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John Chang (張書源 )Technology Evangelist

johnchan@amazon.comJanuary 2017

Introduction to Amazon Pinpoint – Targeted Push Notification for

Mobile Apps

Agenda

Amazon Pinpoint Overview

Getting Started

Demo

Build an entire analytics application to power your businessScale Hadoop cluster to thousands of instances in minutesLeverage powerful AWS compute instances using Intel technology

Big Data : Campaign Analytics

User engagement pain-points

Scale Unreliable Expensive Inflexible

In-house systems unable to scale, reliably and third party solutions are inflexible and expensive

Effective Mobile Engagement at AWS Scale

Increase engagement using both mobile and non mobile data for segmentation

Segment and target

Message and engage

Measure improvement

Analyze user behavior

Amazon Pinpoint’s capabilities

Rich notifications, in-app and silent notifications

Custom events and custom attributes

Auto-Export to S3 and Kinesis Firehose

Segment and Funnel analytics

Targeted mobile push notifications with fast fan out

Scheduled and recurring campaigns

Campaign and app analytics

A/B testing and holdout testing

Quiet time and message caps

Marketer• Rich console experience

• Create rich media notifications

• Dynamic user segmentation

• Console analytics

Multiple use-cases and personas supported

Developer• Detailed API experience

• Enable targeting automation

• Instrument app with custom attributes

• Silent notificationsRich console experience for the Marketer persona and detailed

Mobile SDK and API support for the developer persona

Mobile Engagement with Amazon Pinpoint

End-User Devices(via AWS Mobile SDK)

Amazon SNS

Amazon Mobile Analytics

Push Notifications

App EventsData Analysis & Export

Engagement Messages

Amazon Pinpoint

Customer Systems

(via AWS SDK)

Marketers(via Console)

Scale reliable for all use cases

• Deliver 1 million messages in under a minute

• Custom events, over 1500 customer events available for personalizing app instrumentation

• Import a million endpoint profiles in under 4 mins

• Personalize campaign messages in console using custom attributes

• Chose which feature to use based on app lifecycle or use-cases

Amazon Pinpoint pricing

Three pricing dimensions to aligns costs with use-case• $1 per million messages sent• $1 per million events received• $0.0012 per targeted user per month (MTA)

Generous free tier• 1 million messages, 100 millions events and 5000 MTA* per month

Generous free tier to experiment; flexible and transparent pricing with a usage-based pay as you go model

* MTA free tier applicable for the first 12 months per customer

Service Availability

Available as a in US East (N. Virginia)

International region expansion

Getting Started with Amazon Pinpoint

Visit the Mobile Hub console and integrate “User Engagement” with your app

console.aws.amazon.com/mobilehub/

Demo

Thank you!

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