1. PUBLIC LIBRARIES & BABY BOOMERS Introductory Webinar July 21, 2010

2. TODAYS PRESENTERS

Suzanne Flint, Library Programs Consultant, California State Library[email_address]or 916-651-9796

Stephen Ristau, Fellowship Coordinator[email_address]or 503-281-4305

Analisa Svehaug, Social Media Coordinator, HyperArts[email_address]or

510-339-6084

3. TODAYS AGENDA

Welcome

Fellowship Purpose and Background

Goals andLearning Philosophy

Knowledge Base Behind Fellowship

• The changing nature of aging and the new longevity

• Who are the Boomers and Why do They Matter?

• Transforming Libraries in Response

Fellowship Structure and Course Content

• Social media strategy

• Activities pre-institute

• Portland institute

• On-line learning community

• Surveys and evaluation

Questions & Answers

4. FELLOWSHIP PURPOSE

Increases in longevity have created a new life stage (of almost 30 years) between middle and late life.

Boomers (adults born between 1946-1964) are the first cohort to move through this new stage; they account for 78 million Americans.

Library services for seniors do not match the characteristics, talents, or interests of this Boomer generation.

Expand library innovation in serving and engaging this population of adults, ages 50+, transforming libraries in the process.

5. BACKGROUND

National initiative undertaken by Libraries for the Future[2006-2009]

California initiative trained 44 libraries, assisted 30 with community assessments, funded 24 targeted grants up to $20,000 each, and disseminated lessons learned[2007-2010].

6. CALIFORNIA RESPONSES

Boomer Information Zone (BIZ) provided a space and resources for Boomer networking, re-careering and social networking.

Taking the Bite Out of the Sandwich Yearsconnected Boomers to local resources on topics about redefining aging, caring for an aging parent, and re-careering.

BeHealthy5offered a program series and monthly activity checklists promoting financial, mental, social, physical and spiritual health.

Tame Your Techallowed users to experiment with and evaluate technology gadgets for free.

Feed Your Headfeatured experts on brain fitness and healthy aging.

Digital Storiesgathered first-hand accounts of 1960s public school integration efforts and brought a community together.

Volunteer Hubfacilitated community-wide opportunities for Boomer volunteers via a library volunteer webpage and conference.

Volunteer Speakers Bureauenabled Boomers to share a lifetime of expertise while helping the library provide low-cost programming.

7. WHAT IS A FELLOWSHIP?

A Fellow is part of a group of people who work together as peers in the pursuit of knowledge or practice.

The Fellowship will provide you with information and ideas but as important, it will help you frame productive questions.

You, as Fellows, must each precipitate and participate by sharing your knowledge, asking questions, joining in conversations, mentoring each other, and trying new things.

8. LEARNING PHILOSOPHY

As adult Fellows, we believe you:

Areself-directed

Havelife experiences and knowledgeworth contributing

Aregoal-oriented

Arerelevancy-oriented

Arepractical

As leaders/facilitators, we believe our role is to:

Create a conducive and stimulating learning environment

Engage knowledgeable and thought leaders and practitioners

Keep barriers to participation low

Provide feedback and facilitate participation among Fellows

9. HOW LEARNING IS CHANGING

Individuals will increasingly reshape institutions, rather than vice versa

So to transform our libraries, we must start with the journey that each of us must make as individuals

• Trajectory: Know where youre going What are you most passionate about?

• Leverage: Connect with others and mobilize resources that already exist

• Pace: Become agile and willing to risk so that you can move quickly in response to change and opportunity.

10. Blue Zones- Keys to Longevity

Move Naturally Make your home, community and workplace present you with natural ways to move. Focus on activities you love, like gardening, walking and playing with your family.

Right Outlook Know and be able to articulate your sense of purpose, and ensure your day is punctuated with periods of calm.

Eat Wisely Instead of groping from fad diet to fad diets, use time-honored strategies for eating 20% less at meals. Avoid meat and processed food and drink a couple of glasses of wine daily.

Belong to the Right Tribe Surround yourself with the right people, make the effort to connect or reconnect with your religion and put loved ones first.

SOURCE:Dan Buettner, www.bluezones.com 11. Who Are The Baby Boomers? GI Generation1905-25 50,000,000 Silent Generation 1926-45 35,000,000 Baby Boomers 1946-64 78,000,000 Generation X1965-82 65,000,000 Millennials1983-02 80,000,000 45,000,000 12. One out of every threeadultsin America is a Baby Boomer. Source: US Census 13. Boomer General Characteristics

Compared to previous generations,

this cohort generally:

Is living longer and healthier lives

Has greater affluence with more options for work, learning and leisure

Better educated, skills, and knowledge

Higher expectations

14. 18-49 50+ 135.3 million 91.5 million The target demographic? Source: US Census 2007 2017 +23% 113.0 million +1% 136.3 million 15. A New Life Stage: Not Your (Grand) Parents Retirement

30 years added to the middle of life

Uncharted territory with new opportunities and challenges

Impacts boomers and the generations that follow

16. Good news, honey seventy is the new fifty. 17. Understanding Boomer Behavior Early Fall Feel Young Inner-directed Diverse life stages Diverse lifestyles Ageless Self Centered Transformational OptimisticPsychology SOURCE : Matt Thornhill,The Boomer Consumer Sociology Anthropology 18. Healthy Lifestyles

Add points here

SOURCE:Paul Nussbaum, www.paulnussbaum.com 19.

Studies show thatphysical and cognitive declinescan be reduced, delayed, or prevented by:

Getting a good education

Having a high sense of control

Reducing stress and anxiety

Exercising regularly

Staying socially engaged

Engaging in cognitively stimulating activities

Effects are most beneficial when started early in adulthood

Successful Aging: Six Protective Factors SOURCE:Lachman & Agrigoroaei, 2008 20. Spirituality Slide- tbd 21. New Options for Life After 50

Motivated to:

Use their knowledge, skills, assets productively

Have better balance between work, learning and leisure

Find meaning and passion-give back

ChildhoodAdulthoodLater Adult ChildhoodAdulthoodLater Adult Traditional Retirement New Paradigm 22. A New Vision of Work After 50

Civic Ventureshelping society achieve the greatest return on experience

www.encore.com

23. Episodic formal engagementPart-time or seasonal nonprofit or public sector work Sustained work, often for a specific term Episodic,Informal participation Ongoing formal engagement Fulltime nonprofit or public sector work Occasional Low level commitment No organized volunteer structure Intermittent One-time commitment Organized volunteer structure Regular 2-5 hrs/week over 6-12 months/year Ongoing 10-15 hrs/week9-12 months/yr Part-time 16-32 hrs/week Full-time 40 hrs/week Social entrepreneur Full-time+Significant commitment of financial resources Salary or benefits possible but not likely Socially- responsible business creation Full-time+and/or Significant commitment of financial resources Salary or benefits Investment returns Wages orSalary Health benefits Other employee benefits Wages or Salary Possible employee benefits Stipend Transportation Or meal expenses Insurance Possible expense reimbursement Encore Careers SOURCE: The Spectrum of Social Purpose Work SOCIAL VENTURES PAID STIPENDED UNPAID 24. Implications

Boomer age citizens consider themselves in early middle age, feel younger than they are, and are inner-directed now dont treat them like they are old or seniors.

Knowing their age doesnt tell you their life stage take age out of your thinking

25.

They have a myriad of life styles not one size fits all programs

American midlife adults 50+ are optimistic, driven, transformational rethink your volunteering programs

26. Library Innovation

Libraries for the Future Lifelong Access Libraries Initiative

TLA50 Innovation- provide examples of

• Partnerships

• Program

• Promotion

• Place

• Position

27. TLA50 Innovation

Santa Monica Award Winning PSA

www.youtube.com/user/tla50#p/a/u/0/a7Zpv_zjmQE

Monterey Public Library

www.youtube.com/watch?v=LxZoX6FWnlo

28. FELLOWSHIP OVERVIEW

Todays webinar

Pre-institute activities 7/21-9/14

Institute in Portland 9/15-9/17

Interim Survey 9/22-10/6

Online Learning 9/28-5/9

Final Survey 5/11-5/25

29. 30. SOCIAL MEDIA

Transforming Life After 50 Website:

www.transforminglifeafter50.org

Social Media:

http://tla50resource.ning.com

http://twitter.com/tla50

www.facebook.com/pages/Transforming-Life-After-50/139104403123?ref=ts

www.youtube.com/user/tla50

31. PRE-INSTITUTE ACTIVITIES

Pick 1 of the following activities:

Media Scan

Read: article (available as download?)

Watch CNBC Brokaw Report: Boomer$www.cnbc.com/id/15840232/?video=1446052634&play=1

Intentional Conversations

• Question 1

• Question 2

• Question 3

32. PORTLAND INSTITUTE 33. ON-LINE LEARNING

Online Learning Courses

• 09/28 to 10/18:Leadership & Facilitation

• 11/02 to 11/22:Community Assessment

• December 2010: BREAK

• 01/04 to 01/24:Partnerships & Collaborations

• 02/08 to 02/28:Engaged Volunteers

• 03/15 to 04/04:Evaluation

• 04/19 to 05/09:Engagement, Social Media &Programming

34. SURVEYS & EVALUATIONS

Pre-Survey June 15-July 7, 2010

Interim Survey Sept. 22-Oct. 6, 2010

Final Survey May 11-May 25, 2011

35. Libraries helping to navigate the road ahead. 36. Lead. Inspire. Change the WorldAgain. Corporation for National & Community Service QUESTIONS & ANSWERS 37. THANK YOU!

Suzanne Flint, Library Programs Consultant, California State Library[email_address]or 916-651-9796

Stephen Ristau, Fellowship Coordinator[email_address]or 503-281-4305

Analisa Svehaug, Social Media Coordinator, HyperArts[email_address]or

510-339-6084