Introduction to Fundraising Planning

!Andrea Snyder

Grants Collection

What You Will Learn Today

An overview of how to develop a fundraising plan, including:

• Conducting an assets inventory

• Developing a case statement

• Setting realistic fundraising goals

• Diversifying funding partners

• Preparing a fundraising plan and timetable

Why Plan?

• Helps you set priorities

• Increases board involvement

• Assists in diversifying your fundraising vehicles

• Limits crisis fundraising

Source: Nonprofit Almanac 2008National Center for Charitable Statistics, the Urban Institute

Other Income 2.9%

Fees for Services and Goods

70.3%

Private Contributions

12.3%

Government Grants9.0%

Investment Income 5.4%

Sources of Revenue for Reporting Public Charities

Securing Your Organization’s Financial Stability

A Step-by-Step Approach to Fundraising Planning

1. Presenting a strong mission statement and vital programs

2. Conducting an assets inventory for your organization

3. Creating a dynamic case statement

4. Setting realistic fundraising goals

5. Diversifying funding mix for your organization

A Step-by-Step Approach to Fundraising Planning,

6. Formulating strategies for raising money from individual donors

7. Formulating strategies for raising money from institutions

8. Putting the fundraising plan/calendar together

9. Making the approach/Building relationships

10. Monitoring and evaluating your fundraising effort

Presenting a Strong Mission Statement and

Vital Programs

Conducting an Assets Inventory for

Your Organization

Assess Strengths in the Following Areas:

• Program

• Board and staff

• Organizational

• Funding

Establishing Your Case for Support

• The reasons why your organization both needs and merits philanthropic support

• Case statement includes:– Mission and values– Programs and services– Accomplishments– Plans for the future– Budget needs

Setting Fundraising Goals

Why set fundraising goals?• Communication• Motivation• Internal planning

Types of fundraising goals• Annual• Program

– Unit-of-service

Securing Your Organization’s Financial Stability

Diversifying Funding Mix for Your Organization

• Which funding partners do you currently have?• Which funding partners are viable for your

funding mix? Which partners will provide long-term security?

• What level of support can you expect from each partner?

• How much time and money will it take to secure additional partners?

Putting the Fundraising Plan/Calendar Together

1. Set a goal for each revenue strategy

2. Think through the details: who, when, what, where, and how.

3. Create a chart or narrative description outlining the details

Monitoring and Evaluating Your Fundraising Efforts

• Was the money raised worth the expenditure of time and effort?• Laying the groundwork for next year

Review: Strategic Fundraising—

The Steps to Success • Identify your organization’s strengths

and assets• Create a case statement• Set realistic fundraising goals• Diversify funding mix for your organization• Put together a fundraising plan and timetable• Evaluate strategies to lay the groundwork

for future fundraising

For More Information

• Resource list is available athttp://foundationcenter.org/course_ materials/free_training/

Andrea Snyder

Grants CollectionEnoch Pratt Free Library

State Library Resource Centergrc@prattlibrary.org

(410)396-5320twitter: grants_pratt