Introducing AdSparx Dynamic Ad Insertion Platform
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Transcript of Introducing AdSparx Dynamic Ad Insertion Platform
DynamicIn-streamVideoAdInser3onTechnology
Accelerator
www.adsparx.co
(c)CopyrightAdSparxUSAInc
Dynamic, in-stream Video Ad technology
Cloud-based Ad Technology for Live TV and VoD
Dynamically detect broadcast TV mid-rolls Also supports stream with or without Ad markers
Delivers user-targeted, buffer-free Mid Rolls
Supports HLS, DASH and Smooth Protocols Truly multi-screen Platform – works for all Internet connected devices Reports & In-depth Analytics
*
*AdSparx owned Patent US #9,027,052 (c)CopyrightAdSparxUSAInc
Ad Monetization
Dynamic broadcast Ad detection
In-stream, user-targeted Ad insertion
Integration with 3rd party Ad networks
Engagement & UX
Seamless, buffer-free end-user experience
Interactive Multiscreen support
Low time-to-market – Quick & Easy setup
Analytics
Comprehensive reports & In-depth analytics
Real-time campaign, content performance & Usage monitoring
Publisher side Platform
Comprehensive Platform for maximizing revenue for Video Publishers
Ad Monetization. High Quality Experience. Analytics
All data with respect to Ad breaks, impressions, VAST Quartiles, consumption, are available as APIs from AdSparx System
(c)CopyrightAdSparxUSAInc
CDN
AdSparxWorkflow
3rdPartyDemandPla.orms
AddeliveryModule
Security&Tokeniza3on
Reports&Analy3cs
DynamicAdInser3onMidRoll
Detec3on
HLS
MPEG DASH
AdSparxSDKforVAST
ContentProfiledetec3on+Adtranscoder
CLOUD
MANIFEST
LIVE CONTENT
VIDEO-ON-DEMAND
ADSPARX DAI SYSTEM ON CLOUD – HLS, DASH
(c)CopyrightAdSparxUSAInc
HLS & DASH Ad Insertion features
All Modules are Micro-services > Accessible as HTTP APIs > Can be located anywhere geographically, closer to the user-base > Horizontally scalable system; stateless > Web-based UI to control features
Two services that need to scale with increasing user requests > Both are horizontally scalable > Both uses CDN to front all user-requests
TV Commercial detection Module > Uses SCTE-35, ID3 or any custom marker (in-band or out-band) > Can be used to communicate markers in HLS to DASH and Smooth Streams > In absence of any Ad markers, AdSparx uses proprietary commercial
detection algorithms
(c)CopyrightAdSparxUSAInc
ADSPARX DAI SYSTEM ON CLOUD – Smooth Streams
DAI Cloud
CDN
SS
HDS
3rdPartyDemandPla.orms
Features for DAI in Smooth Streams
Similar Micro-services architecture Horizontally scalable system; uses CDN for end-user communication
Content
Dynamic Ads
Content, Manifest
(c)CopyrightAdSparxUSAInc
DAI features
Dynamic Ad Insertion • Agnostic of Content format, CDN, Encoders and Devices • Does not require multiple periods support in DASH • System can be integrated easily into any workflow • Integrated with USP ; can be integrated with any DRM system
Integration (2 easy steps) • Publisher’s CDN URL is entered in AdSparx System; AdSparx auto-generated
URL is entered in Publisher’s CMS interface • VAST Compliance integration: For iOS, Android, Web (Flash+HTML5), Roku and
Fire TV devices, AdSparx SDK can be integrated with players AdSparx Analytics data & information is available using custom APIs
(c)CopyrightAdSparxUSAInc
User Information • Unique User id • Device family • Platform • Location • Browser history • Content requested • Past viewing information • Duration of viewing
Content Information • Content type / genre • Content context (Meta, EPG, etc) • Prime time slots
Ad Metrics Information • Ad Slot duration • Individual Ads duration • Ad Campaign priority • User frequency capping • Daily limit • Campaign duration • CPM
Data available with AdSparx Analytics System
AdSparx Analytics System
(c)CopyrightAdSparxUSAInc
Maximize Inventory supply with user-targeted Mid Rolls High Quality, buffer-free, seamless TV-like experience with smooth switching between Ad and Content Integrate 3rd party Ad Networks and Exchanges
– Achieve 100% fill rates – VAST Compatible
Do your own Ad sales – control sales of Ad inventory
- No loss of Ad revenue due to Ad blockers Reports and In-depth analytics – content, campaign performance and audience measurement
Privately hosted Marketplace for Publishers
AdSparx Customer Value Proposition
(c)CopyrightAdSparxUSAInc
Customers & Partners
OTT Platforms & TV Networks
Partners & System Integrators
(c)CopyrightAdSparxUSAInc
Thanks.
Kunal LagwankarCEO & Co-founder
(c)CopyrightAdSparxUSAInc