Intro to Social Media Utah Valley University - Web Communities Meeting Sept. 26, 2014.
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Transcript of Intro to Social Media Utah Valley University - Web Communities Meeting Sept. 26, 2014.
![Page 1: Intro to Social Media Utah Valley University - Web Communities Meeting Sept. 26, 2014.](https://reader036.fdocuments.us/reader036/viewer/2022070409/56649e755503460f94b766dc/html5/thumbnails/1.jpg)
Intro to Social MediaUtah Valley University - Web Communities Meeting
Sept. 26, 2014
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The Life of a Social Media Account
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A Very Good Place to StartWhere to begin when starting a social media account (or getting an old one in shape).
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Goals and ObjectivesNo one likes these.
We have to have them.
(You probably already do).
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Making SMART Goals Specific
Measurable
Achievable
Relevant
Time-based
Get everyone on the same page
Align with institutional goals
Remind yourself why it’s important
Be able to determine real success
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Fill It In and Out1. Content.
2. Who are you? (And why should I care?)
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What is Content? Text
Links
Images
Videos
Slides
Documents
Presentations
Logo
Contact Info
Other Profiles
Description
Mission
Sales Pitch
Hours
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And Who Are You?
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Make FriendsCampaigns
Contests
Advertising
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… but make sure they actually like you. Don’t be a doormat
Don’t promote all the time
Don’t be overbearing
Encourage giving and taking
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“Sellout” Campaign
Q: What is the value of a fan?
A: Good question.
Q: What’s the value of a crappy fan?
A: Better question.
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Be the Kind of Friend a Friend Would Like to HaveA social media account is trustworthy, loyal,
helpful, friendly, courteous, kind, obedient, cheerful, thrifty, brave, clean, and reverent.
Oh, and consistent, relevant, interesting, and authentic.
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Side Note: Consistency
Content
Voice
Interests
Day Part
Media
Frequency
Interaction
Goals
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Hard Work Paid OffA mature social media account becomes a
community.
This isn’t easy. It takes time, work, and attention.
However, a loyal fan base in social media is a very valuable asset.
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Dave’s Bernina Case Study
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Benefits of Social Media Branding
Feedback
Sales, Development
Customer Relations Management
Awareness
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Social Media at UVUSo, here’s the plan….
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Broaden and Deepen UVU’s
Influence OnlineBy sprucing up our social media accounts.
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Strengthen this Campus’s
Social Media Literacy
Through trainings around campus and tutorials soon available online.
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Connect UVU’s Voices in the
Social SphereBy acting like friends in real life– helping each
other out and working together.
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Questions?Suggestions and requests are welcome.