time spent indulging in Magic’s fun loving nostalgic offering.

Classic female-focused easy listening from the 90’s to present day with a smattering of well known classics to suit any mood. Often the-matically scheduled, it’s uplifting sing-a-long classics, movie songs or tear jerkers and big videos from the likes of Whitney, Beyonce and 90s boyband classics.

Nostalgic chart countdowns like 100 Biggest Selling Love Songs Of The Noughties or 100 Biggest Voices Of All Time, voted for count-downs like The World’s Greatest Songs we Secretly Love and talent-hosted shows like the very festive Michael Buble’s Christmas! Top 20.

Channel Positioning

Music Policy

Key Programmes

Audience

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Smash Hits is living in the moment providing the destination for non-stop chart music which we all know and love. It’s the place to keep up to date with what’s hot and what’s not right now and gives us today’s hits, now and always.

Late twentysomething casual music fans who enjoy the chart music as the background to their daily lives. It cheers them up, keeps them company on long journeys, gets them going at the gym and discussing who’s hot right now always forms part of their chatter with friends.

Leading with chart updates from the UKHot40, The UK Music Video Chart and a weekly Airplay Chart plus bespoke scheduling events such as The150 Greatest 21st Century Songs!

Channel Positioning Key Programmes

AudienceA punchy blast of the hit music which is impacting the charts right now.

Music Policy

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Box Africa is welcoming and real, dedicated to delivering the biggest selling worldwide Hip Hop and R’n’B superstars and showcasing the very best local beats from Kwaito to Afrobeat.It’s all about the sounds to make you move!

Twentysomething music fans who need to keep up to speed on what’s happening on the music scene right now. They don’t want to wait for the new Drake album and they’ll be the first to share how much flesh Rihanna’s just flashed on Insta-gram. They create iPod playlist to live by, whether that’s for chilling at home with friends or getting ready to go out, they trust Box Africa to play their favourite tracks.

Non-stop music videos with shows like Big Hits And Fresh Beats, Hottest Hip Hop & R’n’B peppered alongside bespoke playlist shows such as Africa’s Finest.

Channel Positioning Key Programmes

AudienceInternational superstars from the Hip Hop and R’n’B scenes alongside the hottest African beats.

Music Policy

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5. BEYOND THE

CHANNELS

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INTRODUCINGBOX TELEVISION EVENTS

Box Television is affiliated with a large number of major live UK music events throughout the year which provide exclusive live content and also the opportunity for viewers to experience the brands live.

This year this included:iTunes FestivalV FestivalWireless Kerrang! AwardsMusic Week AwardsQ Awards

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INTRODUCINGBOX TELEVISION MULTI-SCREEN

A number of Box Television’s most prominent shows are available for VOD and TV Anywhere use (subject to local music clearances)

Examples shows include:

My Showbiz Life – archive based biography of the biggest stars. EG: Justin Timberlake The World’s Greatest – series of v/o led shows where an audience vote for their favourites. EG: Worlds Greatest Pop Videos Kerrang Meets... band led profile of the biggest names in rock. EG: Green Day My Story. The world’s biggest stars talk us through their videography. EG: Katy Perry

Hijack - Artist presented series of 4 playlists they have chosen. EG: Will I Am Backstage – Behind the scenes Access to the biggest stars concerts. EG: The Wanted A Day in the Life – Our presenter spends a day with on the of the biggest stars on the planet to find out what a typical day is like for an A lister. EG: Nicki Minaj

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INTRODUCINGBOX TELEVISION HD

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6. SUMMARY

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INTRODUCINGBOX TELEVISION SUMMARY

Box TV is the No.1 music television business in one of the worlds most important music markets and can now offer it’s premium products to the rest of the world

With over twenty years heritage in the music industry, multi-billion pound backers and a solid track record of beating the opposition Box is a credible alternative to any competitor

Box differentiates itself with distinct world class brands which embody their respective music genres and are complemented by incredible access to A-list artists, sophisticated music and production expertise, cross promotion and rigorous research

We have a solution for everyone from quality international feeds to sophisticated localisation – come and speak to us about your needs

INTRODUCING BOX TELEVISION - 3Vision Distribution · 4 Box Television is the UK’s No.1 music TV...

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Transcript of INTRODUCING BOX TELEVISION - 3Vision Distribution · 4 Box Television is the UK’s No.1 music TV...