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Intro to Segment & Tracking for Live Streaming by Livestorm
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Transcript of Intro to Segment & Tracking for Live Streaming by Livestorm
Intro to Segment & Tracking for live streaming
07 JUIN 2016 - #LIVESTORMTALKS - EN/FR - 25MIN
Gilles Bertaux • CEO @ Livestorm
Gilles Bertaux CEO @LIVESTORMAPP
Ex. Growth @ Mention + Designer @ TOTEMS My twitter: @gillesbertaux
🖖
We’re Livestorm. We do browser-based webinars for sales and user training.
Click to learn more.
This is how whatever webinar tool looks like…
Pipedrive
SegmentHelpscout
Hubspot
Your stack
Insert webinar tool here
Audience Segmentation
100% real-time in the browser CRMs & Marketing integrations
Analytics & Segmentation
Design
Real-time & No download
CRM & Marketing integrations
What we’ll cover• Small introducAon to Segment
• Tracking for web-conferencing
• Next steps for live streaming
3 event types • Track: action event (signed up, button clicked…)
• Identify: creates or identifies user based on cookie
• Page: sends a page load event
One tracking framework.
Name Why Properties Location
Name of the eventDescription. Why are we tracking
this?
Properties to send in params.
Where is it sent?
• Viewed Product Category • Viewed Product • Added Product • Completed Order
Ecommerce SemanAc Events
analytics.track('Viewed Product Category', { category: 'Games'});
• Viewed Product Category • Viewed Product • Added Product • Completed Order
Ecommerce SemanAc Events
analytics.track('Viewed Product Category', { category: 'Games'});
Note the irony 😏
• Viewed Product Category • Viewed Product • Added Product • Completed Order
Ecommerce SemanAc Events
analytics.track('Viewed Product', { id: '507f1f77bcf86cd799439011', sku: 'G-32', name: 'Monopoly: 3rd Edition', price: 18.99, category: 'Games'});
• Viewed Product Category • Viewed Product • Added Product • Completed Order
Ecommerce SemanAc Events
analytics.track('Added Product', { id: '507f1f77bcf86cd799439011', sku: '45790-32', name: 'Monopoly: 3rd Edition', price: 18.99, quantity: 3, category: 'Games'});
• Viewed Product Category • Viewed Product • Added Product • Completed Order
Ecommerce SemanAc Events
analytics.track('Completed Order', { orderId: '50314b8e9bcf000000000000', total: 30, revenue: 25, shipping: 3, tax: 2, discount: 2.5, coupon: 'hasbros', currency: 'USD', products: […]});
Why is this important: Live streaming is booming. And it will generate a
shitload of data. Yummy data.
• Session started/ended • User engaged • Stream enabled/disabled • User joined/left
Web-conferencing semanAc events
analytics.track(‘Session started', { session_id: '12345678'});
• Session started/ended • User engaged • Stream enabled/disabled • User joined/left
analytics.track(‘User engaged', { type: 'poll', id: ‘12345678’, content: ‘Yes’});
Web-conferencing semanAc events
• Session started/ended • User engaged • Stream enabled/disabled • User joined/left
analytics.track(‘Stream enabled', { id: '507f1f77bcf86cd799439011', type: 'screensharing', resolution: '1280x720'});
Web-conferencing semanAc events
• Session started/ended • User engaged • Stream enabled/disabled • User joined/left
analytics.track(‘User joined', { id: '50314b8e9bcf000000000000', name: ‘gilles bertaux'});
Web-conferencing semanAc events
We’re Livestorm. We do browser-based webinars for sales and user training.
Click to learn more.