Introducing:

100 SMS Marketing Campaigns Exposed

Unlocking the SMS Marketing Strategies of

World-Class Business Players

Thank you for downloading the “100 SMS Marketing Campaigns Exposed” report.

You're holding a road map for uncovering the SMS marketing secrets of 100 of the biggest and most profitable companies in the World, grouped into 11 categories.

Browse this report and uncover the numbers that unlock the SMS marketing strategies helping world-class businesses generate sales, raise consumer engagement, and better serve their customers.

APPAREL

The Apparel Market, in the US alone, is valued at over $225bn. Online sales account for almost a quarter of the entire market's value, and web and mobile sales are growing at an accelerated pace (around 19-20% per year). In 2014, e-commerce revenue in the US from online apparel and accessories sales reached $44.7 billion.

Wet Seal Charlotte RusseNine West

Gilly Hicks Abercrombie & FitchVans

Aeropostale New York & Company

Text WETSEAL to 77053 to receive Wet Seal marketing text messages.

Text CR to 78953 to receive Charlotte Russe marketing text messages.

Text NINEWEST to 25179 to receive Nine West marketing text messages.

Text GHLOVE to 444475 to receive Gilly Hicks’ text messages.

Text JOIN to 231892 to get Abercrombie & Fitch’s SMS marketing examples.

Text VANSVIP to 826766 to receive Vans’ text messages.

Text SAVE to 697895 (NYSTYL) to receive New York & Company’s textmessages.

Text JOIN to 237687 (AERO87) to receive Aeropostale marketing textmessages.

Tommy Hil�ger AerieHollister

Journeys American Eagle

Reebok Outlets GymboreeExpress

Text TOMMY to 289784 to receive Tommy Hilfiger’s text messages.

Text FRIENDS to 23743 to receive Aerie’s text messages.

Text CALI to 743722 to receive Hollister’s text messages.

Text JOIN to 57697 to receive Journeys’ text messages.

Text JOIN to 32453 to receive American Eagle Outfitters’ textmessages.

Text EXPLUCKY to 397737 to receive Express’ text messages.

Text GYMBOREE to 38109 to receive Gymboree’s text messages.

Text OFFER to 733265 (REEBOK) to receive Reebok Outlets’ textmessages.

MEDIA & ENTERTAINMENT

With the rise of the always-connected-consumer, companies are starting to realise that SMS marketing becomes more and more important in keeping customers updated about new releases, events, celebrity gossip, and breaking news.

MSNBC AMC TheatresRedbox

TMZ CNNOxygen – Best Ink

WWE BravoToledo Blade

Text NEWS to 67622 to receive MSNBC’s text messages.

Text AMC to 242424 to receive AMC Theatres’ text messages.

Text SIGNUP to 727272 to receive Redbox’s text messages.

Text TMZALERTS to 52966 to receive TMZ’s text messages.

Text ALERTS to 26688 to receive CNN’s text messages.

Text INK to 699436 to receive Oxygen’s Best Ink’s text messages.

Text NEWS to 25233 (BLADE) to receive Toledo Blade’s textmessages.

Text SCOOP to 27286 to receive Bravo’s text messages.

Text NEWS to 59907 to receive WWE’s text messages.

Chicago Bulls Baltimore Orioles

Text BULLS to 28557 to receive Chicago Bulls’ text messages.

Text ORIOLES to 29292 to receive Baltimore Orioles’ text messages.

SPORTS

Sports teams are also businesses. That's why they look for new ways to engage fans and make them spend some money.

Approximately 40% of major pro league clubs have an in-house retail operation and nearly 45% of major pro league clubs own one or more satellite locations of its official team shop. In-house retail operations aremost prevalent in the NBA (57%) and least prevalent inthe NFL (30%).

RETAIL

The retails sector accounts for $4 trillion in revenue annually. Yes, that's "trillions" with a T, but this shouldn't come as a surprise - there are over 1 million stores in the US alone, with even more online.

Having a store in an ‘A’ location doesn’t bring in the competitive advantage it used to, be-cause the decreased importance of the physical stores in the eye of the consumer, means there's more competition, even from 100% online retailers. No wonder JCPenny adds a link to their online store to every post they share in social media.

Hibbett Sports Bloomingdale’sEarthfare

Buy Buy BABY Macy’sWalgreen’s

Text MVP to 57758 to receive Hibbett Sports’ text messages.

Text JOIN to 25666 to receive Bloomingdales’ text messages.

Text EAT to 71700 to receive Earthfare Healthy Supermarket’s text messages.

Text JOINWAL to 21525 to receive Walgreen’s text messages.

Text COUPONS to 62297 to receive Macy’s text messages.

Text OFFER1 to 42229 to receive Buy Buy BABY’s text messages.

JCPenney Best BuyFamous Footwear

Meijer Hy-Vee’s

Family Dollar Brookshire’s

Text JOIN to 527365 to receive JC Penney’s text messages.

Text GAMER to 332211 to receive Best Buy’s text messages.

Text PROMO to 326687 to receive Famous Footwear’s text messages.

Text PROMO to 634537 (MEIJER) to receive Meijer’s text messages.

Text NOWWOW to 49833 to receive Hy-Vee’s text messages.

Text GROCERY to 43101 to receive Brookshire’s Food and Pharmacy’stext messages.

Text VALUE to 28767 to receive Family Dollar’s text messages.

Kohl’s

Belk CostcoMen’s Wearhouse

National Dollar General

Text SAVE to 56457 (KOHLS) to receive Kohl’s text messages.

Text JOIN to 23551 to receive Belk’s text messages.

Text COSTCO to 71034 to receive Costco’s text messages.

Text STYLE to 41680 to receive Men’s Wearhouse’s text messages.

Text SAVE to 34898 (DGTXT) to receive Dollar General’s textmessages.

Text NWL to 64827 to receive National Wholesale Liquidators’ textmessages.

Payless Shoes Stage StoresBed Bath & Beyond

Dress Barn TargetLord & Taylor

Text SHOES to 747474 to receive Payless Shoes’ text messages.

Text STAGE to 38228 to receive Stage Stores’ text messages.

Text OFFER to 239663 to receive Bed Bath & Beyond’s text messages.

Text SALE to 95555 to receive Lord & Taylor’s text messages.

Text COUPONS to 827438 to receive Target’s text messages.

Text JOIN to 21226 to receive Dress Barn’s text messages.

COMMERCIAL PROPERTY

Shopping mall developers use SMS marketing to engage shoppers and make sure they alway have a reason to stop by, besides the offers brands prepare.

Simon Malls Tanger Outlets

Text SAVE to 74666 to receive Simon Malls’ text messages.

Text TANGER to 74700 to receive Tanger Outlets’ text messages.

HOUSEWARES & FURNITURE

Although it's profitable to be in the home furnishings business, it's also tough. Demand is influenced by the housing market. Also, people don't really feel like remodeling in slow economic times.

That's is why large companies compete through effective merchandising and market-ing. And SMS marketing is becoming a key weapon in their arsenal.

Kirkland’s StaplesJoAnn Fabrics

Sherwin Williams Things RememberedMichaels

Of�ce Max IKEAOf�ce Depot

Text SAVE to 572837 to receive Kirkland’s text messages.

Text STAPLES to 555444 to receive Staples’ text messages.

Text BEADS to 56266 (JOANN) to receive JoAnn Fabrics’ textmessages.

Text your zip code to 72468 (PAINT) to receive Sherwin Williams’ textmessages.

Text JOIN to 273283 (CREATE) to receive Michaels marketing texts.

Text OFFER to 33768 to receive Office Depot’s text messages.

Text OFFICEMAX to 62999 to receive Office Max’s text messages.

Text JOIN to 874438 (TRGIFT) to receive Things Remembered’s textmessages.

Text JOIN to 62345 to receive IKEA’s text messages.

SOCIETY

Churches, institutions, not-for-profits, student organisations and many more entities all use SMS text messages to connect with their "customers". Like it or now, even benefi-ciaries of various charity programs are "customers" and they need to be engaged using the same tools as a big business uses to connect with buyers.

DoSomething.org LDS

Text JOIN to 38383 to receive DoSomething’s text messages.

Text LDSTXT to 537898 to receive text messages from The Church of Jesus Christ of Latter-day Saints.

FOODSERVICE OUTLETS & HOTELS

Whether eating out or buying carry-out, people are consuming more and more of their meals from full-service and fast-food restaurants. Americans are the trend setters for this. Americans in middle-income households eat at home only 69 percent of the time, while those in high-income households eat out 35% of the time.

Papa John’s Hooters

Vdara Hotel & Spa ChipotleOld Country Buffet

Cracker Barrel Jack’s

Text START to 47272 to receive Papa John’s text messages.

Text MCLUB to 36832 to receive Hooters’ text messages.

Text VDARALV to 83667 to receive Vdara’s text messages.

Text CLUB to 888222 to receive Chipotle’s text messages.

Text CRAVE732 to 283338 to receive Bravo’s text messages.

Text JOIN to 55958 to receive Jack’s Family Restaurants’ textmessages.

Text COUPONS to 22627 to receive Cracker Barrel Country Store’s text messages.

Aria Las Vegas Circus CircusCaribou Coffee

Arby’s

Johnny Rockets Jack in the BoxBally’s Casino

Text ARIALV to 63095 to receive Aria Las Vegas’ text messages.

Text CLUB to 24399 to receive Circus Circus’ text messages.

Text CARIBOU to 65017 to receive Caribou Coffee’s text messages.

Text ARBYS to 27297 to receive Arby’s text messages.

Text VEGAS to 227466 to receive Bally’s Casino’s text messages.

Text JACK to 31278 to receive Jack in the Box’s text messages.

Text ROCKETS000 to 31256 to receive Johnny Rockets’ textmessages.

Auntie Anne’s Pretzels Applebee’sAvenue

Papa Murphy’s Pizza Hut

Boston’s Pizza MGM Grand

Text PERKS to 21333 to receive Auntie Anne’s Pretzels’ textmessages.

Text JOIN to 22337 to receive Applebee’s text messages.

Text AVE to 40679 to receive Avenue’s text messages.

Text JOIN to 90421 to receive Papa Murphy’s text messages.

Text HUT to 69488 to receive Pizza Hut’s text messages.

Text MGMOFFERS to 50435 to receive MGM Grand Hotel & Casino’s text messages.

Text BOSTONS to 30364 to receive Boston’s Pizza’s text messages.

Qdoba Mexican Grill Burger KingMandalay Bay

Zaxby’s Baskin Robbins

Seattle’s Best Coffee Sonic Drive In

Text Q to 50500 to receive Qdoba’s text messages.

Text BKALERTS to 287437 to receive Burger King’s text messages.

Text MBTODAY to 31449 to receive Mandalay Bay’s text messages.

Text ZAXBYS to 56593 to receive Zaxby’s text messages.

Text OFFER to 31310 to receive Baskin Robbins’ text messages.

Text SONIC to 876642 (USONIC) to receive Sonic Drive In’s text messages.

Text COFFEE to 33033 to receive Seattle’s Best Coffee’s textmessages.

PERSONAL CARE & BEAUTY

Health and personal care represent the second-largest retail group in the US, and in a $300 billion a year market, personal care and beauty products are big business.

Mac Cosmetics Kiehl’sCoverGirl

Text JOIN to 898622 to receive Mac Cosmetics’ text messages.

Text BREEZY to 24475 to receive CoverGirl’s text messages.

Text KIEHLS to 25787 to receive Kiehl’s text messages.

Babies R Us Toys R Us

Text BABIES 9 to 30364 to receive Babies R Us’ text messages.

Text DEALS to 78697 to receive Toys R Us’ text messages.

KIDS The parents' purchasing power is one of the factors influencing the market for products developed for infants and kids. When the parents' spending power decreases, businesses become more competitive. Companies do their best to convience kids and parents alike that their toys, treats, or games are the best on the market.

FMCG

The FMCG market is huge. Unilever alone made $58 billion in sales last year. The giant ended 2015 with a net profit of $5.78 billion. What Unilever and other consumer products manufacturers do to success is continually building their brands, and SMS marketing is a great tool to engage customers.

Dazbog Coffee Snapple

Text FREEDAZ to 466622 to receive Dazbog Coffee’s text messages.

Text REALFACT to 762775 to receive Snapple’s text messages.

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