Intro to social_media_Orleans Chamber
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Transcript of Intro to social_media_Orleans Chamber
Intro to Social Media
Twitter 101
What is Twitter
• 140 character snippets• micro-blogging
• real time • most recent at the top
Why use Twitter
“I’m meeting my friend Jenny for lunch!”
“I don’t know what’s good to eat in this food court!”
“Is there a place to nurse my baby in this mall?”
Community
“Say hi to Jenny for me!” “I love Taco Del Mar”
“Check out the amazing children’s facilities near the food court!”
Let's sign up
Twitter Handle
• Full name (@larawellman)• Something related to business or blog
(@ottawastart)• A combination of name and busines
(@pb_vicky)
Twitter Handle
• Not too long
• Not too complicated
• Easy to remember
• It's not permanent
Timeline
• Tweets from those you follow will appear in your Timeline
Twitter is like the radio
@mentions
• If someone mentions you on Twitter it will appear here
Who to follow
• Search for people you know:o @larawellmano @larry_ringo @jasonbpt
• Search by keyword
Followers
• Only followers see your tweets in their stream• Quality over quantity
Basic Tweeting
• 140 characters• if you mention someone's handle in a tweet it will appear in
their @mentions• @handles do use up your 140 characters• if you start a tweet with someone's name only people who
follow BOTH of you will have tweet appear in their timeline • Twitter is an open conversation - there is no "butting in"
Twitter Lingo
RT = retweetYou are reposting someone's tweet to your network
Twitter Lingo : retweet
A retweet can also look like this:
Twitter Lingo : Retweet +
• Add some commentary when retweeting
Twitter lingo: Hashtags #
• Hashtags are words preceded by # o #orleanso #photographyo #politics
• You can use multiple words but don't add spaceso #socialmediao #momthevote
• You can use them to tie together a topic or evento #blissdomcanadao #voteono #ff
Hashtags
• clickable• Apps will let you follow specific hashtags• Used for twitter chats/parties
Hashtags for fun
• subtext• commentary
• hard to explain
Twitter Lingo : DM
• DM = Direct Message• Can only send to people who are following you• Like email but only 140 characters
Twitter Lingo : short URLS
• URL shortening tools (there are not ACTUAL links)o bit.ly/mRxeBo http://ow.ly/6NEco tinyurl.com/44hu7v o http://ht.ly/6NIf o goo.gl/bCCS
Let's tweet
• Engage Engage Engage!• No more than 1/3 broadcast• Do onto others• Join conversations• Be authentic
What should you tweet about
• Tweet new and interesting information about your business (with a link to your site)
• Tweet about the great events and restaurants you like• Tweet out information you find valuable• Ask questions (would you answer it?)
Who to follow
• Follow people mentioned in tweet• Follow people the people you follow follow• Search: names, keywords • Follow people from lists
Lists
Questions?