I N T R O T O YO U R N E XT 3 M O N T H S

HELLO

MKT 202 – INTRODUCTION TO MARKETING Sec 34 & 45

WHO AM I?

• EHFAZ NOWMAN • MASTERS IN MARKETING • University of Manchester, UK

• Worked in Advertising [TBWA & Grey]

• BACHERLOR’S IN MARKETING AND INB• North South University

• MKT 202; SEC 34 [NAC 204] & 45 [NAC 202]• MW – 8:00 am to 9:30am and 11:20am to 12:50pm

NOW, WHO ARE YOU?

• Introduce yourself to the class, but there is a catch!• Name• Little background• Hobbies• Favourite movie/ band• Where do you want to work or do?

COURSE INTRODUCTION

• ‘Introduction to Marketing’ is designed with an intention to build students’ foundation on the basic concepts and practices of marketing. Along with the marketing theories taught in class, the course also introduces students to real-world applications so that students can get a creative perspective of marketing and have an understanding on how to link marketing strategy to financial value. A firm grasp on this course would be crucial to successfully pursue the advanced marketing courses.

COURSE OBJECTIVES

At the end of this course, students should have firm understanding on:

•     Theoretical aspects of marketing principles•     Real-world applications and implementations

of marketing methods•     Manager’s perspective as a decision maker

•     How to work in a group environment•     How to communicate in a business

environment 

CLASS FORMAT

• Author: Philip Kotler and Gary Armstrong.• Title: Principles of Marketing• Edition & Year: 14th Edition

• Publisher: Pearson Prentic Hall• ISBN: 13:978-0-273-75243

CLASS FORMAT

• Lecture slides; PowerPoint

• Examples! Examples! Examples!

• Q/A; class participation

• Journals, articles, handouts

• Online research

• Book for reference

ASSESSMENT FORMAT

CLASS RULES

• BE ON TIME!

• NO MOBILE PHONES**

• NO LAPTOPS (or any other gadgets)

• PARTICIPATE

CONTACT ME

• ehfaznowman@gmail.com (for the time being)

• ehfaznsu.weebly.com – for all your resources

• Office room and hours - TBA

CLASS PARTICIPATION AND PRESENTATION