Introducing Aaron Janssenaaronjanssen.com/images/Aaron/Aaron Janssen's Digital CV (April 2… ·...

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Aaron Janssen Integrity – Professionalism – Leadership - Innovation

Introduction

Introducing Aaron Janssen

Aaron Janssen has the ideal combination of experience with more than 22 years in sales, engineering and marketing management. He has a vision for the future and unique knowledge gained from senior leadership positions at major network analysis, security software and hardware manufacturers.



Philosophy and Strategic Overview

Guiding Principals and Strategic Perspective:• Total personal integrity and complete professional dedication• Lead by example, assist others and always train for excellence • Appreciate what motivates each team member and facilitate them• Great team leadership & continuous improvement = Success!

Systems Engineer, Regional Sales Manager & Group Plans:• Quickly understand all sales and technical aspects of my position • Successfully exceed any and all quota expectations • Grow regional sales portfolio and increase net new business YOY• Enable everyone to achieve the company mission of 100% quality

Personal Achievement Goals Result in Specific Tactical Steps:

• Develop a short / long term attack blueprint for major accounts • Identify mentors in each department who can help guide me• Work smart & efficiently, in tight alignment with executive goals• Learn from the talented, be nimble, have fun, crush quota & WIN!



Darktrace - Executive Summary

DATA ICU REQUIRED

- OpenSSL Heartbleed-

Cyber Triage ProtocolsHas Patient Zero been isolated? Correct treatment in progress?

PHYSICAL

HARDWARE

STATUS OK

VIRTUAL

SYSTEMS

COMPROMISED

*** WARNING ***ENTERPRISE ECOMMERCECONDITION = CRITICAL

Enterprise Immunity Provides Diagnostic Resolution

Darktrace shows who, what, where, when, why and how you have been attacked. Can your organization prevent it again?

A CISO’s risk management perspective changes frequently, even overnight. You can wake up and find that a zero day exploit has broken your company’s ecommerce or a trusted insider has stolen your critical IP.



Patient Zero ICU Diagnosis is OpenSSL’s HeartbleedThe 2014 disclosure of OpenSSL’s Heartbleedvulnerability shows just how serious security matters effect general corporate reputation and overall profitability.(SONY)

Overcoming homeland security challenges while simultaneously improving revenue can be difficult. You can take advantage of my wide ranging proficiencies with multiple products and techniques. Cybersecurity concerns raised by CISOs can be addressed in great depth with follow-up seminars. Recent data breaches at Fortune 100 companies demonstrates the risks.

Performance Monitoring & Security Threat ManagementComprehensive integration can protect the bottom line

http://heartbleed.com/?mkt_tok=3RkMMJWWfF9wsRoiv6rBZKXonjHpfsX%2B7eooUaO0lMI/0ER3fOvrPUfGjI4FS8VnI%2BSLDwEYGJlv6SgFT7bBMbN6ybgMWBc%3D



Channel and Alliance Partner Experience

I have developed very deep relationships while working within direct and multi-tiered channel sales distribution models. My methodology centers around providing superior liaison services facilitated through actively listening to top flight partners such as FireEye, McAfee, Cisco Bluecoat, NetScout and PaloAlto. I can help with creating everything from technical SE battle cards to developing a go-to-market strategy. Keeping familiar with trends in the industry is a high priority for me. My mission is a complete solution, precisely tailored to fit all requirements.

Global Technical Marketing Manager – AlliancesHaving worked with dozens of technology companies, I can improve your Channel & Alliance Partner performance



Networking and Critical Hardware IntegrationMy background working with complex network products allows me to promptly master new technologies. I can easily demonstrate how security SW/HW can vigorously monitor all customer data. Over the years I’ve produced extensive technical and marketing collateral for customers, alliance and channel partners. I use a structured consultative selling approach and have active contacts throughout the US, Europe and worldwide. Customers frequently call me first to help them build LANs/WANs.

Detailed Visio diagrams showing multi system integration Tapping using Multiple Inline By-Pass Security Tools Lawful Intelligence Intercept (CLEA - Telco Warrants). Solutions used worldwide by law enforcement groups.



Corporate Acumen

I understand the subtleties that are required to be successful within any organization. I am very creative, thoughtful and highly innovative in the way I approach company problems. If there is not a Win-Win outcome for everyone involved, obviously we need to put our heads together and brain storm. I’ll always do whatever it takes to generate a realistic project plan that produces results. Concentration, effort and attention to detail

Salesforce - SQL – Legacy Database Integration DiagramThis diagram shows the entire enterprise connected via Salesforce. Legacy systems can be connected with MySQL.



Data Mining with Tools Such as SalesVisual

Data mining of the historical install base, legacy customer records and existing statistical archives can yield valuable information. Visually displaying this matrix shows relationships not readily apparent. For instance, a channel partner could learn from meeting different customers experiencing comparable benefits with your innovative design solutions. You can quickly see which customers are using similar products or how a vertical responds to marketing campaigns.

Salesforce AppExchange – Sales VisualThis application visually displays Opportunities, Contacts, Accounts, Campaigns, Products and Users



Salesforce via Excel Data Connector – POC SummaryOpportunity Amount vs. POC Value of Equipment by Sales vs. SE Stage. Are the sales demos and POCs paying off? You can quickly repeat your successes.

Executive Reporting and Dashboards Executives need quick answers and frequent updates on selected metrics within the company. Each of your priorities is a Key Performance Indicator (KPI) inside an organization, they can be compared with other records to represent the detailed health, good or bad of internal operations.I provide a ‘Day One’ Return on your Investment (ROI) by understanding which KPIs are critical to success and instantly developing the dashboards to show exactly what progress is being made. Whether it is helping plan strategy, P/L budgets, guiding sales teams or SE reviews, I make Oracle, Excel & SFDC work together.


Aaron Janssen Integrity – Professionalism – Leadership - InnovationSales is a high-risk, high-reward environment. The reality is that quota pressure is never ending and it only increases as you become more successful. Revenue goals are designed to swiftly ramp up, thereby fully maximizing the potential of the sales staff. I am dedicated to exceeding all expectations by pooling team efforts, routine daily prospecting, growing the pipeline and adding sustainable velocity to the sales process. With a concentrated ongoing focus and strategic guidance, I’m confident that I can achieve any sales, SE or universal targets you set forth.

Sales Quota and Revenue Responsibility

Salesforce via Excel Data Connector – Sales SummaryCustomers who buy frequently or infrequently but in large orders stand out using advanced data modeling and graphing. You can easily visualize patterns.

EXPENSES

Tradeshows

POCs

Demos

Events

REVENUE

New Customers

Install Base

Renewals

OEMs



Competitive and Loss Analysis

Monthly, quarterly and yearly loss analysis is an overlooked and yet crucial part of sales process improvement. It is often best to try to out maneuver any rivals but nearly impossible to solve a problem if you can not quantify it. Loss analysis facilitates you by identifying which procedures and approaches work, finally spotlighting where refinement can take place. When coupled with competitive analysis the resulting dataset illustrates overall strengths and weaknesses based on win-loss ratios. My dashboards explain why losses have happened, shows the logical next steps and targets efforts to prevent future costly occurrences.

Salesforce Completive and Loss Analysis Dashboard Quarterly Loss Analysis vs. your Competitors. Win/Loss ratios are show by reason and product.



MS Project / SharePoint and PM Knowledgebase

I have developed full MS SharePoint instances, pioneered company-wide SE/PM and Tech Support knowledgebase websites. My systems completely synchronize in real-time with Salesforce & internal databases. Admiral Grace Hopper, the inventor of Cobol, famously said “one good measurement is equal to a thousand opinions”. That is why I routinely use MS Project Server to centralize all critical information, thereby keeping senior management instantly up to date on our progress. Want to know where we stand QTD? Simply login.

MS SharePoint, Project and Help Console’s Web KB Full integration of Salesforce with Product Mgmt.



Education, Public Speaking and Accomplishments

My educational background is also extensive, I’ve designed then administered Albuquerque Public School’s Wide Area Network. There I managed Telco & Network Engineers. As Sales and Engineering Director for Europe, I was fortunate to lead an outstanding international team. I’m genuinely comfortable at trade shows and with public speaking engagements, such as keynote for 1500+ North American educators. I’ve attended NAI/McAfee’s President’s Club and won their Global Sales Engineer Presentation Contest. I can immediately put my broad knowledge to work for you.

Network Associates/McAfee Global President’s Club I was honored to win the SE presentation contest



10 + Years 911 / EMS / Fire & Rescue Incident Command Officer

Santa Fe and Bernalillo County Fire Departments, NMAllied Ambulance, Oakland CA & Rocky Mountain EMS, NM

Adams Ambulance, South Central Los Angeles, CA(Awards from Mayor of Alb., NM and for 1989 Earthquake)



Community Involvement, Foundations and Volunteer WorkMy journey as a volunteer started when I joined Bernalillo County Fire District 2 in Albuquerque, New Mexico at 16. In 1987, I was given an award for saving an elderly family from a structure fire. Now, over 32 years later I continue to contribute to my community by coordinating the 25th reunion of fellow Police/Fire/EMS rescuers at the 1989 Loma Prieta Earthquake. On October 17, 2014, I donated an original Allied Ambulance Paramedic shirt to Oakland Fire in remembrance of the 63 victims & 3757 injured. PTSD effects thousands of Police Fire & EMS personnel.

1989Earthquake.org - EMSPTSD.org – Allied Ambulance.orgI’ve created EMS-PTSD crisis sites and coordinated the 25th

anniversary reunion of Police/Fire/EMS/Medical in Oakland.

http://1989earthquake.org/


http://alliedambulance.org/

http://emsptsd.org/


http://emsptsd.org/






http://emsptsd.org/




Moderator of Google Glass in EMS and Healthcare Glass Explorers

Google Glass in EMS Moderator (Defibrillator Drones) I’ve created Visualparamedic.com and am Director of Context Aware Computing’s First Responder Program

I am coordinating the development of technology specifically engineered for Emergency Medical Services using Google Glasses and moderate the on-line community (#GlassEMS). In addition, I moderate over 1000 users Google Glass in Medicine (#Glassmed) and Google Glass in Firefighting (#Glassfire) groups. Google Glass apps will revolutionize all aspects of healthcare and public safety data. We integrate IT management of Mass Causality Incidents (MCIs). Fire/Rescue/EMS talks to E911 dispatch via drones & video uplinks to command.

http://visualparamedic.com/

http://contextsurgery.com/

https://plus.google.com/u/0/communities/117812503639285286565





Global Summary

Combined Public Safety and Information Technology Experience• 22 years in security, software, network monitoring and analysis• Many senior sales, engineering and marketing leadership positions• International business development with Fortune 50 companies• Broke new ground with Beta deployments of unique cutting-edge

technology such as the industry’s first 10GB analyzer (Sandia Labs)

Distinguishing Professional Qualifications• Top performer at Gartner magic quad hardware & software vendors• Expert with networking / security products and Salesforce.com • Comprehensive understanding of market trends and futures• Compelling, entertaining and persuasive public speaker • Significantly skilled & adept at presentations to C-Level audiences

Interpersonal, Management and Leadership Attributes• Highly effective in attracting talent, supervisor of over 40 FFs/EMTs• Outstanding communication skills and a great sense of humor• Inspiring and truly motivating while working with team members• Willing to do whatever it takes to achieve success!



Example Plan of First 90 Days in Sales, Engineering or Management

Aaron Janssen First 90 Days as Sales Engineer or Manager

Competitor I (Legacy Install Base, Expensive)



Questions / Answers & Contact Information

Aaron Michael [email protected]

(760) 707-7730 Mobile

Please visit AaronJanssen.com for more details.

mailto:[email protected]

http://aaronjanssen.com/

http://aaronjanssen.com/

Introducing Aaron Janssenaaronjanssen.com/images/Aaron/Aaron Janssen's Digital CV (April 2… ·...

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