FUTURIST HOTEL CONCEPT

J’ISRAEL’S

TRY A NEW EXPERIENCE AMONG OUR FUTURIST

HOTEL CONCEPT WITH 50 SPACE ACCOMODATIONS

WITH A HIGH TECH EQUIPMENT AND A SEMINAR

PANORAMIC SPACE WITH THREE MEETING ROOMS

AND TWO SUBCOMMITTEES ROOMS AND YARKONEA

AQUATIC UNIVERSE LOCATED WITH A CIRCULAR

SOLARIUM TERRACE LOCATED IN TEL-AVIV.

PLAN

I – Analysis environnemental structure

A – ISRAEL touristic trends

B- A focus on TEL-AVIV

II – S.W.O.T. Analysis

A – Advantages

B – Drawbacks

C – Opportunities

D- Threats

III – The commercial programm

IV – Distribution channels

V – The ad

VI – Staff board scheme

VII – Staff planning

VIII– Futurist hotel concept J’ISRAEL’S

I- Analysis environnemental structure

A – ISRAEL touristic trends

The professional magazine Tourmag published surprising results on the first results 2015 Franco-Israeli tourism "Israel is attracting more and more French tourists excellent vintage for the" Promised Land ", which expects a 20% increase in its. French tourists. the great cultural richness of Israel, combined with optimal safety standards, still wields great power of attraction with respect to the French tourists. "With 300,000 French tourists in Israel, we already had a very good year in 2014," says Efrat Groman, director general of the Israeli National Tourism Office. "For 2015 underway, we have already experienced very good growth in July (40%) and August (20%) in the French market.

For now, we are growing 15% for the past months and we should end the year with an increase of 20% of French tourists in Israel, "she added. The distribution is effected as follows: 60% of affinity tourism, 20% of pilgrimage tourism (Jerusalem, Church of the Nativity, Lake Tiberias, Capernaum, Bethlehem, etc ...) and 20% more general tourism. " IsraelValley MORE The hotel and tourism sector in Israel has not regained its level before the conflict in Gaza last summer: indicators remain red. 1.3 million foreign visitors arrived in Israel during the first five months of 2015; this is a decrease of 18% compared to the same period of the previous year.

LOWER DIRECT FLIGHTS TO EILAT According to the indicators just published the Israel Institute of Statistics, the tourism sector in Israel has not given the military conflict in the Gaza Strip in the summer of 2014. The fall of Palestinian rockets into Israel had fled the foreign tourist to other more welcoming destinations. Nearly a year later, the indicators are still in the red. From January to May 2015, Ben Gurion Airport was allowed to enter Israel 1 million foreign tourists, or 12% less than last year. As for the direct flights that serve the resort of Eilat, they transported 11.3000 tourists since the beginning of 2015, against 34,200 tourists during the same period last year: it is a sharp decline from 30% of arrival tourists in Eilat. The decline of foreign tourism is first found in the fill rate of Israeli hotels. From January to March 2015, the occupancy rate of 367 tourist hotels in the country was only 52%, against 58% in 2014. The number of overnight stays of foreign tourists decreased by 27%; the increase in overnight stays of Israelis (+ 9%) was not sufficient to compensate for the absence of foreign tourists.

LESS NIGHTS The military conflict with Gaza has also scared away visitors a day, mainly those that dock in an Israeli port, as part of a cruise, or who enter Israel by land (through the border posts of Taba, Arava and Allenby). From January to May 2015, 95,000 day tourists arrived in Israel, against 149,000 the previous year, a decline of 36%.

TURNOVER BERNE The crisis of foreign tourism also affects the turnover of the Israeli hotel industry . From January to March 2015, turnover totaled 1.8 billion shekels ; 41% were carried out with foreign tourists and 59% with Israelis ( nights and other tourist services). In dollars, the revenue generated by overnight stays of foreigners decreased by 25% compared to 2014 ; the largest decrease was recorded in Eilat. And what are the favorite cities for foreign tourists to spend the night ? During the first three months of 2015, 35% of foreign sales were made in Tel Aviv, followed by 28% for hotels in Jerusalem. Since early 2015, Eilat represents only 6 % of hotel revenue . Source: http://www.tourmag.com/Israel-

seduit-de-plus-en-plus-les-touristes-

francais_a76193.html

B- A focus on TEL-AVIV

Israel also suffers from a reputation of being a relatively expensive destination compared to other Mediterranean countries such as Turkey, Morocco or Tunisia. In contrast, Israel impresses with its excellent infrastructure and its services, as well as its fine cuisine and its beautiful sites, a cocktail that guarantees to have the money. Some obstacles remain, however, as the lack of air traffic or the number of available beds. Building restrictions in Tel Aviv slowed hotel growth, explain the directors of the Sheraton and the David Intercontinental.

"We must also take into account the explosion of real estate," says Jean-Louis Ripoche. "It is not good for hotel investment or room prices." Perhaps this is why there has been no construction of new large hotels the past fifteen years. Click to enlarge But the problem that most tourism development threatens Israel is the recent political events in the Middle East and North Africa, with an uncertain outcome, which could limit the tourism development in the short and medium term. Nevertheless, the Ministry of Tourism continues to encourage investors. Israel today has over 400 hotels with over 42,000 rooms. Eight new hotels are being built in Jerusalem, Herzliya, Ashdod, Netanya, Rehovot, Nazareth and Mitzpe Ramon. By the end, Tel-Aviv is expected to accommodate more and more LGBT guests,

II – S.W.O.T analysis

A - Advantages

- Business space on the roof with panoramic view and three meeting rooms et two subcommittee rooms - Yarkonea aquatic universe opens every day from 08.00 AM to 22.00 PM - Space accommodation with high tech and dometic equipment - Private secured garage with car porter and 50 individuals boxes for cars and a big box for motorcycles and bicycles - Room service with high quality products from 06 H 30 to 00 H 00

B - Drawbacks

- No restaurant - No late cleaning rooms - Big investment

C- Opportunities - Competitive advantage for innovative product - Geographic adaptations of the project

D – Threats - Administrative state disk - Maslowien blocking return in triumph

,

III – Commercial programm

The business guests We segment the businesses individuals (CEO, sales) thanks to travels agencies and TO, corporate (airlines companies) and the congresses and meetings. We focus on these segmentation for the seminars, incentives, congressists and others businesses groups. The Leasures guests Autocarists and tourism groups for touristic interests thanks to promotions, LS, yield prices and upselling.

IV – Distribution networks

OTA, travel agencies, TO, website, advertisements on local, area and national newspapers and channels

(BOAT MAGAZINE, i24news, balconytv)

V – The pub

OPENING FHC J’ISRAEL’S****

TRY A NEW EXPERIENCE AMONG OUR FUTURIST

HOTEL CONCEPT WITH 50 SPACE

ACCOMODATIONS WITH A HIGH TECH EQUIPMENT

AND A SEMINAR PANORAMIC SPACE WITH THREE

MEETING ROOMS AND TWO SUBCOMMITTEES

ROOMS AND YARKONEA AQUATIC UNIVERSE

LOCATED WITH A CIRCULAR SOLARIUM TERRACE

LOCATED IN TEL-AVIV.

FHC J’ISRAEL’S****

Tél. 00 972 92 75 12 00

Fax 00 972 92 75 12 01

Email : commercial@jisraels.il

Website : www.jisraels.il

ACCOMODATION SPACE DRAWING 30M2 ET 40 M2

MOVING SHELVES

RELA

X SP

AX

E (T

AB

LE + SO

FA + M

INIB

AR

HO

T A

ND

CO

LD)

DIGITAL WORK BOARDVISUAL WALL

SHO

WE

R W

ITH

BA

TH

DR

AW

ER

S 18

0 C

M X

90

CM

CA

PSU

LE H

YD

RO

MA

SSAN

TE

GTB BOX

LIFTA

BLE

BE

D W

ITH

VE

RR

IN 1

00

CM

X 9

0 C

M

LIFTA

BLE

BE

D W

ITH

VE

RR

IN 1

00

CM

X 9

0 C

M

RELAXATIO

N LOUNGE C

ONNECTED

DRIN

KS

RELAXATIO

N LOUNGE C

ONNECTED

WIT

H DRIN

KS

HC1 HC2 HC3 HC4

RELAXATION AQUALUDIC SPACE FOETUSIQUE JHC UNIVERSE

FUTURIST AQUATIC UNIVERSE

PANORAMIC SOLARIUM TERRACCE

PA

NO

RA

MIC

SOLA

RIU

M TER

RA

CE

PA

NO

RA

MIC

SOLA

RIU

M TER

RA

CC

E

AU RESERVED AUMANAGER

WEL

CO

ME

SPA

CE

STA

FF C

LOA

KR

OO

MS

TECHNICALS LOCALS

WAITING SPACE

RELAXATIO

N LOUNGE C

ONNECTED

DRIN

KS

RELAXATIO

N LOUNGE C

ONNECTED

WIT

H DRIN

KS

PA

NO

RA

MIC

SOLA

RIU

M TER

RA

CE

PANORAMIC SOLARIUM TERRACCE

PA

NO

RA

MIC

SOLA

RIU

M TER

RA

CC

E

WEL

CO

ME

SPA

CE

STA

FF C

LOA

KR

OO

MS

DIRECTEUR DAF

Responsable Commerciale

Commerciale Interne

Stagiaire

Chef Réception

RéceptionnisteRéceptionniste

TournantNight

RéceptionnisteVoiturier-

Bagagiste 1Voiturier-

Bagagiste 2Responsable Maintenance

Gouvernante

Femme de Chambre 1

Extras Femme de Chambre 1

Femme de Chambre 2

Extras Femmede Chambre 2

Barman 1 Barman 2

Responsable Petit-Déjeuner

Commis Petit-Déjeuner

Spa Manager Assistante Spa Thérapeute 1 Thérapeute 2

VI – Staff board scheme

VII– Staff planning

D D D D D O O

D D D D D O O

D D D D D O O

SM SM SM SM SM O O

O O SP SAM SAM SAM SAM

TH TH TH TH TH O O

O O TH TH TH TH TH

D D D D D O O

RM RM RM O O RM RM

O O RE RM RM RE RE

RE RE O RE RE N N

N N N N N O O

M M M M M O O

D D D D D O O

M/E M/E M/E M/E M/E O O

O O M/E M/E M/E M/E M/E

M/E M/E M/E M/E M/E O O

O O M/E M/E M/E M/E M/E

BKF BKF BKF BKF BKF O O

O O BKF BKF BKF BKF BKF

B B B B B O O

O O B B B B B

PC PC PC PC PC O O

O O PC PC PC PC PC

O = OFF D = 08 H 00/17 H 00 N = 23 H 00/08 H 00

S= 07 H 00/12 H 00 and 17 H 00/23 H 00 M= 08 H 00/13 H 00 BKF = 06 H 30/12 H 30

CH= 08 H 00/ 13 H 00 and 17 H 00/21 H 00 B= 16 H 30/01 H 00

M= 07 H 00/16 H 00 RE=15 H 00/00 H 00 VB=08 H 00/18 H 00

MAINTENANCE

HOUSEKEEPING

CHAMBERMAID 1

CHAMBERMAID 2

CHAMBERMAID HELP 1

CHAMBERMAID HELP 2

E=17 H 00/21 H 00

BREAKFAST MANAGER

BARMAN1

BARMAN2

BREAKFAST HELP

PORTER CAR 1

PORTER CAR 2

THERAPIST1

THERAPIST2

FRONT OFFICE MANAGER

NIGHT RECEPTIONIST

NIGHT-AUDITOR

RECEPTIONIST1

RECEPTIONIST2

PLANNING FHC J'ISRAEL'S****

STAFF : 24 MODIFICATION IN CASE OF BUSY OCCUPANCY

SPA MANAGER

SPA ASSISTANT MANAGER

FAM

SALES MANAGER

INTERNAL SALES

FRIDAY SATURDAY SUNDAY17/05/2016 MONDAY TUESDAY WEDN THURSDAY

ROOF TOP

1000 m2

SOLAR PANELS + WIND MACHINES + WATER PICK-UPS

750 m2

ACCOMODATION

(40 m2)

WWFE =

WATEREA WINDEA

FIREA EARTHEA

WW

FE

AQ

UA

TIC

UN

IVE

RS

E

WE

WW

FE

AQ

UA

TIC

UN

IVE

RS

E

SC3 SC4

CIRCULAR SOLARIUM TERRACE

SC6 SC7

CIRCULAR SOLARIUM TERRACE

SC5CST CST

CST =

CIRCULAR

SOLARIUM

A8

FUTURIST HOTEL CONCEPT DRAWING

AUDITORIUM + DANCING FLOOR + ARTIST SPACE

A9A10 A3A4A5A6A7

WE

A15

A16

X A17 A23

WE =

PANORAMIC MEETING ROOMS

HELISURFACE

WELCOMING ESPACE

500 m2

A24 A25 A26A18 A19 A20 A21 A22

X

A11

A12

A14

A1A2