Introducing Babalife And Babajob
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Or why India really does need another mobile social web site.
Bangalore BarCamp4 Mobile Collective
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Outline
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The social networking problems today
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The social networking problems today
1. Too many people see too much
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The social networking problems today
1. Too many people see too much2. The feedback loop on blogs sucks
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If no comments or trackbacks,did anyone read anything?
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The social networking problems today
1. Too many people see too much2. The feedback loop on blogs sucks3. Little sense of real places
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The social networking problems today
1. Too many people see too much2. The feedback loop on blogs sucks3. Little sense of real places4. SN’s are largely for rich, English-
speaking people
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Who’s in Kannada? Even Hindi?
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The social networking problems today
1. Too many people see too much2. The feedback loop on blogs sucks3. Little sense of real places4. SN’s are largely for rich, English-
speaking people5. Mobile users are largely ignored
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The Indian numbers• 2.52 mil broadband • 9.27 mil total Net connections at Rs
200/month
Mobile• 185.13 mil subscribers• GSM Rs 298, CDMA Rs 202 (prepaid Rs
168) • SMSs for prepaid CDMA: 21/month
Source: TRAI, March 2007, June 2007
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Indian numbers con’t• .25% has broadband on a PC• 4-7% via shared/work connection• 18% of country has a mobile– 3% on mobile Internet (maybe)– virtually all 18% on SMS
•Hence, SMS
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The social networking problems today
1. Too many people see too much2. The feedback loop on blogs sucks3. Little sense of real places4. SN’s are largely for rich, English-
speaking people5. Mobile users are largely ignored6. Nobody’s paying you to use them.
(See next talk)
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And thus
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SMS Philosophy• Session/Dialog based– Menu system with timeouts
• Full support for status, blogs, scraps, mail, invite
Soon• Notify when sent directly to you
(Not twitter nor group messages)• Moving to local numbers
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Recap
1. Too many people see too much
2. The feedback loop on blogs sucks
3. Little sense of real places
4. SN’s are largely for rich, English-speaking people
5. Mobile users are largely ignored
Problems:
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+ all the normal stuff
• Photos• Videos• Comments• Blogs• Scraps• Status• About you,
etc.
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But wait…
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But wait…
Rs. ???
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How do people fall into poverty?Health calamity
How do people escape poverty?Income diversification aka other jobs
How do the poor get other jobs?They know someone.MSR India Research
Why we started
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4. Driver tells Employer and Employer hires cook.
2. The Driver asks his friend if she knows any cooks.
3. His friend knows a cook and tells the driver.
1. Employer needs a cook and asks her driver
Many jobs are found through word of mouth.
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Other job sites help high end workers – even connect to social networks
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But wait: Poor people in India don’t use computersAnd most don’t have phones
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Our solution:Pay people to help others find jobs.
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How we do it:
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...languages spoken, gender, religion and eating habits, such as veg or non-veg.
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Why maps? Everyone wants to work near their
home
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Employer
Payment example 1:Employee
Connector
Mentor
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4. Driver tells Employer and Employer hires cook.
2. The Driver asks his friend if she knows any cooks.
3. His friend knows a cook and tells the driver.
1. Employer needs a cook and asks her driver
Previous example
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Employer
Payment example 2: 2 hops
Employee
Connector
Connector
MentorFoo NGO
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1. Employers pay Rs 7002. Search our list and/or post a job
• When they hire, we pay Rs 100 to:– Up to 2 connecting people between
employer & employee– The mentor– The employer (for telling us who they
hired)
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• Beta launches today• Private invite only (except for BarCamp)• Bangalore only
Future:• Does the model work?• Leverage Facebook as a platform?
Widgets?• More cities
Status + Future
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Where you come in
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Summary
• Informal sector jobs (for now)• Maps• Mentors paid to help others
• Who sees and reads your blog
• Video, photos + great SMS
• Job connectors paid
Hire through your friends and neighborsThe mobile social network for India
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