Thought for TodayThought for Today

THE TOURISM & HOSPITALITY THE TOURISM & HOSPITALITY INDUSTRYINDUSTRY

Arlene M. GarrickArlene M. Garrick

Excelsior Community CollegeExcelsior Community CollegeIntroduction to Hospitality and TourismIntroduction to Hospitality and Tourism

Year 1Year 1

September 12, 2006

““The future now belongs to The future now belongs to societies that organize themselves societies that organize themselves for learning . . . nations that want for learning . . . nations that want high incomes and full employment high incomes and full employment

must develop policies that must develop policies that emphasize the acquisition of emphasize the acquisition of

knowledge and skills by everyone, knowledge and skills by everyone, not just a select fewnot just a select few.”.”

(Ray Marshall & Marc Tucker, (Ray Marshall & Marc Tucker,

Thinking For A Living: Education And The Wealth of NationsThinking For A Living: Education And The Wealth of Nations,1992),1992)

WHAT IS TOURISM ?WHAT IS TOURISM ? The temporary movement of The temporary movement of

people to destinations outside people to destinations outside their normal places of work and their normal places of work and residence, and about the activities residence, and about the activities they undertake during their stay, they undertake during their stay, and the facilities created by the and the facilities created by the destinations to cater to their destinations to cater to their needs.needs.

WORLD TOURISM ORGANIZATIONWORLD TOURISM ORGANIZATION

TOURISM DEFINEDTOURISM DEFINED

The The temporarytemporary movement of people to movement of people to

destinations destinations outsideoutside their their normalnormal places places

of work & residence.of work & residence.

It includes the It includes the activitiesactivities they undertake they undertake

during their stay & the during their stay & the facilitiesfacilities created created

by the destinations to by the destinations to catercater to needs. to needs.

CHARACTERISTICS OF CHARACTERISTICS OF TOURISMTOURISM

Involves the movement of people & Involves the movement of people & their stay in various destinations.their stay in various destinations.

The stay at destination is The stay at destination is temporary.temporary.

The reason for the visit is for The reason for the visit is for purposes other than employment.purposes other than employment.

Gives rise to activities that are Gives rise to activities that are distinct from those of residents.distinct from those of residents.

THE THE SECTORS/INDUSTRIESSECTORS/INDUSTRIES

HOSPITALITYHOSPITALITYENTERTAINMENT ENTERTAINMENT

& RECREATION& RECREATION

SUPPORT SUPPORT SYSTEMSSYSTEMS

TRANSPORTATIONTRANSPORTATION

TOURISM TOURISM INDUSTRYINDUSTRY

COMPONENTS OF COMPONENTS OF TOURISMTOURISM

Transportation:Transportation: Accessibility from one place to the next.Accessibility from one place to the next.

Accommodation: Accommodation: A place to sleep/rest.A place to sleep/rest.

Activities/Entertainment: Activities/Entertainment: Events designed for recreation.Events designed for recreation.

Amenities: Amenities: Food & Beverage, Shopping, Support Food & Beverage, Shopping, Support

services & Tourism Organizations.services & Tourism Organizations.

Figure 1-1Figure 1-1Scope of the Hospitality-Tourism Scope of the Hospitality-Tourism IndustryIndustry

WHO IS A TOURIST ?WHO IS A TOURIST ?

Any person who visits a country Any person who visits a country for at least one night but less for at least one night but less than a year for a variety of than a year for a variety of reasons other than employment.reasons other than employment. In other wordsIn other words

Is any person who Is any person who visits visits a country or a country or place for place for more than 24 hours but lessmore than 24 hours but less than a year for a variety of reasons than a year for a variety of reasons other than employmentother than employment

TYPES OF TOURISTSTYPES OF TOURISTS International: International:

A tourist who travels outside his/her country of A tourist who travels outside his/her country of residence residence e.g. Canadian visiting Jamaicae.g. Canadian visiting Jamaica..

Regional:Regional: A tourist visiting another country within a defined A tourist visiting another country within a defined

geographical region.geographical region. e.g. Jamaican visiting Barbados.e.g. Jamaican visiting Barbados.

Domestic:Domestic: A tourist who another town/city within his own A tourist who another town/city within his own

country. country. E.g. A Kingstonian visiting Portland.E.g. A Kingstonian visiting Portland.

INTERNATIONAL INTERNATIONAL TOURISTTOURIST

A person who travels A person who travels outsideoutside his his

or her own of residence either or her own of residence either

without or within a without or within a defined defined

geographical regiongeographical region for more than for more than

24 hours and less than 1 year.24 hours and less than 1 year.

DOMESTIC TOURISTDOMESTIC TOURIST

A person travelling to a place A person travelling to a place

within their own countrywithin their own country and and

spends at least one night but spends at least one night but

less than a year.less than a year.

REGIONAL TOURISTREGIONAL TOURIST

A person who travels A person who travels within a within a

particular geographical regionparticular geographical region and and

stays more than 24 hours but stays more than 24 hours but

less than a year e.g Caribbean less than a year e.g Caribbean

or Pacific Regions or Pacific Regions

EXCURSIONISTEXCURSIONIST

Day visitorDay visitor who spends less than who spends less than

twenty four hours in a place twenty four hours in a place

visited e.g church groups, visited e.g church groups,

youth clubs, cruise ship youth clubs, cruise ship

passengers.passengers.

CATEGORIES OF CATEGORIES OF TOURISMTOURISM Eco Tourism-Eco Tourism-

Promotes conservation of the environmentPromotes conservation of the environment Community Tourism- Community Tourism-

Inter-relationship between tourism sector & Inter-relationship between tourism sector & community memberscommunity members

Cultural Heritage Tourism- Cultural Heritage Tourism- Preservation of the history, customs & traditions of Preservation of the history, customs & traditions of

a regiona region Special Events Tourism- Special Events Tourism-

Creation & the organization of a wide range of Creation & the organization of a wide range of activities which may or may not be designed for the activities which may or may not be designed for the purpose of attracting tourist.purpose of attracting tourist.

HERITAGE TOURISMHERITAGE TOURISM

Is the Is the preservationpreservation & & showcasing showcasing of of

any element of culture that have any element of culture that have

been passed down from one been passed down from one

generation to another.generation to another.

The culture is The culture is recognizedrecognized as being as being

part of the part of the collectivecollective historical historical

experience of a place or people.experience of a place or people.

COMMUNITY TOURISMCOMMUNITY TOURISM

The The involvement involvement of community & of community &

the development of a strong the development of a strong

inter relationshipinter relationship between the between the

tourism sector & the tourism sector & the

community memberscommunity members

ECO TOURISMECO TOURISM

Travel that Travel that promotes promotes conservation of conservation of

the environment in its natural the environment in its natural

state. state. EveryoneEveryone is involved in is involved in

maintaining maintaining the ecological the ecological balancebalance

between health of the individual between health of the individual

and health of the environment.and health of the environment.

OTHER TYPES OF TOURISMOTHER TYPES OF TOURISM

PleasurePleasure SportsSports Business/TradeBusiness/Trade ReligionReligion HealthHealth

The Pineapple The Pineapple TraditionTradition

Symbol of welcome, Symbol of welcome, friendship and friendship and hospitalityhospitality

Recognized Recognized internationallyinternationally

Foundation for Foundation for concept of concept of “SERVICE”“SERVICE”

Hospitality and Hospitality and TourismTourism

Largest and fastest growing Largest and fastest growing industries industries

Common dynamicsCommon dynamics Delivery of services and productsDelivery of services and products Customer and guest impressions are Customer and guest impressions are

criticalcritical

Scope of Hospitality Scope of Hospitality and Tourism Industryand Tourism Industry

TravelTravel AirAir CruiseCruise RailRail CoachCoach AutoAuto EcotourismEcotourism

LodgingLodging HotelsHotels MotelsMotels

Meetings, Meetings, Conventions and Conventions and ExpositionsExpositions

RestaurantsRestaurants Managed servicesManaged services RecreationRecreation

AttractionsAttractions GamingGaming ParksParks Recreation Recreation

Characteristics of the Characteristics of the Hospitality IndustryHospitality Industry

Product is intangible and Product is intangible and perishableperishable

No such thing as business hoursNo such thing as business hours Hospitality operations run on a 24 Hospitality operations run on a 24

hour basis all year roundhour basis all year round Characterized by shift workCharacterized by shift work

Corporate PhilosophyCorporate Philosophy

Philosophy…Philosophy… Shift towards greater employee Shift towards greater employee

empowermentempowerment Strong links to TQMStrong links to TQM Service philosophy is a way of lifeService philosophy is a way of life

Corporate CultureCorporate Culture

Culture…Culture… Overall style and Overall style and

feel of the companyfeel of the company Mission Mission

StatementStatement Central purposes, Central purposes,

strategies and strategies and valuesvalues

Corporate CultureCorporate Culture

GoalGoal Broad statement Broad statement

geared towards geared towards accomplishmentaccomplishment

ObjectiveObjective Quantification of Quantification of

goalsgoals

Strategy/TacticsStrategy/Tactics Actions needed to Actions needed to

reach goalsreach goals

Reasons Behind Reasons Behind Inconsistency in ServiceInconsistency in Service

Education system does not Education system does not teach serviceteach service

Little priority on training in Little priority on training in serviceservice

Over-reliance on TechnologyOver-reliance on Technology Lack of motivationLack of motivation

““Seven Deadly Sins of Seven Deadly Sins of Service”Service”

1.1. ApathyApathy2.2. Brush-offBrush-off3.3. ColdnessColdness4.4. CondescensionCondescension5.5. RoboticsRobotics6.6. Rule bookRule book7.7. Runaround Runaround

For Success in For Success in Service We Need to:Service We Need to:

Focus on the guestFocus on the guest Understand the role of the guest-Understand the role of the guest-

contact employeecontact employee Weave a service culture into Weave a service culture into

education and training systemseducation and training systems Thrive on changeThrive on change

Moments of TruthMoments of Truth

Examples in a restaurantExamples in a restaurant Guest calls for reservationGuest calls for reservation Guest tries to find restaurantGuest tries to find restaurant Guest parkingGuest parking Guest welcomeGuest welcome Guest is told table is not readyGuest is told table is not ready Guest goes to lounge for a cocktailGuest goes to lounge for a cocktail

TrendsTrends

GlobalizationGlobalizationSafety and securitySafety and securityDiversityDiversityServiceServiceTechnologyTechnologyLegal issuesLegal issuesChanging Changing

demographicsdemographicsPrice-valuePrice-valueSanitationSanitation

WHY PEOPLE TRAVEL ?WHY PEOPLE TRAVEL ?

SportsSports Leisure/RelaxationLeisure/Relaxation

AdventureAdventure HealthHealth

EducationEducation BusinessBusiness

Conferences, Meetings & Conferences, Meetings & ConventionsConventions

Visiting Friends & RelativesVisiting Friends & Relatives

FACTORS INFLUENCING FACTORS INFLUENCING TOURISMTOURISM

Incomes (disposable & Incomes (disposable & discretionary).discretionary).

Time:Time: Flexible working hours/weekends Flexible working hours/weekends Early retirement.Early retirement.

Paid vacationsPaid vacations Improved speed of travel.Improved speed of travel. Peace vrs TerrorismPeace vrs Terrorism Currency ExchangeCurrency Exchange

TOURISM TOURISM ORGANIZATIONSORGANIZATIONS

Tourist Trade Development BoardTourist Trade Development Board Ø Established in 1922 by the Government.Established in 1922 by the Government.

Jamaica Tourist BoardJamaica Tourist Board

Ø Established in 1955 to replace the Tourist Established in 1955 to replace the Tourist Trade Development BoardTrade Development Board

Jamaica Hotel and Tourist AssociationJamaica Hotel and Tourist Association

Ø Established in 1961 as a private sector Established in 1961 as a private sector organization.organization.

TOURISM ORGANIZATIONS TOURISM ORGANIZATIONS (cont.)(cont.)

Ministry of Tourism Ministry of Tourism Ø Created in 1980 by the Government, with Created in 1980 by the Government, with

responsibility for the development of the tourismresponsibility for the development of the tourism

industry. industry.

Tourism Action Plan (TAP) Tourism Action Plan (TAP) Ø Contracted in 1993 by the Government to manage Contracted in 1993 by the Government to manage

the Information Officers, Standards, Inspections and the Information Officers, Standards, Inspections and Tourism Training.Tourism Training.

Tourism Product Development Company (TPDCo)Tourism Product Development Company (TPDCo) Ø Contracted in to manage Standards Inspections, Contracted in to manage Standards Inspections,

Licensing, Projects and Tourism Training.Licensing, Projects and Tourism Training.

OVERVIEW OF OVERVIEW OF JAMAICAN TOURISMJAMAICAN TOURISM

Package Deal – Package Deal – Ø Thomas Cook established a Tour Company in Thomas Cook established a Tour Company in

England in the 19th century. This type of tourism England in the 19th century. This type of tourism rose to prominence in the late 1960’s and 70’s.rose to prominence in the late 1960’s and 70’s.

Ø This type of tourism rose to prominence in the This type of tourism rose to prominence in the late 1960’s and 70’s.late 1960’s and 70’s.

The Wintering Rich – The Wintering Rich – Ø From Plantocracy – 1960’s this group From Plantocracy – 1960’s this group

predominated as tourists. predominated as tourists. Ø These included European aristocracy, film stars These included European aristocracy, film stars

and captains of industry for who money was no and captains of industry for who money was no object. object.

OVERVIEW OF OVERVIEW OF JAMAICAN TOURISMJAMAICAN TOURISM (cont.)(cont.)

Individual Tourist –Individual Tourist –

Ø More persons were able to enjoy holidays More persons were able to enjoy holidays overseas, because of overseas, because of

Ø Holiday pay, Holiday pay,

Ø the advent of trade unionism and better paying the advent of trade unionism and better paying jobs, jobs,

Ø reduction in the expenses of overseas travel.reduction in the expenses of overseas travel.

OVERVIEW OF OVERVIEW OF JAMAICAN TOURISMJAMAICAN TOURISM (cont.)(cont.)

Youth Hostelier –Youth Hostelier –Ø Low expense travelling which allows the traveler Low expense travelling which allows the traveler

to start at a very early age and at an extremely to start at a very early age and at an extremely low economic cost.low economic cost.

Campsiter – Campsiter – Ø This traveler moves with his pack and his tent This traveler moves with his pack and his tent

thereby saving on accommodation cost.thereby saving on accommodation cost.

RESORT AREASRESORT AREAS Port AntonioPort Antonio

Kingston & Port RoyalKingston & Port Royal

Montego BayMontego Bay

Ocho RiosOcho Rios

NegrilNegril

Mandeville & South CoastMandeville & South Coast

PORT ANTONIOPORT ANTONIO 1868 1868

Captain Busch began transporting bananas Captain Busch began transporting bananas from Port Antonio to Boston. He encouraged from Port Antonio to Boston. He encouraged the peasants to plant bananas as that would the peasants to plant bananas as that would make them rich.make them rich.

1890 1890

Captain Lorenzo Baker took away the trade Captain Lorenzo Baker took away the trade from Captain Busch. He not only from Captain Busch. He not only transported bananas to the US but brought transported bananas to the US but brought back people on the shipsback people on the ships

PORT ANTONIOPORT ANTONIO

First HotelFirst Hotel

Titchfield CottagesTitchfield Cottages built in 1897 by Captain built in 1897 by Captain Baker.Baker.

TITCHFIELD HOTELTITCHFIELD HOTEL Completed in 1905 with every Completed in 1905 with every

modern convenience:modern convenience:Ø plunger elevator, plunger elevator,

Ø electric lights, electric lights,

Ø direct table and direct table and

Ø telegraph service and Post Officetelegraph service and Post Office

Opened during the winter Opened during the winter months.months.

Manned by personnel from his Manned by personnel from his hotel in Boston that was hotel in Boston that was closed during this periodclosed during this period

PORT ANTONIO PORT ANTONIO (cont’d)(cont’d)

19401940

ØFrenchman Cove created the All-Frenchman Cove created the All-inclusive Packageinclusive PackageØUS$2000 per couple for 2 weeks.US$2000 per couple for 2 weeks.

ØThis package included This package included “everything”, including the “everything”, including the cleaning of shoes.cleaning of shoes.

Trade Exhibitions were held Trade Exhibitions were held project manufactured goods in project manufactured goods in the British Empire & the United the British Empire & the United States.States.

Crystal Palace (1851) Crystal Palace (1851)

London (1886) London (1886)

Interest at these exhibitions Interest at these exhibitions prompted the hosting the prompted the hosting the Exhibition of 1891.Exhibition of 1891.

KINGSTONKINGSTONGovernment InvolvedGovernment Involved

Exhibited: Exhibited:

Pimento, Pimento,

Coffee, Coffee,

Sugar, Sugar,

Rum, Rum,

CocoaCocoa

THE JAMAICA THE JAMAICA INTERNATIONALINTERNATIONAL EXHIBITION EXHIBITION

Legislation led by Governor Henry Blake. Legislation led by Governor Henry Blake.

To create incentives for businessmen/companies To create incentives for businessmen/companies to provide hotel accommodation during the to provide hotel accommodation during the Exhibition.Exhibition.

Held at Quebec Lodge. Held at Quebec Lodge.

Held from at January 27, 1891 – May 2, 1891.Held from at January 27, 1891 – May 2, 1891.

Formally open by His Royal Highness, Prince Formally open by His Royal Highness, Prince George, Prince of Wales. Later became KING George, Prince of Wales. Later became KING George V of EnglandGeorge V of England

QUEBEC LODGEQUEBEC LODGE An elegant structure in a Moorish design. An elegant structure in a Moorish design.

Situated north of the Kingston race course on the Situated north of the Kingston race course on the portion of the Quebec Lodge lands and the portion of the Quebec Lodge lands and the waterworks land at Cavaliers Pen.waterworks land at Cavaliers Pen.

Now site of Wolmer’s Girl’s School.Now site of Wolmer’s Girl’s School.

Empowered the Colonial Secretary to contract, Empowered the Colonial Secretary to contract, on behalf of the Government, Agreements for on behalf of the Government, Agreements for erecting, extending, completing and maintaining erecting, extending, completing and maintaining hotels on the island, on such terms and hotels on the island, on such terms and conditions as the Governor in Privy Council conditions as the Governor in Privy Council might approve.might approve.

Before the Colonial Secretary could enter into Before the Colonial Secretary could enter into an agreement with any company under this law, an agreement with any company under this law, the plans, specifications and estimates of the the plans, specifications and estimates of the firm first had to be ratified by the Governor in firm first had to be ratified by the Governor in Privy CouncilPrivy Council

THE JAMAICA HOTELS LAWTHE JAMAICA HOTELS LAW – 1890

THE JAMAICA HOTELS LAWTHE JAMAICA HOTELS LAW Work on every hotel contracted to be Work on every hotel contracted to be

built, extended, or completed must also built, extended, or completed must also be fully finished and the building equipped be fully finished and the building equipped within nine months of the Law’s passage.within nine months of the Law’s passage.

Exempted from import duties all building Exempted from import duties all building materials, furniture, and fittings imported materials, furniture, and fittings imported in the island in connection with building in the island in connection with building and equipping these hotels.and equipping these hotels.

The Government pledged the general The Government pledged the general revenues and assets of the colony as a revenues and assets of the colony as a guarantee on the principal and interest of guarantee on the principal and interest of any debentures and certificates that any debentures and certificates that companies might issue to cover the companies might issue to cover the estimated cost of their undertakings.estimated cost of their undertakings.

MYRTLE BANK HOTELMYRTLE BANK HOTELLocated at Harbour Street

•Built in 1870 by James Gall, a Built in 1870 by James Gall, a Scotsman.Scotsman.

•Demolished in May 1890 after Demolished in May 1890 after being sold.being sold.

•Kingston Hotels Company which Kingston Hotels Company which bought the original Myrtle Bank bought the original Myrtle Bank Hotel from James Gall took Hotel from James Gall took advantage of the 1890 Hotels Law to advantage of the 1890 Hotels Law to build on the same site.build on the same site.

•Owned by Abe Issa in 1943Owned by Abe Issa in 1943

•Demolished in 1969 by the UDCDemolished in 1969 by the UDC

THE HOTEL RIO COBRETHE HOTEL RIO COBRESpanish Town

Built by the St. Built by the St. Catherine Catherine Hotels Hotels Company under Company under the provisions the provisions of the 1890 of the 1890 Hotels Law.Hotels Law.

THE QUEENS HOTELTHE QUEENS HOTELCorner of Princess and Haywood Streets

•Built by the Jamaica Built by the Jamaica Hotels Company under Hotels Company under the provisions of the the provisions of the 1890 Hotels Law.1890 Hotels Law.

•Today, a vacant lot.Today, a vacant lot.

CONSTANT SPRING HOTELCONSTANT SPRING HOTELConstant Spring Road

First building in Jamaica First building in Jamaica to be lit by electricity.to be lit by electricity.

Built in 1888 by the Built in 1888 by the American Hotels American Hotels Company.Company.

Seized upon the Jamaica Seized upon the Jamaica Hotels Law to erect Hotels Law to erect several small cottages several small cottages on the Hotel’s groundson the Hotel’s grounds

Purchased in 1940 by Purchased in 1940 by the Franciscan Sisters the Franciscan Sisters

Became Immaculate Became Immaculate Conception High SchoolConception High School

MONEAGUE HOTELMONEAGUE HOTELSt. Ann

Erected in Moneague Erected in Moneague by the Moneague by the Moneague Hotels Company.Hotels Company.

Later became the Later became the Moneague Teachers Moneague Teachers College.College.

Now Moneague Now Moneague CollegeCollege

Erected in Mandeville.Erected in Mandeville.

Later destroyed by Later destroyed by fire and rebuilt.fire and rebuilt.

Name changed to Name changed to Brooks Hotel, later Brooks Hotel, later renamed Mandeville renamed Mandeville Hotel.Hotel.

Still a Hotel today.Still a Hotel today.

MANDEVILLE HOTELMANDEVILLE HOTELManchester

MONTEGO BAYMONTEGO BAY Sanatorium Caribee built in 1890 owned by Dr. Sanatorium Caribee built in 1890 owned by Dr.

Alexander McCattyAlexander McCatty

Waters of the Doctor’s Cave said to have curative Waters of the Doctor’s Cave said to have curative powers.powers.

First advertised in 1920First advertised in 1920

With destruction of the Cave through natural elements, With destruction of the Cave through natural elements, the beach is now known as Doctor’s Cave Beachthe beach is now known as Doctor’s Cave Beach

Erection of the Casa Blanca, later renamed Doctor’s Erection of the Casa Blanca, later renamed Doctor’s Cave Hotel followed by construction of Casa Montego, Cave Hotel followed by construction of Casa Montego, and others.and others.

DOCTOR’S CAVEDOCTOR’S CAVE

TOWER ISLE HOTELTOWER ISLE HOTELMODERN TOURISM

Tower Isle Hotel was Tower Isle Hotel was opened by Abe Issa opened by Abe Issa in 1949.in 1949.

First hotel in Jamaica First hotel in Jamaica to be opened all-year to be opened all-year round.round.

Renamed Couples Renamed Couples Ocho Rios in 1978.Ocho Rios in 1978.

Modified the all-Modified the all-inclusive plan.inclusive plan.

OCHO RIOSOCHO RIOSOriginally a fishing Village.Originally a fishing Village.

Expansion was Expansion was meticulously planned by meticulously planned by the Urban Development the Urban Development Corporation.Corporation.

The harbour was dredged, The harbour was dredged, thereby creating additional thereby creating additional beach area.beach area.

Apartments and Hotels Apartments and Hotels were built.were built.

Former naval base – convoys Former naval base – convoys assembled and departed on assembled and departed on expeditions during British colonial expeditions during British colonial rule.rule.

Notorious for whaling practices at Notorious for whaling practices at Bloody Bay.Bloody Bay.

Fishing VillageFishing Village

1959 Norman Manley – Premier 1959 Norman Manley – Premier commissioned the construction of commissioned the construction of a road through the Morassa road through the Morass

NEGRILNEGRIL

1960’S area made popular by the Hippies/ 1960’S area made popular by the Hippies/ Flower Children.Flower Children.

Accommodation provided in Private Accommodation provided in Private Homes, Cottages and Villas; which were Homes, Cottages and Villas; which were mainly on the West End.mainly on the West End.

Later larger accommodations were built Later larger accommodations were built on the beach front.on the beach front.

Early hotels include Charela Inn, Negril Early hotels include Charela Inn, Negril Beach Village, Negril Tree House.Beach Village, Negril Tree House.

1977 Negril was advertised by Negril 1977 Negril was advertised by Negril Beach Village, now Hedonism.Beach Village, now Hedonism.

NEGRILNEGRIL (cont’d)(cont’d)

MANDEVILLE/SOUTH MANDEVILLE/SOUTH COASTCOAST Mandeville Hotel was originally Mandeville Hotel was originally

a barracks for English troops a barracks for English troops when Mandeville was a garrison when Mandeville was a garrison town.town.

The army departed in 1890 and The army departed in 1890 and the building became a hotel.the building became a hotel.

The start of the Bauxite industry The start of the Bauxite industry in the 1950’s added a new in the 1950’s added a new dimension to Mandevilledimension to Mandeville

MANDEVILLE HOTELMANDEVILLE HOTEL

MANDEVILLE/SOUTH COASTMANDEVILLE/SOUTH COAST

(cont’d)(cont’d) Serious attempts at developing the Serious attempts at developing the

South Coast (St. Elizabeth in South Coast (St. Elizabeth in particular) began in the 1980’s.particular) began in the 1980’s.

Stretching from Milk in the east to Stretching from Milk in the east to Black River in the west, the area has Black River in the west, the area has developed rather slowly.developed rather slowly.

It offers the “off the beaten track” It offers the “off the beaten track” experience and caters to visitors experience and caters to visitors who are seeking an Eco-tourism who are seeking an Eco-tourism destination.destination.

Community Tourism is the hallmark Community Tourism is the hallmark of this resort area.of this resort area.

MANDEVILLE/SOUTH COASTMANDEVILLE/SOUTH COAST

(cont’d)(cont’d) Serious attempts at developing the Serious attempts at developing the

South Coast (St. Elizabeth in South Coast (St. Elizabeth in particular) began in the 1980’s.particular) began in the 1980’s.

Stretching from Milk in the east to Stretching from Milk in the east to Black River in the west, the area has Black River in the west, the area has developed rather slowly.developed rather slowly.

It offers the “off the beaten track” It offers the “off the beaten track” experience and caters to visitors experience and caters to visitors who are seeking an Eco-tourism who are seeking an Eco-tourism destination.destination.

Community Tourism is the hallmark Community Tourism is the hallmark of this resort area.of this resort area.

TOURISMTOURISMThe world’s largest industry.The world’s largest industry.

The world’s biggest employer.The world’s biggest employer.

Involves providing & receiving Involves providing & receiving service.service.

People helping people.People helping people.

THE THE SECTORS/INDUSTRIESSECTORS/INDUSTRIES

TOURISM TOURISM INDUSTRYINDUSTRY

HOSPITALITYHOSPITALITYLodgingLodging

FoodFood

BeverageBeverage

RECREATIONRECREATION

Games &Games &SportsSports TheatreTheatre

LeisureLeisure

MusicMusic

GamingGaming

Gaming/Gaming/GamblingGambling

SUPPORT SYSTEMSSUPPORT SYSTEMS

EducationEducation

Travel Travel SupportSupport

FinancialFinancial

OthersOthers

I.T.I.T.TRANSPORTATIONTRANSPORTATION

AirAir

RoadRoad

SeaSea RailRail

                            

    

International ArrivalsInternational Arrivals

Receipts -worldwideReceipts -worldwide

Top 5Top 5destinations/earners/spenderdestinations/earners/spender

ss1 France France

2 Spain 2 Spain

3 United States3 United States

4 Italy4 Italy

5 ChinaChina

1 United StatesUnited States

2 Spain 2 Spain

3 France3 France

4 Italy 4 Italy

5 China5 China

1 United StatesUnited States

2 Germany 2 Germany

3 United Kingdom3 United Kingdom

4 Japan4 Japan

5 France 5 France

HospitalityHospitality

Derived from Old French word Derived from Old French word

‘‘hospicehospice’.’.

MeaningMeaning

‘‘to provide for to provide for

or care for travelersor care for travelers

sectorssectors

AccommodationAccommodation Hotels, Motels, Inns, Hotels, Time shares, Hotels, Motels, Inns, Hotels, Time shares,

Resorts, Private Villas, etc.Resorts, Private Villas, etc.

Food ServicesFood Services Restaurants, Schools/colleges, Snack bars, Restaurants, Schools/colleges, Snack bars,

Chop bars, etc.Chop bars, etc.

Beverage ServicesBeverage Services Drinking Bars, Pubs, Taverns, Night clubs, Drinking Bars, Pubs, Taverns, Night clubs,

Liquor shops, etc Liquor shops, etc

CHARACTERISTICSCHARACTERISTICS

Travel HospitalityTravel Hospitality Open 24/7/365Open 24/7/365 Very seasonalVery seasonal InseparabilityInseparability

Production & consumption take place simultaneously.Production & consumption take place simultaneously.

PerishabilityPerishability Unused room goes to waste.Unused room goes to waste.

IntangibilityIntangibility Relies on the subjective perception of guests. Relies on the subjective perception of guests.

RepetitivenessRepetitiveness The same processes are incessantly repeated.The same processes are incessantly repeated.

Labor IntensiveLabor Intensive Relies on work performed by people. Relies on work performed by people.

Depend heavily of shift workers Relies heavily on part-time staff.