Intro to Social Media: How to Make it Work for You
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Transcript of Intro to Social Media: How to Make it Work for You
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Intro to Social MediaHow to Make it Work for You
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What is social media?Some definitions:• Virtual platforms for interaction, engagement and
networking where individuals can share “content, opinions, insights, experiences, perspectives and media themselves.”
• Communication channels that are focused on the relationships, conversations and collaborations between two or more people.
Source: Howard Greenstein (Harbrooke Group), Social Media Strategist
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What is social media?Social Media Classification:1. Social Networks
2. Blogs/Microblogs
3. Collaboration Sites
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What is Social Media?Social Media Classification:4. Media Content Sharing
5. Social Bookmarking
6. Review Sites
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What is Social Media?Social Media Breakdown:Facebook • Users: 845+ million users• Best for: Interacting on a more personal level with
contacts• What to share: Status updates, photos/videos, blog
posts, Q&As• Timeline: Tell your virtual story through photos,
friendships and personal milestones
Source: Zintro, http://mashable.com/2012/04/16/social-networks-tips-infographic/
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What is Social Media?Social Media Breakdown:Twitter• Users: 140 million users tweet on average 340
million tweets per day• Best for: Short updates; monitoring conversations• What to share: Links to content, hashtags (#),
questions and conversations • Hashtags: Use the “#” symbol to mark
keywords/topics
Source: Zintro, http://mashable.com/2012/04/16/social-networks-tips-infographic/
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What is Social Media?Social Media Breakdown:LinkedIn • Users: 150+ million users • Best for: Developing professional connections;
showcasing accomplishments• What to share: Relevant content to connections or
group members• Groups: Create/join discussions about your industry
Source: Zintro, http://mashable.com/2012/04/16/social-networks-tips-infographic/
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What is Social Media?Social Media Breakdown:Google+• Users: 100+ million users, Avg. 625,000 daily users• Best for: Starting conversations and including those
in your “circle”• What to share: Photos/video, blog posts, and links• Circles: Organize contacts into groups and target
your messages to specific contacts separately
Source: Zintro, http://mashable.com/2012/04/16/social-networks-tips-infographic/
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Why Social Media MattersGrowth and Popularity:
Source: Search Engine Journal, http://www.searchenginejournal.com/the-growth-of-social-media-an-infographic/32788/
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Why Social Media MattersGrowth and Popularity:• 70%+ of building industry professionals use social
media tools for business purposes at least once every few months
• More than 15% use social media daily
• LinkedIn (52.9%) and Facebook (42.2%) are the most popular networks among building professionals
Source: Professional Builder survey, July 2011
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Why Social Media MattersNetworking without Borders:• Opportunity to create a “virtual rolodex” that extends
well beyond your personal network of friends, family and coworkers
• Ability to engage in (or create) an online community that gives you access to individuals (or businesses) with similar interests
• Means to supplement face-to-face interactions anytime, anywhere
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Join the DiscussionHow to Join LinkedIn
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Join the DiscussionCustomizing Your Profile
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Join the DiscussionCustomizing Your Profile
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Join the DiscussionCustomizing Your Profile
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Join the DiscussionCustomizing Your Profile
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Join the DiscussionCustomizing Your Profile
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Join the DiscussionCustomizing Your Profile
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Join the DiscussionCustomizing Your Profile
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Join the DiscussionHow to Add Connections
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Join the DiscussionHow to Join Groups
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Join the DiscussionHow to Start Your Own Discussions
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Join the DiscussionHow to Participate in Discussions
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Join the DiscussionHow to Add Connections from Groups
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Join the DiscussionWhat We’re Talking About:• Building Information Modeling (BIM)• Daylighting• Tornado Hazard Mitigation• Conference Travel Arrangements
What We’re Going to Talk About:• Conference keynote speaker Michael Collins• FTC Green Guides• NFRC IVP
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Questions? Sam SinkhornAAMA’s Communications CoordinatorE: [email protected]: 847.303.5858 x224